Ep 5: The Art of Copywriting in a Design-Centric World with Lois McKenzie What the Helvetica?

In this Episode 5 of 'What the Helvetica?' host Mike Janda and guest Lois McKenzie dive into the heart of what makes copywriting a critical aspect of marketing, even in an AI-driven age. The episode unpacks the value of authentic connection, human-driven content, and the art of storytelling in business. Mike and Lois explore how creative integrity and personal brand can't be replicated by AI, stressing the importance of the human element in the creative industry.
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🎙️ About What the Helvetica? Podcast
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”What the Helvetica?” is an engaging series of conversations between Michael Janda and guest entrepreneurs, delving into the realities of building a business. What happens behind the curtain? What crucial insights remain unspoken? It’s not all sunshine and roses; ”What the Helvetica?” dives deep to unveil the raw truths of entrepreneurship—good, bad, and ugly—and listeners may learn a thing or two along the way.
🎧 Apple Podcasts: https://podcasts.apple.com/us/podcast/what-the-helvetica/id1744396039
🎧 Spotify: https://open.spotify.com/show/03dUQpH60WJwgkDZqZLnr3?si=c3abf90398bd456a
🎧 Amazon Music: https://music.amazon.com/podcasts/5ee30875-178e-460f-bd13-aa3b751a2e70
🎧 iHeart Radio: https://iheart.com/podcast/172847580
🎧 Other App Links Are Here: https://www.whatthehelveticapodcast.com
 
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🤝 Connect with Michael Janda
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Michael Janda is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients that included Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. Michael sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of “Burn Your Portfolio” and “The Psychology of Graphic Design Pricing.”
Instagram: https://instagram.com/morejanda
YouTube: https://youtube.com/morejanda
LinkedIn: https://linkedin.com/in/morejanda
Website: https://michaeljanda.com
Courses: https://morejanda.teachable.com
Community: https://morecreativeacademy.com
 
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👋 Meet Lois McKenzie
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Lois is a creative copywriter and passionate storyteller, based in Costa Rica. With over a decade of experience writing advertising and sales copy for everyone from unicorn startups to bestselling authors. As the founder of Copy Club, a private member's lounge for thought leaders, Lois helps entrepreneurs and writers own their voice and lean into the utterly human potential of storytelling to create impactful marketing that builds communities, feels like art & sells like hot cakes.
While Lois spends much of her time supporting her clients in uncovering their boldest marketing messages, she's even more obsessed with the art of writing itself. She believes that the key to creating truly resonant marketing lies in embracing a creative, disciplined approach to the written word, and that being a skilled and persuasive writer is essential for long-term success in marketing today.
Lois's unique approach to copywriting is rooted in her love for storytelling, which she discovered at a young age surrounded by her mother's overflowing bookshelves. She understands that the way we connect with others' stories and express our own informs the quality and impact of the copy we create – for our businesses and our communities.
Through her sold-out creative copywriting course, Sweet Talk, her transformative women's writing retreat in Costa Rica, and her copywriting workshops, Lois empowers writers and entrepreneurs to put the art back in marketing, one story at a time.
https://weareupclub.com/copy-club
https://weareupclub.com/retreat