59 min

Ep 52 Dr Bianca Price On The Influence Of Attractiveness In Business Rooster Radio - Stories & Insights from Entrepreneurs and Leaders in Business, Health, Tech & More

Attractiveness has become a bit of cliche in marketing and advertising. But does the attractiveness of a sales person really impact a consumer's buying decision? Do looks matter?

The short answer is yes, and there's a science behind it, which is the key focus for Dr Bianca Price, who shares her fascinating insights on Rooster Radio.

Bianca is a Lecturer in Foundation Studies at UniSA and holds a Ph.D. in Business. Her thesis and ongoing research explores the role of physical attractiveness for women in the staff customer interface ... and draws on elements of advertising theory, psychology, consumer behaviour, as well as general management and marketing theories.

When Bianca applied to focus her PhD on attractiveness, which at the time was largely viewed as subjective, she was laughed at by many of her peers.

But Bianca's learnings, shared in this episode, are interesting and important particularly for those who are in business, sales or marketing, or just interested in human behaviour.

This episode is brought to you by Funding Options. Whether it's a home loan, commercial finance, an investment loan, equipment, a car or even refinancing, Funding Options will do the hard work for you. They'll find the best deal for your needs, guide you through the process and save you time and money.

Contact Funding Options' managing director, former AFL captain Dom Cassisi, who was also an early Rooster Radio guest. Visit http://fundingoptions.com.au and get in touch with Dom.

Rooster Radio is hosted by Andrew Montesi and James Begley.

Connect with Rooster Radio - sign up to our mailing list and join our Facebook community:

http://roosterradio.biz
http://facebook.com/roosterradioHQ

For media, content and marketing services, visit: apiroconsulting.com (Andrew Montesi)
For leadership and and high performance services, visit: jamesbegley.com.au (James Begley)

Attractiveness has become a bit of cliche in marketing and advertising. But does the attractiveness of a sales person really impact a consumer's buying decision? Do looks matter?

The short answer is yes, and there's a science behind it, which is the key focus for Dr Bianca Price, who shares her fascinating insights on Rooster Radio.

Bianca is a Lecturer in Foundation Studies at UniSA and holds a Ph.D. in Business. Her thesis and ongoing research explores the role of physical attractiveness for women in the staff customer interface ... and draws on elements of advertising theory, psychology, consumer behaviour, as well as general management and marketing theories.

When Bianca applied to focus her PhD on attractiveness, which at the time was largely viewed as subjective, she was laughed at by many of her peers.

But Bianca's learnings, shared in this episode, are interesting and important particularly for those who are in business, sales or marketing, or just interested in human behaviour.

This episode is brought to you by Funding Options. Whether it's a home loan, commercial finance, an investment loan, equipment, a car or even refinancing, Funding Options will do the hard work for you. They'll find the best deal for your needs, guide you through the process and save you time and money.

Contact Funding Options' managing director, former AFL captain Dom Cassisi, who was also an early Rooster Radio guest. Visit http://fundingoptions.com.au and get in touch with Dom.

Rooster Radio is hosted by Andrew Montesi and James Begley.

Connect with Rooster Radio - sign up to our mailing list and join our Facebook community:

http://roosterradio.biz
http://facebook.com/roosterradioHQ

For media, content and marketing services, visit: apiroconsulting.com (Andrew Montesi)
For leadership and and high performance services, visit: jamesbegley.com.au (James Begley)

59 min