Ep 66: Site Funnels 1.0: The Post-Click Revenue System

In this episode, Jordan breaks down Site Funnels 1.0, a post-click revenue system designed to turn traffic, email, and organic visitors into low-cost, compounding revenue.

You’ll learn how the world’s best ecommerce teams think about funnels, choke points, and psychological progression across the site and why improving conversion rate is often the fastest way to grow without increasing ad spend.

Jordan walks through how visitors move from homepage to category pages to product pages to checkout, how to identify the moments that control revenue, and how to design funnels for both qualified and unqualified traffic.

Hashtags:

#ecommerce #cro #conversionrateoptimization #dtc #shopify #emailmarketing #retentionmarketing #growthmarketing #onlinestore #digitalmarketing #funnelmarketing #performancecommerce #customerjourney #postclick #ecommercestrategy

Timestamps:

00:00 – Introduction: Why a 0.5% conversion rate destroys revenue

02:29 – Ads create awareness, websites create revenue

11:27 – The four stages every site must solve

20:15 – The two-minute rule for conversions

32:28 – The five site funnels that drive ecommerce revenue

49:41 – Why PDPs are the real revenue engine

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