EP.73 - Tom Byrne - The AI driven digital agency & the power of Dyslexia in Business – RocketMill Future Fuzz - The Digital Marketing Podcast

Summary

Tom Byrne, CEO of RocketMill, discusses the unique
employee-owned structure of the agency and its acquisition by PMG. He explains
how being employee-owned created a strong culture and sense of belonging within
the agency. Tom also highlights the importance of AI in the agency ecosystem
and how RocketMill is using AI to enhance their operations and provide value to
clients. Additionally, he shares his personal experience with dyslexia and how
it has shaped his perspective and approach to business.

About Tom

Tom Byrne is CEO of RocketMill, an integrated
full-service, digital-first agency. With a career in data-driven performance
marketing spanning over 16 years, Tom leads the business of +200 people
offering expertise across data and analytics, media, digital experience and
creative services. He is responsible for developing and maintaining the
company's unique culture and identifying new areas of growth and acquisition.

Takeaways

- Employee-owned businesses can create a strong culture
and sense of belonging within the organization.

- AI is becoming increasingly
important in the agency ecosystem and can provide value to clients through
automation and data analysis.

- Dyslexia can bring unique
perspectives and skills to business, such as pattern recognition and tenacity.

- Language should not be
commoditized, and genuine human communication is essential in building
relationships and trust.

⁠Follow Tom here⁠

⁠Follow Justin here⁠