57 min
Ep. 80 - Still Sharp? IM meets Professor Byron Sharp. Inside Marketing
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- Business
It’s been 12 years since Professor Byron Sharp published the seminal “How Brands Grow” and this week Professor Sharp joins us to discuss its meteoric rise and whether its findings are still as relevant today.
It’s been 12 years since Professor Byron Sharp published the seminal “How Brands Grow” and this week Professor Sharp joins us to discuss its meteoric rise and whether its findings are still as relevant today.
57 min