31 min
Ep20: PR Masterclass with Liz Mckenzie from Canva Metigy Podcast - Marketing for SMEs
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- Management
Does your business need PR?
That’s what I’m exploring today with my very special guest Liz Mckenzie, Head of PR and Communications at Canva.
In my conversation with Liz we cover a wide range of topics including when your business needs PR, how to create your brand story and the 2 things that every PR campaign needs to have.
Liz also touches on lessons from working with Canva Co-Founder Melanie Perkins, including why being authentic and having a big vision is so important for your company.
Liz drops some awesome advice and this episode is a must listen for any business owner looking to start their first PR campaign.
So please enjoy this conversation with Liz Mckenzie.
Check out all of the resources and tools mentioned at metigy.com/podcast
Does your business need PR?
That’s what I’m exploring today with my very special guest Liz Mckenzie, Head of PR and Communications at Canva.
In my conversation with Liz we cover a wide range of topics including when your business needs PR, how to create your brand story and the 2 things that every PR campaign needs to have.
Liz also touches on lessons from working with Canva Co-Founder Melanie Perkins, including why being authentic and having a big vision is so important for your company.
Liz drops some awesome advice and this episode is a must listen for any business owner looking to start their first PR campaign.
So please enjoy this conversation with Liz Mckenzie.
Check out all of the resources and tools mentioned at metigy.com/podcast
31 min