7 min
Ep202 - IndexNow Insights & Top SEO Insights Report #TWIMshow - This Week in Marketing
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- Marketing
Episode 202 contains the Digital Marketing News and Updates from the week of Mar 4-8, 2024.
1. IndexNow Insights & Top SEO Insights Report - In an announcement at PubCon and then shared on the Bing blog by Fabrice Canel, Principal Product Manager at Microsoft Bing, Bing Webmaster Tools has introduced new insights and reports aimed at enhancing site performance across Bing and general search engines.
The new IndexNow Insights report, now offers more than just a glimpse into URLs submitted through IndexNow; it provides:
Learn about issues with crawled URLs and the status of your submitted URLs.Receive detailed reports on the number of URLs submitted, crawled, and indexed.Learn about your latest 1000 submitted URLs, including their index status, first indexed date, and whether they were submitted late.Get insights into the source of your URL submissions, whether through Cloudflare, WordPress, manual submission, or other means.With the "Important URLs Missing" tab, find out which newly discovered links are getting clicked but were not recently visible in IndexNow, helping you to better optimize your content and identify any technical issues.Get detailed information on individual errors, including content quality, robots disallowed, not crawled, indexed, and deadlinks. View a list of problematic URLs and steps to fix them.Drill-down for further details on non-indexed URLs, sample URLs, submission times, and mitigation steps to getting URLs indexed.Export indexing trends for further analysis or reporting.With IndexNow reaching 2.5 billion URLs submitted—up from 1.2 billion six months ago—and accounting for 17% of new URLs clicked in web search results, as stated by Canel, the importance of adopting this protocol cannot be overstated.
2. YouTube's Algorithm Insights for Creators - In a recent conversation on the Creator Insider channel, Renee Richie, a creator liaison, delves into the intricacies of YouTube's algorithm with Todd, who leads the Growth and Discovery team at YouTube. The discussion focuses on clarifying common misconceptions creators have about the algorithm and offers valuable insights into optimizing content for better visibility and engagement.
The algorithm, contrary to popular belief, evaluates videos on an individual basis rather than assessing the overall performance of a channel. This approach ensures that a single off-topic viral video or a poorly received video does not adversely affect the channel's standing with the algorithm. Todd emphasizes the importance of aligning content with audience interests to maintain and enhance video performance.
One of the most enlightening points made during the discussion is the concept that YouTube does not push videos to viewers; instead, it pulls videos based on viewer preferences. This viewer-centric approach means that the algorithm is activated when a user visits YouTube, making recommendations based on the user's history, device, and other contextual factors. Such insights underscore the importance for creators to focus on creating content that resonates with their audience, rather than trying to game the system.
Another key takeaway is the algorithm's persistent support for videos, regardless of their immediate performance. Todd reassures creators that a video's success is not confined to its initial launch period. YouTube continues to recommend videos over time, adapting to shifts in viewer interests and trends. This perspective encourages creators to remain patient and not to disregard videos that do not perform well initially.
The conversation also touches on the dynamics of content strategy, highlighting the necessity for creators to adapt to changing viewer preferences, such as the rising popularity of short-form content. Recognizing and responding to these shifts, and understanding the competitive landscape, can significantly influence a creator's success on the platform.
Creators are advised to analyze their content's performance, especially how it'
Episode 202 contains the Digital Marketing News and Updates from the week of Mar 4-8, 2024.
1. IndexNow Insights & Top SEO Insights Report - In an announcement at PubCon and then shared on the Bing blog by Fabrice Canel, Principal Product Manager at Microsoft Bing, Bing Webmaster Tools has introduced new insights and reports aimed at enhancing site performance across Bing and general search engines.
The new IndexNow Insights report, now offers more than just a glimpse into URLs submitted through IndexNow; it provides:
Learn about issues with crawled URLs and the status of your submitted URLs.Receive detailed reports on the number of URLs submitted, crawled, and indexed.Learn about your latest 1000 submitted URLs, including their index status, first indexed date, and whether they were submitted late.Get insights into the source of your URL submissions, whether through Cloudflare, WordPress, manual submission, or other means.With the "Important URLs Missing" tab, find out which newly discovered links are getting clicked but were not recently visible in IndexNow, helping you to better optimize your content and identify any technical issues.Get detailed information on individual errors, including content quality, robots disallowed, not crawled, indexed, and deadlinks. View a list of problematic URLs and steps to fix them.Drill-down for further details on non-indexed URLs, sample URLs, submission times, and mitigation steps to getting URLs indexed.Export indexing trends for further analysis or reporting.With IndexNow reaching 2.5 billion URLs submitted—up from 1.2 billion six months ago—and accounting for 17% of new URLs clicked in web search results, as stated by Canel, the importance of adopting this protocol cannot be overstated.
2. YouTube's Algorithm Insights for Creators - In a recent conversation on the Creator Insider channel, Renee Richie, a creator liaison, delves into the intricacies of YouTube's algorithm with Todd, who leads the Growth and Discovery team at YouTube. The discussion focuses on clarifying common misconceptions creators have about the algorithm and offers valuable insights into optimizing content for better visibility and engagement.
The algorithm, contrary to popular belief, evaluates videos on an individual basis rather than assessing the overall performance of a channel. This approach ensures that a single off-topic viral video or a poorly received video does not adversely affect the channel's standing with the algorithm. Todd emphasizes the importance of aligning content with audience interests to maintain and enhance video performance.
One of the most enlightening points made during the discussion is the concept that YouTube does not push videos to viewers; instead, it pulls videos based on viewer preferences. This viewer-centric approach means that the algorithm is activated when a user visits YouTube, making recommendations based on the user's history, device, and other contextual factors. Such insights underscore the importance for creators to focus on creating content that resonates with their audience, rather than trying to game the system.
Another key takeaway is the algorithm's persistent support for videos, regardless of their immediate performance. Todd reassures creators that a video's success is not confined to its initial launch period. YouTube continues to recommend videos over time, adapting to shifts in viewer interests and trends. This perspective encourages creators to remain patient and not to disregard videos that do not perform well initially.
The conversation also touches on the dynamics of content strategy, highlighting the necessity for creators to adapt to changing viewer preferences, such as the rising popularity of short-form content. Recognizing and responding to these shifts, and understanding the competitive landscape, can significantly influence a creator's success on the platform.
Creators are advised to analyze their content's performance, especially how it'
7 min