Episode 12 – How to hire like Canva – Why people are the secret to success with Mahesh Muralidhar from Airtasker and Canva Metigy Podcast - Marketing for SMEs

What’s the main reason behind Canva’s success?

People.

This week, my very special guest Mahesh Muralidhar, details how he led People Operations at Canva (where he was employee number 25) from a small initial team to more than 200 across three offices.

If you are looking to make your next marketing hire, this episode is a must-listen.

We cover a wide range of topics including why talent acquisition is just growth marketing, why you should never underestimate anyone and Mahesh’s TimTam marketing hack that won him Uber as a client for his own startup.

Since this recording I’ve actually used a variation of this TimTam hack on a trip to San Francisco and it definitely had AT LEAST a 100:1 ROI!

We also dig into how the Canva founders Cliff and Mel convinced Mahesh to leave his own startup (just when he was about to close the seed round funding) to go and work at Canva.

So please enjoy this wide-ranging discussion with Mahesh Muralidhar.

Check out all of the resources and tools mentioned at metigy.com/podcast