Episode 16: Your network is your net worth - Become a LinkedIn Marketing Master with Sam Mutimer from Thinktank Social Metigy Podcast - Marketing for SMEs

“Your network is your net worth.”
I’ve been thinking of this quote a lot since recording this episode with my special guest Sam Mutimer, she is the founder of one of the first social media agencies, Thinktank Social.
Through breaking her leg in 2008 playing rugby, Sam became aware of the true power of social media and how it plays a role in branding and business as a whole.
Posting her injury on YouTube as advertising space for businesses to then ‘bid’ for, Sam’s video went viral and she has been experimenting with social media ever since.
In my conversation with Sam we focus on LinkedIn marketing and why “Your network is your net worth.”

We cover a wide range of topics including:
- Not getting stuck on one platform, looking where the audience is going.
- How to use LinkedIn to get in front of people that you would never think possible
- How to use direct audio messages on LinkedIn to increase conversion and introduce your personal brand (I’ve tried this since recording the episode – it works!)
- The flow Sam uses to nurture new connections on LinkedIn before asking to catchup in person
Sam also tells the story of how she met her partner on LinkedIn! Is LinkedIn the new Tinder? :)
So please enjoy this conversation with Sam Mutimer.


Check out all of the resources and tools mentioned at metigy.com/podcast