The Passion Institute Podcast

Episode 190: People Are Your Product with Jamie Kritharas

Building a business is like music—find your rhythm and own the stage.

What happens when a globally touring DJ transitions into a business leader? Meet Jamie Kritharas, the founder of Defiant, an agency revolutionising marketing by blending creativity with performance.

In this episode, Jamie shares his unconventional path—from sharing the stage with Calvin Harris and Martin Garrix to building a business that has propelled over 300 companies forward.

Key Takeaways:

✅ The power of passion and how it fuels success

✅ Navigating career highs and lows—from music industry burnout to entrepreneurial breakthroughs

✅ Hiring passionate people and creating a performance-driven culture

Also, Jamie has a free group where you can join the Scaling Secrets Mastermind! 🚀 Get expert insights on growing brands to $100M+, live Q&As, and bonus masterclasses—all for free.

Join here: https://www.skool.com/scaling-secrets-lite-7611

Learn more about Jamie Kritharas:

  • LinkedIn - https://www.linkedin.com/in/jamie-kritharas/
  • Website: https://defiantdigital.com.au/