Ever wondered how some of the biggest businesses on earth are getting closer to their customers than ever before? Join hosts Jules Lund and Tom Hern as they speak to some of Australia and New Zealand's best creative minds to unearth ideas that thrive in a connected world.
In the latest series, we're bound for New Zealand to learn how marketers are working across platforms to drive real business outcomes. Discover how to build on consumer love with brands like Whittaker's, transform a struggling retail giant with The Warehouse Group, and unite a nation with the New Zealand Olympic Committee.
Earn the Fern 👟 how tapping into a Kiwi tradition is taking athletes to the Games
From rugby to rowing, sport is a way of life for Kiwis, and the New Zealand Olympic Team has harnessed that passion. Tom Hern finds out how the Silver Fern is bringing elite athletes to the world, with NZ Olympic Committee Commercial Director Sharon van Gulik, and Saatchi & Saatchi New Zealand's Chief Creative Officer Toby Talbot.
🛍️ Keep the change 💰 The massive transformation that saved a Kiwi retail icon
In 2016, The Warehouse Group's profits dropped 75%. Now, they're growing rapidly. Tom Hern goes behind the scenes with Chief Marketing Officer Jonathan Waecker, and OMD CEO Nigel Douglas, to find out how they turned this massive ship back from the brink.
🍫🥜Iconic Duos: How a chocolate brand builds on a tantalising trend
Whittaker's has been a New Zealand icon for more than 120 years. Tom Hern joins their Marketing Manager Jasmine Currie and MBM Business Director Hannah Eastwood to find out how a beloved soft drink and Nigella Lawson have helped them build on generations of customer love in a digital age.
📍Where in the world is Face 2 Face?
We can learn many things from other places, but it's the different approaches to creativity that are really interesting.
Regular host Jules Lund introduces our local guide Tom Hern as we head to New Zealand to pick the brains of some of Aoteroa's finest creative minds, to unearth ideas that thrive in a connected world.
🍇 Grape Expectations: Why customers love it when you're true to your brand
We all want to try new things, but what happens when the gamble doesn't pay off? Jules Lund learns lessons in telling stories that match your brand with Vinomofo's Justin Dry and TBWA Melbourne's Paul Arena.
🚘🚙🏎️ Choose Your Own Car-mercial: How an idea sparked a trillion car ads
Sometimes the idea you scrawl on a napkin turns out to be the best you've ever had. For Sam Dickson and Cam Bell, Creative Directors at CHE Proximity, that scribble became the script that launched a trillion car ads. Jules Lund goes behind the scenes to find out how they made it happen.
Please release more episodes 😇
Insights into the people I follow on LinkedIn
Great to get into the minds of the peeps I follow on LinkedIn. Nice to hear those ups and downs.
Great marketing chat
This podcast reminded me what I love about marketing! I started with the ep from Dean Chadwick and Carmen Bekker which was really insightful