12 min

Facebook Default Attribution – What is it and Why Did it Just Change? The Gospel of Social Media

    • Marketing

In this short and sweet episode of the Gospel of Social Media Lynsey talks you through the recent change to the Facebook default attribution model, what it is, how it’s going to affect your ad campaigns and what you need to do about it now. Plus some insights into Facebook's best free reporting tool – The Attribution Report.

In this short and sweet episode of the Gospel of Social Media Lynsey talks you through the recent change to the Facebook default attribution model, what it is, how it’s going to affect your ad campaigns and what you need to do about it now. Plus some insights into Facebook's best free reporting tool – The Attribution Report.

12 min

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