208 episodes

Art of Marketing
Hosted by engineer Sabreen Morsey- Founder of Farinas Marketing Services

Podcast offers interviews, strategies and tactics on how to increase profits and grow your online business. We
discuss techniques of the bestselling books in Marketing to learn the customer journey in various stages.
Our target is entrepreneurs, students and marketing teams in small and medium companies.
Our target to be the number one who provides valuable information and experience in marketing in MENA.

Art of Marketing With Farinas Farinas Marketing Services

    • Business

Art of Marketing
Hosted by engineer Sabreen Morsey- Founder of Farinas Marketing Services

Podcast offers interviews, strategies and tactics on how to increase profits and grow your online business. We
discuss techniques of the bestselling books in Marketing to learn the customer journey in various stages.
Our target is entrepreneurs, students and marketing teams in small and medium companies.
Our target to be the number one who provides valuable information and experience in marketing in MENA.

    Steps of success through failures

    Steps of success through failures

    These stories highlight how resilience, innovation, and strategic decision-making can turn a failing business into a successful one.


    1- Define your values and goals

    2- Seek support and guidance

    3- Fear of Failure

    • 36 min
    Exporting IT Solutions For Small IT Companies

    Exporting IT Solutions For Small IT Companies

    Exporting IT solutions for small companies can be a great way to help them improve their business operations and stay competitive in the market.

    Here are some key IT solutions that can be exported to small companies:

    1.    Cloud Computing Services

    2.    Cybersecurity Solutions

    3.    Managed IT Services

    4.    Business Intelligence and Analytics

    5.    Custom Software Development

    However, there are many challenges related to Regulatory compliance, Cultural differences, Competition, and more. Let’s discuss all the challenges with Eng. Hossam Megahed – Chairman of Eitesal NGORegister Now: https://lnkd.in/d9DSGBRq

    • 37 min
    Defining the future and understanding today

    Defining the future and understanding today

    Balanced Strategy Development Approach Using Insights, Culture, Operations, and DigitizationA new book by Dr. Hesham O. Dinana, Vice President (EFESO Egypt) and Professor at the American University in CairoMany practitioners and academicians preach the need for change as the way to manage the VUCA (Volatile, Uncertain, Complex, Ambiguous) business environment we live in. Hundreds of books have been written over the last few decades about strategy and strategic management as the way to win in the ever-changing environment.With the COVID-19 pandemic, many business leaders today question the need for strategy and the value of strategic planning and management in today’s environment.This book demonstrates that today’s approach to strategy development and implementation needs to change to be able to help organizations change. The proposed new approach in this book can provide insights and perspectives to keep strategy relevant. It is meant for all kinds of organizations (public/private, multinationals/small-medium enterprises, etc.).The book ‘Strategy Savvy” will guide you through a comprehensive and balanced strategy development approach that is driven by Insights, Culture, Operations, and Digitization. It is structured around 4 key questions:Why do we need a strategy?How does strategy emerge?What does the future hold?What to do to put a strategy into action?Reading this book will:Provide you with a new approach to integrating and using existing strategy tools to deliver better results that can help you put your strategy into actionPrepare your organization for Society 5.0 and the future economies (such as the Sharing economy, the GIG economy, the Purpose economy, and the Circular economy).Make your strategy savvy and will help you to truly make the Future Happen Today. 

    • 29 min
    Data Governance in Marketing

    Data Governance in Marketing

    Your greatest asset should be data.

    Data now informs every choice, every change of direction,
    and every action. When used effectively, data may provide limitless commercial
    value and open up a world of possibilities.

    1-   Where does the data come
    from?

    2-     Where does the data go to?

    3-     Who uses what data

    4-     How to read the future from
    your history data?

    5-     How to build new strategies
    and improve your profit from the data

     

    Our professional and expert guest speaker Eng. Mohammad Shalan with +25 years of experience in technology & digital transformation.



















    Project Management Institute (PMI) - Saudi
    Chapter

    • 30 min
    The Power of SEO to Generate Qualified Leads

    The Power of SEO to Generate Qualified Leads

    An intense dive into just how noticeable your website is to search engines such as Google, as well as how leads find the site and which pages they open first. This will provide you with a great understanding of how the opportunities rest and how you should be directing your efforts to improve search engine visibility and reach more qualified leads.1- Expand your business2- Position your business with respect to your competitor3- Increase your revenue


    SEO lead generation is the process of increasing awareness for a business by driving more organic traffic to the brand’s website through search engine results in pages (SERPs) so more potential customers can find and interact with website content to become qualified leads

    Contact Farinas team: info@farinasmarketing.com

    • 28 min
    Discover the 5 important ways to generate B2B leads

    Discover the 5 important ways to generate B2B leads

    Traditional marketing was simple; you reached out to audiences and pitched your product or service. If they liked it, they would respond. However, the rapid growth of digital marketing has led to a paradigm shift, with businesses looking at multiple ways to influence customer decisions. Join us in this webinar to know more about the changes in the market with respect to digital marketing.

    Discover more through our webinar about Marketing Hourglass, Customer Success Track, and Marketing system

    Farinas is a B2B marketing hub supporting IT and manufacturing companies by generating leads and increasing revenue.

    to identify the gaps in your current marketing activities and then position a solution through a completely free, no-obligation, 1-hour consultation.

    Contact us https://www.farinasmarketing.com/contact-us/

    • 32 min

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