fintechfun Sub11

Stereo Mix podcast series is re-initiated in 2024 with Chris Titley hosting Pat Dalton, COO and founder of iGoDirect Group. iGoDirect Group specializes in data-driven marketing and propensity modeling, identifying valuable insights within large datasets for marketing purposes.The company originated from a need for specialized data-driven marketing in the early '90s, leading to the development of new strategies and data models for marketing campaigns.In 2004, iGoDirect innovated by introducing branded prepaid Visa cards in direct mail packs to the Australian market, enhancing marketing response rates. iGoDirect was named for its direct approach to working with brands and agencies, aiming for more effective marketing outcomes.Over 20 years, i iGoDirect has evolved to serve ASX-listed companies, focusing on customer acquisition, nurturing, and re-engagement using prepaid gift cards and incentives.The company has seen increased engagement with loyalty programs, especially during the COVID-19 lockdowns and the subsequent cost-of-living crisis. iGoDirect has been granted a Visa Principle Partnership license, allowing them to issue their own Visa products in Australia and New Zealand.They have also obtained an Australian Financial Services license, enabling them to innovate further in the gift card and loyalty program space. iGoDirect is introducing a web-to-wallet gift card service, removing the need for app downloads and streamlining the customer experience.The company is exploring new use cases for their services, including instant gift card distribution for promotions and enhancing brand loyalty.Pat Dalton advises entrepreneurs to back themselves, especially during challenging times, as perseverance leads to innovation and solutions. iGoDirect 's future focuses on card linking and leveraging scheme cards for loyalty programs, aiming to reduce friction in customer engagement.

In this episode - I chat with Chris Chardon about many topics - mainly CDR, Mortgage Broking as well as his next startup! Lot's of learnings as well as his views on the current property environment!

In today's episode we chat with Greener around how they want to assist 2.5m businesses not only save money but also help the planet. Greener for business is now live, and Tom goes in to the detail around how businesses can explore these savings and some examples.

Today we chat to Melissa Donnelly from Affinity Communications. The firm is a strategic communications agency for businesses that are serious about growth or transformation. Their clients want expert advice to help them find and amplify their voices.
Melissa and I chat about the importance of branding, trust, integrity as well as some tips for fintech founders.
We also chat about her cooking!

Today's episode is with Briam Pham from Litecard. Litecard is helping leading brands across the world generate more sales, increase membership and license renewals and make marketing more effective. In this episode we chat about the history of the business, the progress and the future plans - as well as Brian's table tennis prowess!

Fintechfun is produced by Sub11. Sub11 is a joint venture between Chris Titley and Euphemia (Investment partner) telling stories of Australian fintechs and founders whilst using broader content as the catalyst to enable fintech companies to grow. 

Today we chat to Stuart Alsop - Head of Sales at intelliflo Australia via a call.
Stuart talks about what intelliflo is , the background and why it has entered Australia recently.
He also talks about the macro landscape, the threats, the opportunities as well their vision.
Fintechfun is produced by Sub11. Sub11 is a joint venture between Chris Titley and Euphemia (Investment partner) telling stories of Australian fintechs and founders whilst using broader content as the catalyst to enable fintech companies to grow. 
The information is prepared by Sub11 Pty Ltd ACN: 658 287 220 CAR: 001301214, who is an authorised representative of Cache Investment Management Ltd (ACN 624 306 430 AFSL 514 360) (Cache). All information is general information only and does not take into account your personal circumstances, financial situation or needs.