Floor 9 IPG Media Lab

Kids these days! In this episode of Floor 9, the Lab’s strategy team (Adam Simon and Cheslea Freitas) and partnerships team (Ryan Miller and Tom Trudeau) join forces to analyze the youngest generation on the scene and their Millennial parents. Together, the team tackles topics that include:
Gen Alpha’s key media behaviorsHow Gen Alpha socialize digitally  Gen Alpha as “AI natives”Millennials’ collaborative and overprotective parenting styleThe major concerns of Millennial parents The recent “no phone childhood” movementKey takeaways for brands looking to reach kids and parents
If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening!

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This week on Floor 9, it’s about the Vision Pro! Ryan, Adam, and Chelsea regroup on Floor 9 for an in-depth discussion of Apple’s groundbreaking “spatial computing” headset. From our team’s first impressions of trying it on, to unpacking its use cases and market implications, the Lab team is eager to share our hot takes on Vision Pro. Key topics include:
Assessing the Vision Pro launch and initial reception - starting around 0:57The Lab team’s first impressions of Vision Pro - starting around 3:31Discussing Vision Pro’s primary use cases - starting around 7:37Does Vision Pro signal a computing paradigm shift? - starting around 18:57The entertainment value of Vision Pro - starting around 21:40The user experience of Vision Pro: isolating or shared? - starting around 29:24Vision Pro’s impact on the mixed-reality headset market - starting around 34:23The marketing implications of Vision Pro and brand takeaways -  starting around 39:34
If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening!

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Welcome back to Floor 9! This week, your hosts Ryan and Adam are joined by Chelsea Freitas from our Strategy team to take a deep dive into the trends and themes from our latest annual Outlook report, which includes:
Macro trends in consumer behaviors - starting at 0:42Life's New Beats - starting at 13:36The Remixed City - starting at 24:50The Revenge of the Monoculture - starting at 37:50The Expanding Experience Economy - starting at 45:48
Make sure to check out the full version of Outlook 2024 report on Medium here: https://bit.ly/LabOutlook24
If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on Twitter @ipglab and on Medium for our latest insights. Thanks for listening!


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Welcome back to Floor 9! As always, we’ll kick off the year with a CES episode, in which the Lab team assembles to recap the biggest trends we spotted at CES 2024, including:
How the AI hype manifested on the CES show floors, both the good and the bad (1:05)How the translucent TVs wow'ed the crowd and could be interesting for retail (2:56)How interoperability emerged as a major trend for smart home devices (4:25)How digital health solutions continue to be on-demand and home-centric (11:09)How immersive experiences are evolving and supercharging next-gen entertainment (15:17)How some CES exhibitors brought a luxury touch to their products through cutting-edge tech and design (26:10)How the CES showcased the latest trends in play and toy: the rise of educational toys, and AI-enabled play (37:48)How the auto industry is rushing to integrate AI into the dashboard and re-adjust their EV strategies (47:44)And many more!
In addition, we also each named our favorite CES product this year!
To learn more about CES trends, read our written recap here on Medium.
If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast and Spotify. Follow the Lab on Medium for our latest insights. Thanks for listening!
Correction: at the 22:21 mark, Richard mistakenly said "Roku" when he meant to say "Roxi" when mentioning their new interactive linear broadcast channel.

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To close out this significant year of innovations, the Lab team assembles for an end-of-year recap of the biggest trends that defined the tech and media landscape for the past 12 months:
The rise of generative AI & its impact on creator economy and marketingThe “post-streaming wars” reality & the new opportunities in interactive ad formatsThe shifting social media landscape & the pivot in social commerce The revival of monoculture & the resulting “funflation” on consumer spendingThe emergence of spatial computing and immersive headsets, spurred by the impending release of Apple’s Vision Pro
Listen now to hear what the Lab team has to say about each of these five topics that will continue to influence consumer behavior in 2024 and beyond. 
You can read more about the trends discussed in this episode in our year-end roundup piece here on Medium.
If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast and Spotify. Follow the Lab on Medium for our latest insights. Thanks for listening!

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Welcome to our annual holiday shopping trends episode. This year, this holly jolly discussion is led by Chelsea Freitas,  VP of our Strategy team, and she is joined by two other members of our strategy team, Adam Simon and Katy Geisreiter. In this episode, the trio shared some must-know stats about this year’s holiday shopping trends and consumer behaviors, highlighted their favorite tech-enabled retail holiday campaigns, and debated the effects of funflation and other marco-economic forces on holiday shopping behaviors this year. Listen now! 
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