21 episodes

This is forward thinking, a podcast by Metigy.
Each week we talk to inspirational business owners, brands and marketing experts to learn from their experiences on the front line and uncover what it takes to build a world-class business.

We aim to inspire SMBs by sharing stories of driven, passionate and successful marketing professionals from around the world.

Find out more at metigy.com/podcast

Forward Thinking - A Marketing Podcast by Metig‪y‬ Metigy

    • Management
    • 5.0 • 9 Ratings

This is forward thinking, a podcast by Metigy.
Each week we talk to inspirational business owners, brands and marketing experts to learn from their experiences on the front line and uncover what it takes to build a world-class business.

We aim to inspire SMBs by sharing stories of driven, passionate and successful marketing professionals from around the world.

Find out more at metigy.com/podcast

    Ep21: How to keep the customer at the heart of everything you do with Nassie Hajje from Optus

    Ep21: How to keep the customer at the heart of everything you do with Nassie Hajje from Optus

    How do you keep the customer at the heart of everything you do?

    That’s what I’m exploring today with my very special guest Nassie Hajje, digital experience lead for the small business segment at Optus.

    In my conversation with Nassie we cover a wide range of topics including how to build a community, tools that will help you automate your marketing and why you can’t test for the sake of testing.

    Nassie also reveals an awesome user testing hack that will get you in front of your audience and receive valuable feedback for only $40.

    Nassie has had great success at Optus by keeping the customer at the heart of everything she does, which is a great lesson for any business owners starting their digital marketing journey.

    So please enjoy this conversation with Nassie Hajje.

    Check out all of the resources and tools mentioned at metigy.com/podcast

    • 27 min
    Ep20: PR Masterclass with Liz Mckenzie from Canva

    Ep20: PR Masterclass with Liz Mckenzie from Canva

    Does your business need PR?

    That’s what I’m exploring today with my very special guest Liz Mckenzie, Head of PR and Communications at Canva.

    In my conversation with Liz we cover a wide range of topics including when your business needs PR, how to create your brand story and the 2 things that every PR campaign needs to have.

    Liz also touches on lessons from working with Canva Co-Founder Melanie Perkins, including why being authentic and having a big vision is so important for your company.

    Liz drops some awesome advice and this episode is a must listen for any business owner looking to start their first PR campaign.

    So please enjoy this conversation with Liz Mckenzie.

    Check out all of the resources and tools mentioned at metigy.com/podcast

    • 31 min
    Ep19: Building a community to drive your marketing with Lisa and Louise from Share with Oscar

    Ep19: Building a community to drive your marketing with Lisa and Louise from Share with Oscar

    How do you grow your business 7% every week?

    This week, my very special guests Lisa and Louise from Share with Oscar, discuss the different tactics they are using to grow their business 7% week on week.

    Spoiler alert: one of the big drivers is the amazing community they have built.

    Share with Oscar is a platform that's making our cities more liveable through the sharing economy and the first phase of their project is an on-demand parking app. There's something about these guys, you can't help but like them. They're smart, driven to succeed with their business and are always giving back to the community. An example of Share with Oscar giving back is their recent COVID-19 healthcare worker campaign to share free parking spaces around hospitals and healthcare centres.

    In my conversation with Lisa and Louise, we cover a wide range of topics including how to get started when you know nothing about marketing, building a community to drive your marketing and how to scale your business with limited resources.

    So please enjoy this special sharing episode with Lisa and Louise from Share with Oscar.

    Check out all of the resources and tools mentioned at metigy.com/podcast

    • 32 min
    Episode 18: What is SEO and why it’s still the best way to get in front of customers with Jon Dawson from Digital Ninjas

    Episode 18: What is SEO and why it’s still the best way to get in front of customers with Jon Dawson from Digital Ninjas

    Is SEO still the best way to get in front of your customers?

    I’m exploring all things SEO today with my special guest and good friend Jon Dawson, the founder of Digital Ninjas, one of Australia’s leading marketing agencies who are on a mission to help for-purpose organisations maximise their results from digital.

    So how is Jon going to maximise their results from digital? Good question.

    Through SEO – search engine optimization.

    In my conversation with Jon we cover a wide range of topics including why it’s so important to be on page 1 of the Google search results, why you should always start with paid before organic and how to increase your organic SEO ranking.

    Jon is a true SEO ninja and this episode is a must listen for any business owner starting out with SEO.

    So please enjoy this SEO optimized conversation with Jon Dawson.

    Check out all of the resources and tools mentioned at metigy.com/podcast

    • 31 min
    Episode 17: How to get your first sale with Rachel Bourke from SalesSPACE

    Episode 17: How to get your first sale with Rachel Bourke from SalesSPACE

    “Sales is the lifeblood of any business.”

    I’m exploring all things sales today with Rachel Bourke, the founder of SalesSPACE, where she has trained thousands of small business owners how to make big money by improving their sales conversation.
    Talking to Rachel you can tell that she has this amazing positive energy (there’s often negative connotations associated with salespeople:) and she really has a gift for sales and influencing people. She has created a sales system that can make anyone increase their sales and I’m looking forward to sharing it with you today.  

    In my conversation with Rachel we cover a wide range of topics including

    How to get the first sale for your business, how to craft your sales message that speaks to your ideal clients and Methods to overcome nerves when pitching.

    For any business owner struggling with their sales process, this episode is a must-listen.

    Check out all of the resources and tools mentioned at metigy.com/podcast

    • 37 min
    Episode 16: Your network is your net worth - Become a LinkedIn Marketing Master with Sam Mutimer from Thinktank Social

    Episode 16: Your network is your net worth - Become a LinkedIn Marketing Master with Sam Mutimer from Thinktank Social

    “Your network is your net worth.”
    I’ve been thinking of this quote a lot since recording this episode with my special guest Sam Mutimer, she is the founder of one of the first social media agencies, Thinktank Social.
    Through breaking her leg in 2008 playing rugby, Sam became aware of the true power of social media and how it plays a role in branding and business as a whole.
    Posting her injury on YouTube as advertising space for businesses to then ‘bid’ for, Sam’s video went viral and she has been experimenting with social media ever since.
    In my conversation with Sam we focus on LinkedIn marketing and why “Your network is your net worth.”

    We cover a wide range of topics including:
    - Not getting stuck on one platform, looking where the audience is going.
    - How to use LinkedIn to get in front of people that you would never think possible
    - How to use direct audio messages on LinkedIn to increase conversion and introduce your personal brand (I’ve tried this since recording the episode – it works!)
    - The flow Sam uses to nurture new connections on LinkedIn before asking to catchup in person
    Sam also tells the story of how she met her partner on LinkedIn! Is LinkedIn the new Tinder? :)
    So please enjoy this conversation with Sam Mutimer.


    Check out all of the resources and tools mentioned at metigy.com/podcast

    • 30 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Krystina PM ,

What business would you start on Mars?

I love this last question to each episode!
It gets me thinking more creatively about my own business and marketing strategy.
The questions from the host are on point and entertaining whilst being informative. Not like the usual boring marketing podcast!

bstore ,

My favourite marketing podcast

I've listened to every episode and am now using the tips and strategies from the interviewed business owners and marketing experts who have used these tactics in the real world. Putting the advice from the podcast into action has helped my business go to the next level. Thanks guys! I'm also going to give Metigy a try for my social media marketing.

kristen new wave ,

My Weekly marketing and business knowledge

An awesome mix of founder stories, lessons and actionable marketing tactics. Thanks guys for all of the knowledge it’s had a massive impact on my business

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