17 episodes

This is forward thinking, a podcast by Metigy.
Each week we talk to inspirational business owners, brands and marketing experts to learn from their experiences on the front line and uncover what it takes to build a world-class business.

We aim to inspire SMBs by sharing stories of driven, passionate and successful marketing professionals from around the world.

Find out more at metigy.com/podcast

Forward Thinking - A Marketing Podcast by Metigy Metigy

    • Management

This is forward thinking, a podcast by Metigy.
Each week we talk to inspirational business owners, brands and marketing experts to learn from their experiences on the front line and uncover what it takes to build a world-class business.

We aim to inspire SMBs by sharing stories of driven, passionate and successful marketing professionals from around the world.

Find out more at metigy.com/podcast

    Episode 17: How to get your first sale with Rachel Bourke from SalesSPACE

    Episode 17: How to get your first sale with Rachel Bourke from SalesSPACE

    “Sales is the lifeblood of any business.”

    I’m exploring all things sales today with Rachel Bourke, the founder of SalesSPACE, where she has trained thousands of small business owners how to make big money by improving their sales conversation.
    Talking to Rachel you can tell that she has this amazing positive energy (there’s often negative connotations associated with salespeople:) and she really has a gift for sales and influencing people. She has created a sales system that can make anyone increase their sales and I’m looking forward to sharing it with you today.  

    In my conversation with Rachel we cover a wide range of topics including

    How to get the first sale for your business, how to craft your sales message that speaks to your ideal clients and Methods to overcome nerves when pitching.

    For any business owner struggling with their sales process, this episode is a must-listen.

    Check out all of the resources and tools mentioned at metigy.com/podcast

    • 37 min
    Episode 16: Your network is your net worth - Become a LinkedIn Marketing Master with Sam Mutimer from Thinktank Social

    Episode 16: Your network is your net worth - Become a LinkedIn Marketing Master with Sam Mutimer from Thinktank Social

    “Your network is your net worth.”
    I’ve been thinking of this quote a lot since recording this episode with my special guest Sam Mutimer, she is the founder of one of the first social media agencies, Thinktank Social.
    Through breaking her leg in 2008 playing rugby, Sam became aware of the true power of social media and how it plays a role in branding and business as a whole.
    Posting her injury on YouTube as advertising space for businesses to then ‘bid’ for, Sam’s video went viral and she has been experimenting with social media ever since.
    In my conversation with Sam we focus on LinkedIn marketing and why “Your network is your net worth.”

    We cover a wide range of topics including:
    - Not getting stuck on one platform, looking where the audience is going.
    - How to use LinkedIn to get in front of people that you would never think possible
    - How to use direct audio messages on LinkedIn to increase conversion and introduce your personal brand (I’ve tried this since recording the episode – it works!)
    - The flow Sam uses to nurture new connections on LinkedIn before asking to catchup in person
    Sam also tells the story of how she met her partner on LinkedIn! Is LinkedIn the new Tinder? :)
    So please enjoy this conversation with Sam Mutimer.


    Check out all of the resources and tools mentioned at metigy.com/podcast

    • 30 min
    Episode 15: Marketing for restaurants and cafes with Mark Calabro from Hungry Hungry

    Episode 15: Marketing for restaurants and cafes with Mark Calabro from Hungry Hungry

    Have you always wanted to start your own restaurant or café?

    I know I definitely have and I’m exploring the world of food and business today with my special guest Mark Calabro

    His mission is to get restaurants full again and bring back the social element of going out and dining.

    How is he going to do this? Good question.

    Mark founded Hungry Hungry, a platform that gives merchants the opportunity to engage directly with THEIR customer and improve the dining experience. 

    Hungry Hungry is now used by 700 food and beverage merchants throughout the US and Australia.

    In my conversation with Mark we cover a wide range of topics including how to create word of mouth buzz for your business, how to generate genuine reviews and  why it’s important to keep in contact with your business network (and actually visit them face to face).

    What makes the story of Hungry Hungry and Mark even more inspiring is that Mark has invested $2m of his own personal money to get it off the ground to save an industry that he loves so much.

    You can tell how passionate Mark is about the food and beverage industry and it comes across in the interview that I’m sure every early-stage business owner will enjoy.

    Check out all of the resources and tools mentioned at metigy.com/podcast

    • 31 min
    Ep14: Customer retention marketing with Amber Dermoudy from General Assembly & Khoros

    Ep14: Customer retention marketing with Amber Dermoudy from General Assembly & Khoros

    Fun fact: Acquiring a new customer can cost five times more than retaining an existing customer.

    Can your business afford to ignore your existing customers?

    That’s what I’m exploring today with my special guest Amber Dermoudy, social media strategist at Khoros and digital marketing educator at General Assembly.

    In my conversation with Amber we cover a wide range of topics including why businesses need to focus more on customer retention, how Amber builds thriving communities and why you need to start utilising social messaging in your business.

    Amber also introduces us to her cat Leonardo DiCatrio who is an Instagram influencer and explains how having a pet can help with your personal brand.

    So I hope I retain your attention for the entirety of this special retention marketing episode with Amber Dermoudy.

    Check out all of the resources and tools mentioned at metigy.com/podcast

    • 35 min
    Episode 13 – The Marketing Scientist Mike Sager talks customer success, data and all things marketing!

    Episode 13 – The Marketing Scientist Mike Sager talks customer success, data and all things marketing!

    Today I talk to the Marketing Scientist.

    That’s right my very special guest is Mike Sager, who is known as The Marketing Scientist.

    I’m on a startup advisory board with Mike and he’s one of the smartest marketers I know – he has definitely earned the marketing scientist nickname!

    And he drops some scientific marketing knowledge today from his extensive career, starting in the US and now in Australia where he founded a vets on demand startup called Pawsum and is now head of customer success at Siteminder, one of Australia’s fastest growing startups.

    In my conversation with Mike we cover a wide range of topics including how to Connect your data with your marketing strategy, what customer success actually looks like and why you need to connect your CRM and marketing automation tools as soon as you kick off your business.

    Mike also shares the story of the similarities between coaching his son’s football team and coaching his marketing team. Some valuable lessons here!

    So please enjoy this special marketing scientist episode with Mike Sager.

    Check out all of the resources and tools mentioned at metigy.com/podcast

    • 21 min
    Episode 12 – How to hire like Canva – Why people are the secret to success with Mahesh Muralidhar from Airtasker and Canva

    Episode 12 – How to hire like Canva – Why people are the secret to success with Mahesh Muralidhar from Airtasker and Canva

    What’s the main reason behind Canva’s success?

    People.

    This week, my very special guest Mahesh Muralidhar, details how he led People Operations at Canva (where he was employee number 25) from a small initial team to more than 200 across three offices.

    If you are looking to make your next marketing hire, this episode is a must-listen.

    We cover a wide range of topics including why talent acquisition is just growth marketing, why you should never underestimate anyone and Mahesh’s TimTam marketing hack that won him Uber as a client for his own startup.

    Since this recording I’ve actually used a variation of this TimTam hack on a trip to San Francisco and it definitely had AT LEAST a 100:1 ROI!

    We also dig into how the Canva founders Cliff and Mel convinced Mahesh to leave his own startup (just when he was about to close the seed round funding) to go and work at Canva.

    So please enjoy this wide-ranging discussion with Mahesh Muralidhar.

    Check out all of the resources and tools mentioned at metigy.com/podcast

    • 29 min

Customer Reviews

Krystina PM ,

What business would you start on Mars?

I love this last question to each episode!
It gets me thinking more creatively about my own business and marketing strategy.
The questions from the host are on point and entertaining whilst being informative. Not like the usual boring marketing podcast!

bstore ,

My favourite marketing podcast

I've listened to every episode and am now using the tips and strategies from the interviewed business owners and marketing experts who have used these tactics in the real world. Putting the advice from the podcast into action has helped my business go to the next level. Thanks guys! I'm also going to give Metigy a try for my social media marketing.

kristen new wave ,

My Weekly marketing and business knowledge

An awesome mix of founder stories, lessons and actionable marketing tactics. Thanks guys for all of the knowledge it’s had a massive impact on my business

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