Brisbane based Foxy Home Staging bring you the latest in property and styling each and every week.
Interiors Addict with Jen Bishop
Today I have a very special guest, and one that I’ve been looking forward to for a long time. My guest is Jen Bishop, the founder, publisher and owner of Interiors Addict. Many of you in the home staging industry will know who Jen is, especially those in Australia, and I actually first heard Jen speak in 2019 at a conference held by the International Association of Home Stagers in Sydney. And I’ve been hoping to interview her for the podcast since then.
Interiors Addict started as a hobby back in 2011, and has now been Jen’s full-time job for over eight years. The way she describes it now is that it’s less of a blog and more of an interiors news site with a personal touch. It down has around 100k unique visitors per month, over 70k Facebook and 100k Instagram followers.
But it wasn’t always that way, and it wasn’t a simple transition from a passion project into a full time business. In this chat Jen talks about that process and how Interiors Addict has changed and grown over time.
We also talk about Imposter Syndrome, and how Jen initially struggled when people started looking at her as someone with authority and expertise in a space where she didn’t have any training or experience. This is something she now wears as a badge of honour, but it wasn’t always so easy.
And finally I also get some advice on blogging for those of us with home staging businesses who want to drive more traffic to our websites.
Website - https://theinteriorsaddict.com/
Instagram - https://www.instagram.com/interiorsaddict/
Is Work-Life Balance Overrated with Phoebe Shorter
Today is a special episode, or at least a different episode, because today I’m interviewing Phoebe Shorter. You may have noticed that she has the same surname as me, and that’s because Phoebe is my wife, and also the co-owner and Chief Stylist (among other things) of Foxy Home Staging.
A few days ago I put out a request for questions that I could ask Phoebe, and this episode is basically a Q&A where I get the chance to put all the questions to Phoebe.
We speak about how Foxy deals with losing work to low priced competitors, or competitors using price-matching and undercutting tactics.
We also talk about what Phoebe thinks of work/life balance, and how she manages running a growing business with being a Mum of three young kids.
And of course I ask her about her journey with Foxy Home Staging, what she’s most proud of, as well as the biggest downside.
Staging Short-Term Rentals (Airbnb) with Kerrie Reid
Today’s guest is Kerrie Reid, founder of Elite Design and Home Staging, based in Pittsburgh, Pennsylvania. And in this episode, we’re talking all about staging short-term vacation rentals like Airbnbs.
I know this is something many home stagers have considered offering, and Kerrie will tell you that, although it takes a similar approach to staging for sale, this niche market takes a different level of attention to detail.
Kerrie has staging vacation homes down to a science. She has checklists and processes for everything. And it’s this meticulous approach that sets her apart from others who operate in this space.
For anyone who stages short term vacation rentals, or is thinking about offering it as a new service, you’ll get a lot from this interview.
Website - https://www.eliteinteriorspgh.com/
Facebook - https://www.facebook.com/eliteinteriorspgh/
Instagram - https://www.instagram.com/elite_interiorspgh/
Taking Business Risks with Cindy Lin
Today’s guest is Cindy Lin, founder of Staged4More, which began life in 2006 as a home staging and design company in the San Francisco bay area. Now, Staged4more is an online school that provides home staging and business courses for home stagers.
Given that you’re listening to this podcast about the home staging industry, you may have also heard of Cindy Lin through her podcast which is called The Home Staging Show.
A theme that came up a few times in this chat is how Cindy has made significant leaps and pivots in business and made seemingly risky decisions, but that she doesn’t necessarily see it that way.
I think this episode can largely be summed up as a discussion about entrepreneurship, with some golden nuggets specific to the home staging industry thrown in.
Website - https://www.staged4more.com/
Podcast - https://podcasts.apple.com/us/podcast/the-home-staging-show/id998380851
YouTube - https://www.youtube.com/user/staged4more
Instagram - https://www.instagram.com/staged4more/
Becoming a published author with Elaine Penhaul
Today’s guest is Elaine Penhaul, founder of Lemon and Lime Interiors, which began life in 2012 under the guise of her property investment business.
In this conversation Elaine tells the story of Lemon and Lime’s transition into a home staging business, and the growth over the past few years, the book Elaine has recently published, and how Lemon and Lime is now a leading business in the UK Home Staging Industry.
Website - https://www.lemonandlimeinteriors.co.uk/
Facebook - https://www.facebook.com/lemonandlimeinteriors/
Instagram - https://www.instagram.com/lemonandlimeinteriors/
Building a Team to Scale Your Business - Natalie Evans
Today’s guest is Natalie Evans, the founder of Little Barn Door, which was launched in late 2018 in the UK. Along with running her business, which has grown significantly in the past 12 months, Natalie is also a founding member of the Home Staging Association UK & Ireland.
In this chat Natalie spoke about how tough the first few months were, and what it took to win that first piece of work. We also spoke a lot about building a team around you to scale your business.
Website - https://www.littlebarndoor.uk/
Little Barn Door Instagram - https://www.instagram.com/littlebarndoor/
Natalie’s Instagram - https://www.instagram.com/iamnatalie_lbd