Future Fit Marketing podcast Amanda Behre

Deep Dive with Pauline Linton, Head of Brand Communications and Advocacy at Adobe APAC
I delve into some of the critical elements of marketing a B2B brand, particularly what it takes to build a brand with communications and advocacy. The fundamentals are the same as direct to consumer, you still need creativity, a good understanding of your target audience and a plan to reach and convert. With many marketing technology solutions out there fighting in a growing and competitive landscape how do businesses like Adobe in Australia maintain market share and continue to grow relevance.

To find out more, visit futurefitmarketing.com.au/podcasts

Deep dive with Lisa Vitaris, CMO of Amaysim
If you feel like you’ve reached a level of experience and capability in your role be it at the executive C suite or as a junior marketer, or maybe you have received positive feedback from team members and leaders on your capabilities. Perhaps you’ve started thinking, it's time to put my hand up for more. The first answer should be Yes. I can do this.

To find out more, visit Future Fit Marketing

Deep Dive with Ben Carnegie, Executive Search and Recruitment consultant specialising in Marketing
Marketing professionals have mostly found the job market a little easier these past couple of years with skilled labour shortages and businesses increasing their workforce to meet demand, it has been a clear candidate market. But given significant layoffs particularly in technology, migration opening up, has the pendulum swung now back to employers? 

I wanted to uncover what has changed in the marketing recruitment landscape. What are businesses now looking for in candidates - what are they willing to offer, how have roles and expectations evolved. And what’s changed on the marketers side, are there different drivers for those entering the market and indeed if the pendulum has swung the other way, how can marketers looking for work put their best foot forward and shine through the recruitment process. 


Find out more at Future Fit Marketing.

Deep Dive with Alex Crompton, Founder of Headway Coaching Australia
There are foundational skills you build in marketing that can apply to many facets of life and career adjacencies. Research - understanding motivations and pain points, positioning and key messaging, setting goals, testing and learning just to name a few. Marketers spend much of the time figuring out the “why, what and how” of the business they represent and then influencing consumers to take action. 
But how can you apply the same rigour to your own career building?

For access to past podcasts and resources, visit Future Fit Marketing. 

Deep Dive with Bev Bury Director of Operations, Marketing and Recruitment for The University of Adelaide
You have the foundations of a good marketing plan, aligned to the business strategy, but your ability to deliver on outcomes to that plan, relies on a certain team dynamic and inertia to thrive. 
So how do you go about building a strong culture in your marketing team and aligning that to your marketing plan to deliver on business outcomes? I interview Bev Bury, Director of Marketing Operations for the University of Adelaide. She has been part of, and led, many diverse teams and firmly believes the most successful marketing teams have a strong culture at their core.
To find out more, visit futurefitmarketing.com.au/podcasts

Deep Dive with Satya Upadhyaya, Martech practitioner, capabilities and operations leader
The art and science of marketing can’t happen without the right data and technology foundations in place. Investment in (time, resources and money) setting up and maintaining an optimal marketing technology stack will help you drive better outcomes from measurement and attribution to mapping a connected view of your customer. 
To help uncover some of the opportunities and pitfalls to marketing operations and building and maximizing capabilities of a modern martech stack, I speak to Satya Upadhyaya, who is a MarTech practitioner, who takes businesses on the transformation journey from present state to future state. Building operating models and solving business problems by connecting the dots across people, process, data and technology and delivering value on campaign orchestration, design and development. 

To find out more, visit futurefitmarketing.com.au/podcasts