78 episodes

The podcast that helps you in your journey to build a better future for yourself. We focus on optimistic go-getters doing interesting and unique things. Proudly based in Canberra, Australia.

Future Tribe - Business Podcast Germaine Muller

    • Business
    • 5.0 • 2 Ratings

The podcast that helps you in your journey to build a better future for yourself. We focus on optimistic go-getters doing interesting and unique things. Proudly based in Canberra, Australia.

    Apple Caused a Stir With a Notch (Future Tribe Show) E78

    Apple Caused a Stir With a Notch (Future Tribe Show) E78

    Welcome back to another episode of the Future Tribe Show. This episode Germaine and Kelsey discuss a few updates in the tech world, new logos and a brand refresh, and why you shouldn't update to Windows 11 (yet).


     


    This episode we discuss:


    Facebook inflating their ad numbers
    https://gizmodo.com/facebook-announces-its-fake-ad-numbers-are-going-to-get-1847886359




    Brands are 'stealing' users images
    https://fstoppers.com/news/delta-airlines-now-using-hashtag-order-grab-rights-use-customers-images-582808




    Don't update to Windows 11 (yet)

    Apple releases a new Macbook with a notch

    Intrepid Travel have a brand update
    https://mumbrella.com.au/intrepid-travel-rebrands-including-new-logo-via-southsouthwest-708498




    Google released the Pixel and Pixel Pro

    Google calendar updates
    https://www.theverge.com/2021/10/20/22736837/google-calendar-focus-blocks-entries-auto-decline-meetings




    Nielsen have a new (fun) logo
    https://www.theverge.com/2021/10/20/22736837/google-calendar-focus-blocks-entries-auto-decline-meetings




    Instagram introduces partnered posts
    https://www.theverge.com/2021/10/19/22734118/instagram-collabs-desktop-posts-superbeat-dynamic-3d-lyrics-product-week




    Netflix updates how they rank popular shows
    https://www.theverge.com/2021/10/19/22735379/netflix-changing-ranking-metric-popular-titles-hours-viewed




    BBC has introduced new brand assets
    https://www.bbc.com/news/entertainment-arts-58970323




    Facebook are changing their name
    https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverse





    _______________


    Find us on socials:
    https://www.instagram.com/futuretri.be/
    https://www.facebook.com/groups/joinfuturetribe


    _______________


    Discover who Futuretheory is: https://www.futuretheory.co/

    • 54 min
    Guerrilla Marketing With Squid Game (Future Tribe Show) E77

    Guerrilla Marketing With Squid Game (Future Tribe Show) E77

    It's episode 77 of the Future Tribe Podcast! This season, your hosts are Germaine and Kelsey, who discuss all things business, tech, marketing, branding and more!


    This episode we discuss:


    The Way Forward Machine
    (https://wayforward.archive.org/) 

    Brands jumping on the vegan bandwagon
    (https://www.creativebloq.com/news/can-this-cute-but-scary-dino-turn-you-vegan)

    Netflix introduces 'Fast Laughs'

    It happened with Harabara, it's happening with Space Grotesk

    Hotjar has a new logo
    (https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_hotjar_by_howhow.php)

    Canva launches video editing
    (https://www.marketingmag.com.au/news-c/canva-launches-video-editing-suite/)

    Australian advertisers wasted $54m last quarter!
    (https://www.cmo.com.au/article/691727/report-aussie-advertisers-wasted-54m-digital-media-campaigns-last-quarter/)

    Sensis have rebranded to Thryv
    (https://www.cmo.com.au/article/691018/sensis-rebrands-thryv-brings-business-software-australian-market/)

    Google rolls out infinity scroll
    (https://www.theverge.com/2021/10/14/22726625/google-search-results-continuous-scrolling-mobile-doomscroll)

    Dark patterns and ethical website design
    (https://theconversation.com/many-of-new-zealands-most-popular-websites-use-dark-patterns-to-manipulate-users-is-it-time-to-regulate-169538)

    The guerrilla marketing campaign using Squid Game
    (https://www.myclallamcounty.com/2021/10/14/credit-app-using-squid-game-cards-to-warn-customers-about-debt/)


    _______________


    Find us on socials:
    https://www.instagram.com/futuretri.be/
    https://www.facebook.com/groups/joinfuturetribe


    _______________


    Discover who Futuretheory is: https://www.futuretheory.co/

    • 1 hr
    Are We All Addicted To Facebook? (Future Tribe Show) E76

    Are We All Addicted To Facebook? (Future Tribe Show) E76

    It's episode 76 of the Future Tribe podcast and Germaine and Kelsey delve into some ethical conversations as well as branding news and updates with Google.


    This season we're going video first - bringing you the latest news in design, tech, branding, business and everything in between. Watch on YouTube here: https://www.youtube.com/watch?v=8XCqfK12vvw


    Your hosts this season are Germaine Muller, Founder and Managing Director of Futuretheory, and Kelsey Allen, Marketing Coordinator at Futuretheory and the Manager of the Future Tribe Facebook group (https://www.facebook.com/groups/joinfuturetribe).


    _____________________


     


    In this episode we discuss:


    - Coca Cola's new "hug" logo


    - Firefox is showing ads in their search/URL bar


    - Facebook (and it's associated platforms) went down!


    - Is it innovation or just marketing?


    - Windows 11 is here - Boston Celtics and Vista Print


    - The Twenty Twenty Two WordPress default theme


    - Canva has lost their circle


    - Moving to a 4 day work week


    - Unity has a logo refresh - Cadillac goes monochrome


    - Google and YouTube stop supporting content that denies climate change


    _______________


    Find us on socials:


    https://www.instagram.com/futuretri.be/


    https://www.facebook.com/groups/joinfuturetribe


    _______________


    Discover who Futuretheory is: https://www.futuretheory.co/

    • 1 hr 5 min
    NAB and TAB Support the Jab (Future Tribe Show) E75

    NAB and TAB Support the Jab (Future Tribe Show) E75

    It's episode 75 of the Future Tribe podcast and Germaine and Kelsey discuss brand refreshes, changes with Google and domain updates.


    This season we're going video first - bringing you the latest news in design, tech, branding, business and everything in between. Watch the video on the Future Tribe YouTube channel: https://www.youtube.com/channel/UC7d4S3w5eRTkEB0SDgk6WDg 


    Your hosts this season are Germaine Muller, Founder and Managing Director of Futuretheory, and Kelsey Allen, Marketing Coordinator at Futuretheory and the Manager of the Future Tribe Facebook group (https://www.facebook.com/groups/joinfuturetribe).


    _____________________


    In this episode we discuss:


    .au domain name update

    Volvo logo refresh:
    https://www.underconsideration.com/brandnew/archives/new_iron_mark_for_volvo_done_in_house.php

    WooCommerce celebrates 10 years:
    https://wptavern.com/woocommerce-marks-10-year-anniversary-of-forking-jigoshop

    ABC America logo refresh: https://www.underconsideration.com/brandnew/archives/new_logo_and_on_air_look_for_abc_by_trollbackcompany.php

    CNN leaves Facebook in Australia:
    https://www.engadget.com/cnn-restricts-access-facebook-pages-australia-083645494.html

    Absolut Vodka refresh: https://www.underconsideration.com/brandnew/archives/new_packaging_for_absolut_by_brand_union_stockholm.php

    Google updates:
    https://techcrunch.com/2021/09/29/google-is-redesigning-search-using-a-i-technologies-and-new-features/


    https://techcrunch.com/2021/09/29/google-search-update-will-provide-more-context-about-websites-including-descriptions-and-what-others-say/




    NAB and TAB's 'JAB' campaign:
    https://news.nab.com.au/nab-backs-the-jab-with-new-campaign/


    https://www.adnews.com.au/campaigns/tab-launches-jab-for-your-local-via-mandc-saatchi-sydney




    LogoDesignTheory YouTube Channel:
    https://www.youtube.com/channel/UC3HgrVllQHkZZ5W0J1pRLXw/videos





     

    • 55 min
    Pepsi FAIL Again?! (Future Tribe Show) E74

    Pepsi FAIL Again?! (Future Tribe Show) E74

    On this episode of the Future Tribe show, Germaine and Kelsey talk about rebrands, refreshes, and acquisitions: 


    Pepsi has a new campaign that didn't hit the mark with it's audience

    MTV is keeping relevant with a refreshed logo

    Avast introduces a refreshed brand - and we love it!

    Mailchimp is acquired for $12 billion!

    Futuretheory.com.au is now futuretheory.co

    The maker of Monsterinsights acquires the maker of Easy Digital Downloads

    LearnDash was acquired by Liquid Web

    INPUT is the new podcast from the team behind Gravity Forms

    Join the Future Tribe Facebook Group:


    https://facebook.com/groups/joinfuturetribe


     


    Find us on socials:


    https://www.instagram.com/futuretri.be/


    https://www.facebook.com/groups/joinfuturetribe 


     


    Discover who Futuretheory is:


    https://futuretheory.co 

    • 37 min
    Snapchat‘s New AR Camera (Future Tribe Show) E73

    Snapchat‘s New AR Camera (Future Tribe Show) E73

    In episode 73 of the Future Tribe podcast, we're talking all things brand design and social media innovation. We discuss:


    Trolli revealing their new logo

    Zip decided they needed a refresh

    Is GrubHub the same as Menulog? 

    Facebook shares their Widely Viewed Content report

    TikTok and Shopify join forces

    Snapchat releases an AR camera

    LinkedIn publishes a guide on organic and paid content strategy

    Pinterest launches search functionality for hair pattern searches

    And a fun one - a designer reimagines US states as companies

    Your hosts for this season are Germaine Muller, Founder and Managing Director of Futuretheory, and Kelsey Allen, Marketing Coordinator at Futuretheory and Manager of the Future Tribe Facebook group (https://www.facebook.com/groups/joinfuturetribe).


    _______________


    Here are all the relevant links discussed in the show:


    Future Tribe Facebook Group: https://facebook.com/groups/joinfuturetribe


    Trolli revealing their new logo
    https://www.underconsideration.com/brandnew/archives/new_logo_and_packaging_for_trolli.php


    Zip decided they needed a refresh
    https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_zip_by_koto.php


    Is GrubHub the same as Menulog? 
    https://www.underconsideration.com/brandnew/archives/new_logos_for_grubhub_and_seamless.php


    Facebook shares their Widely Viewed Content report
    https://about.fb.com/news/2021/08/widely-viewed-content-report/


    TikTok and Shopify join forces
    https://www.techradar.com/news/tiktok-teams-up-with-shopify-to-offer-in-app-purchases


    Snapchat releases an AR camera
    https://www.theverge.com/2021/8/26/22642017/snapchat-scan-feature-ar-camera-visual-search


    LinkedIn publishes a guide on organic and paid content strategy
    https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/how-to-blend-organic-and-paid-media-strategies-to-drive-more-con


    Pinterest launches search functionality for hair pattern searches
    https://www.socialmediatoday.com/news/pinterest-launches-hair-pattern-search-option-to-boost-inclusion-and-util/605227/


    And a fun one - a designer reimagines US states as companies
    http://keithfleck.com/work/thecorporatestatesofamerica/


    _______________


    Find us on socials:
    https://www.instagram.com/futuretri.be/
    https://www.facebook.com/groups/joinfuturetribe


    _______________


    Discover who Futuretheory is: https://www.futuretheory.com.au/ (and hopefully soon to be futuretheory.au!)


    Listen on Apple: https://podcasts.apple.com/us/podcast/future-tribe-business-podcast/id1475493358


    Listen on Spotify: https://open.spotify.com/show/66iv9EWcsDa4fd3pal9JgD


    Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkLnBvZGJlYW4uY29tL2Z1dHVyZXRyaWJlL2ZlZWQueG1s

    • 53 min

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Great discussion and insights from one of Canberra’s best female entrepreneurs!

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