82 episodes

The podcast that helps you in your journey to build a better future for yourself. We focus on optimistic go-getters doing interesting and unique things. Proudly based in Canberra, Australia.

Future Tribe - Business Podcast Germaine Muller

    • Business
    • 5.0 • 2 Ratings

The podcast that helps you in your journey to build a better future for yourself. We focus on optimistic go-getters doing interesting and unique things. Proudly based in Canberra, Australia.

    Is this the NEW TikTok? (Future Tribe Show) E82

    Is this the NEW TikTok? (Future Tribe Show) E82

    It's episode 82 of the Future Tribe podcast AND the final show for the year! We're taking an early Christmas break and will be back better than ever next year.
    On this episode we discuss:
    We're hiring! Head to futuretheory.co/careers to see the jobs
    More on YouTube's dislike button 
    Instagram introduces 'badges' to support creatorshttps://www.theverge.com/2021/11/16/22776064/instagram-live-badges-creator-support-launch-us-comments-questions-livestreams 
    GoDaddy acquires Pagely https://wptavern.com/godaddy-acquires-pagely-to-deploy-new-woocommerce-saas-product 
    Top 100 products this holiday season according to Googlehttps://drive.google.com/file/d/1-67nUuAq85Y0VE0ai6lrKmwwN_9TABoi/view 
    Racket, the 99 second audio feed similar to TikTokhttps://drive.google.com/file/d/1-67nUuAq85Y0VE0ai6lrKmwwN_9TABoi/view 
    Google is rolling out a core updatehttps://searchengineland.com/google-november-2021-core-update-rolling-out-today-376124 
    Google is showing translated search resultshttps://www.searchenginejournal.com/google-translated-serps/427428/ 
    Sydney Film Festival's 2021 Identityhttps://www.underconsideration.com/brandnew/archives/new_identity_for_2021_sydney_film_festival_by_for_the_people.php 
     
    _______________
    Find us on socials:https://www.instagram.com/futuretri.be/https://www.facebook.com/groups/joinfuturetribe
    Look through our careers page:https://futuretheory.co/careers
    _______________
    Discover who Futuretheory is: https://www.futuretheory.co/
    Check out FT Studio: https://ftstudio.com.au/

    • 58 min
    YouTube Removes Dislikes (Future Tribe Show) E81

    YouTube Removes Dislikes (Future Tribe Show) E81

    It's episode 81 of the Future Tribe podcast and Germaine and Kelsey are discussing the introduction of games to Netflix, Instagram rolling out even MORE features, and YouTube hiding the dislike count on all videos.
    This episode we discuss:
    Brand trust for Meta fell after their name changehttps://www.fastcompany.com/90694560/facebook-trustworthy-meta-brand?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss 
    Games have been launched on Netflixhttps://www.fastcompany.com/90694560/facebook-trustworthy-meta-brand?partner=rss&utm_source=rss&utm_medium=feed&utm_campaign=rss+fastcompany&utm_content=rss 
    TikTok is also experimenting with gameshttps://techcrunch.com/2021/11/09/tiktok-ventures-into-mobile-gaming-initially-in-partnership-with-zynga/ 
    Instagram is rolling out a 'take a break' feature in Decemberhttps://www.theverge.com/2021/11/10/22774827/instagram-take-a-break-feature-test-meta-facebook 
    Instagram is also rolling out a text to speech feature for Reelshttps://techcrunch.com/2021/11/11/instagram-adds-tiktok-like-text-to-speech-and-voice-effects-tools-to-reels/ 
    YouTube is removing the dislike count on all videoshttps://techcrunch.com/2021/11/10/youtube-is-removing-the-dislike-count-on-all-videos-across-its-platform/ 
    Facebook no longer allows advertisers to target political beliefs, religion, sexual orientationhttps://techcrunch.com/2021/11/09/facebook-will-no-longer-allow-advertisers-to-target-political-beliefs-religion-sexual-orientation/ 
    What we can learn with Coca Cola's changed marketing strategy
    https://www.marketingweek.com/coca-cola-executes-agency/
    Australia is the most active online retail market
    https://www.marketingmag.com.au/news-c/australia-named-the-most-active-online-retail-market-in-the-world/
    Kelsey is finishing up and we're hiring!
    _______________
    Find us on socials:https://www.instagram.com/futuretri.be/https://www.facebook.com/groups/joinfuturetribe
    _______________
    Discover who Futuretheory is: https://www.futuretheory.co/
    Check out FT Studio: https://ftstudio.com.au/

    • 49 min
    Disappointing New FIFA Logo (Future Tribe Show) E80

    Disappointing New FIFA Logo (Future Tribe Show) E80

    It's episode 80 of the Future Tribe podcast (and Germaine's Birthday!) and Germaine and Kelsey are discussing the FIFA Women's World Cup logo for AU/NZ in 2023, Instagram introducing an "add yours" sticker, and a heap of Google news.
    This episode we discuss:
    Qatar had a rebrandhttps://www.underconsideration.com/brandnew/archives/new_logo_for_qatar_national_tourism_council_by_tarek_atrissi_design.php
    FIFA Women's World Cup is disappointinghttps://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_fifa_womens_world_cup_by_works_collective_and_public_address.php
    Instagram introduces an 'add yours' stickerhttps://techcrunch.com/2021/11/01/instagram-rolls-out-an-add-yours-sticker-in-stories-to-create-threads-users-can-respond-to/
    More on Facebook's Meta rebrand
    Facebook removes facial recognition featureshttps://www.abc.net.au/news/2021-11-03/facebook-to-shut-down-facial-recognition-system/100589540
    Microsoft is now the world's most valuable companyhttps://www.inc.com/jason-aten/microsoft-just-dethroned-apple-as-worlds-most-valuable-company-with-a-brilliant-strategy-be-boring.html
    Microsoft acquires Clipchamphttps://www.microsoft.com/en-us/microsoft-365/blog/2021/09/07/microsoft-acquires-clipchamp-to-empower-creators/
    Google is using page experience to rank desktop sitehttps://9to5google.com/2021/11/04/google-page-experience-desktop/
    Google MyBusiness is changing to Google Business Profilehttps://searchengineland.com/google-my-business-now-known-as-google-business-profile-as-google-migrates-features-to-maps-and-search-375767?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main
    Google ads are leading people to get scammedhttps://searchengineland.com/phishing-scams-in-google-ads-led-searchers-to-fake-crypto-wallets-375789?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main
    Google launched a new version of PageSpeed Insights
    Google recommends placing videos on their own pagehttps://searchengineland.com/google-recommends-placing-videos-on-dedicated-pages-for-maximum-exposure-375746
    Yahoo has left Chinahttps://searchengineland.com/google-recommends-placing-videos-on-dedicated-pages-for-maximum-exposure-375746
    _______________
    Find us on socials:https://www.instagram.com/futuretri.be/https://www.facebook.com/groups/joinfuturetribe
    _______________
    Discover who Futuretheory is: https://www.futuretheory.co/
    Check out FT Studio: https://ftstudio.com.au/

    • 1 hr 4 min
    Goodbye Facebook, Hello META (Future Tribe Show) E79

    Goodbye Facebook, Hello META (Future Tribe Show) E79

    It's episode 79 of the Future Tribe podcast and Germaine and Kelsey are discussing the introduction of Meta (formerly Facebook), Dollarmites from Commonwealth Bank is finished and how Australian authorities are cracking down on Google's default search monopoly.
    This episode we discuss:
    Vistaprint rebrands to Vista and buys Crello (a Canva competitor) and DepositPhotoshttps://techcrunch.com/2021/10/27/vistaprint-acquires-crello-and-depositphotos-rebrands-as-vista-to-better-take-on-canva-and-others-in-online-creative-design-for-businesses/ 
    Facebook changes their name to Metahttps://techcrunch.com/2021/10/28/facebook-changes-its-corporate-branding-to-meta/ Watch the 11 minute video mentioned:https://www.youtube.com/watch?v=gElfIo6uw4g 
    Instagram is letting anyone share story links nowhttps://techcrunch.com/2021/10/27/instagram-rolls-out-the-ability-for-all-users-to-share-links-in-stories-via-link-stickers/ 
    Dollarmites, the popular CommBank program, is finishinghttps://www.businessinsider.com.au/dollarmites-school-program-ends-commonwealth-bank 
    LinkedIn launches their freelance platform to compete with Fiverr and Upworkhttps://www.businessinsider.com.au/dollarmites-school-program-ends-commonwealth-bank 
    Google might not be the default Android search for much longerhttps://techcrunch.com/2021/10/28/android-search-choice-screen-is-needed-to-tackle-googles-market-power-says-australias-accc/ 
    AMP was brining less revenue to publishershttps://wptavern.com/unredacted-antitrust-complaint-unsealed-google-internal-documents-show-amp-pages-brought-40-less-revenue-to-publishers 
    TikTok is testing a tipping function (try saying that 5 times fast!)https://www.theverge.com/2021/10/28/22751715/tiktok-new-tips-feature-creators 
    Apple forgot they added a notchhttps://www.theverge.com/2021/10/27/22748371/apple-macbook-pro-notch-issues-inconsistencies-appshttps://thenextweb.com/news/macbook-pro-notch-design-fail 
    Direct integration of Mailchimp and Shopifyhttps://www.techradar.com/news/mailchimp-and-shopify-team-up-in-ecommerce-boost 
    _______________
    Find us on socials:https://www.instagram.com/futuretri.be/https://www.facebook.com/groups/joinfuturetribe
    _______________
    Discover who Futuretheory is: https://www.futuretheory.co/
    Check out FT Studio: https://ftstudio.com.au/

    • 50 min
    Apple Caused a Stir With a Notch (Future Tribe Show) E78

    Apple Caused a Stir With a Notch (Future Tribe Show) E78

    Welcome back to another episode of the Future Tribe Show. This episode Germaine and Kelsey discuss a few updates in the tech world, new logos and a brand refresh, and why you shouldn't update to Windows 11 (yet).
     
    This episode we discuss:
    Facebook inflating their ad numbers
    https://gizmodo.com/facebook-announces-its-fake-ad-numbers-are-going-to-get-1847886359

    Brands are 'stealing' users images
    https://fstoppers.com/news/delta-airlines-now-using-hashtag-order-grab-rights-use-customers-images-582808

    Don't update to Windows 11 (yet)
    Apple releases a new Macbook with a notch
    Intrepid Travel have a brand update
    https://mumbrella.com.au/intrepid-travel-rebrands-including-new-logo-via-southsouthwest-708498

    Google released the Pixel and Pixel Pro
    Google calendar updates
    https://www.theverge.com/2021/10/20/22736837/google-calendar-focus-blocks-entries-auto-decline-meetings

    Nielsen have a new (fun) logo
    https://www.theverge.com/2021/10/20/22736837/google-calendar-focus-blocks-entries-auto-decline-meetings

    Instagram introduces partnered posts
    https://www.theverge.com/2021/10/19/22734118/instagram-collabs-desktop-posts-superbeat-dynamic-3d-lyrics-product-week

    Netflix updates how they rank popular shows
    https://www.theverge.com/2021/10/19/22735379/netflix-changing-ranking-metric-popular-titles-hours-viewed

    BBC has introduced new brand assets
    https://www.bbc.com/news/entertainment-arts-58970323

    Facebook are changing their name
    https://www.theverge.com/2021/10/19/22735612/facebook-change-company-name-metaverse

    _______________
    Find us on socials:https://www.instagram.com/futuretri.be/https://www.facebook.com/groups/joinfuturetribe
    _______________
    Discover who Futuretheory is: https://www.futuretheory.co/

    • 54 min
    Guerrilla Marketing With Squid Game (Future Tribe Show) E77

    Guerrilla Marketing With Squid Game (Future Tribe Show) E77

    It's episode 77 of the Future Tribe Podcast! This season, your hosts are Germaine and Kelsey, who discuss all things business, tech, marketing, branding and more!
    This episode we discuss:
    The Way Forward Machine(https://wayforward.archive.org/) 
    Brands jumping on the vegan bandwagon(https://www.creativebloq.com/news/can-this-cute-but-scary-dino-turn-you-vegan)
    Netflix introduces 'Fast Laughs'
    It happened with Harabara, it's happening with Space Grotesk
    Hotjar has a new logo(https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_hotjar_by_howhow.php)
    Canva launches video editing(https://www.marketingmag.com.au/news-c/canva-launches-video-editing-suite/)
    Australian advertisers wasted $54m last quarter!(https://www.cmo.com.au/article/691727/report-aussie-advertisers-wasted-54m-digital-media-campaigns-last-quarter/)
    Sensis have rebranded to Thryv(https://www.cmo.com.au/article/691018/sensis-rebrands-thryv-brings-business-software-australian-market/)
    Google rolls out infinity scroll(https://www.theverge.com/2021/10/14/22726625/google-search-results-continuous-scrolling-mobile-doomscroll)
    Dark patterns and ethical website design(https://theconversation.com/many-of-new-zealands-most-popular-websites-use-dark-patterns-to-manipulate-users-is-it-time-to-regulate-169538)
    The guerrilla marketing campaign using Squid Game(https://www.myclallamcounty.com/2021/10/14/credit-app-using-squid-game-cards-to-warn-customers-about-debt/)
    _______________
    Find us on socials:https://www.instagram.com/futuretri.be/https://www.facebook.com/groups/joinfuturetribe
    _______________
    Discover who Futuretheory is: https://www.futuretheory.co/

    • 1 hr

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