68 episodes

The podcast that helps you in your journey to build a better future for yourself. We focus on optimistic go-getters doing interesting and unique things. Proudly based in Canberra, Australia.

Future Tribe Germaine Muller

    • Self-Improvement
    • 5.0 • 2 Ratings

The podcast that helps you in your journey to build a better future for yourself. We focus on optimistic go-getters doing interesting and unique things. Proudly based in Canberra, Australia.

    What is the cost of being your own boss? E68 (Adrian King)

    What is the cost of being your own boss? E68 (Adrian King)

    On this episode of the podcast, we chat with the founder of Redboat animation studios and Brivvio, Adrian King. Adrian is a veteran of the animation industry who started his first business nearly 20 years ago after he became disenfranchised with not receiving the full fruits of his labour. His flagship company, Redboat, primarily works with government agencies and large businesses to create video content that helps explain complex concepts to the general public. Almost three years ago, however, Adrian noticed that many of his customers wanted simple brand elements in their videos and had to go to large animations studios to do so. After identifying this market gap, he began working on creating an iPhone application (Brivvio) that could help users, without technical experience, to create branded videos that looked professional. Whilst discussing his professional journey, Adrian addresses the lack of security many business owners face compared to regular employees and how this is the price people must pay to ‘be their own boss’.Additionally, Adrian touches on the differences between starting his first small business versus starting his new and much more ambitious venture. Specifically, he discusses how founding Brivvio has required him to seek out capital from outside investors and guidance from the various accelerator programs in order to scale the business up rapidly. With this being said, one through-line Adrian has ensured all his businesses have is being purpose-driven. Throughout the episode, he highlights how his commitment to running purpose-led companies has helped him weed out bad clients, communicate authenticity to prospective customers, and ultimately achieve long-term viability. What we talk aboutSacrificing stability in order to be your own bossRunning a startup vs a small businessThe importance of being purpose-led Links from this episodehttps://www.redboat.com.au/ (Redbot’s website)https://www.brivvio.com/ (Brivvio’s website)https://www.linkedin.com/in/adrianking/ (Adrian on LinkedIn)Find us elsewherehttps://futuretri.be/ (Future Tribe Website)https://www.instagram.com/futuretri.be/ (Future Tribe on Instagram)https://www.linkedin.com/in/germainemuller/ (Germaine on LinkedIn)https://www.instagram.com/germa_ne/ (Germaine on Instagram) Transcript Disclaimer: This transcript was generated automatically and as such, may contain various spelling and syntax errors [00:00:52] Germaine: [00:00:52] Hello, Future Tribe. Welcome to another episode of the podcast. On this episode, I've got Adrian King from two different businesses. Actually tell us a little bit about what you do, Adrian. [00:01:56] Adrian: [00:01:56] Hey, Germaine. Uh, yeah, look, uh, I've got two businesses, which is, seems like a crazy thing to do, but, uh, you know, one, one of them is very new and one of them's I've been there for about 20 plus years and you know, the one I've been.[00:02:06] Doing for most of my career has been animation and video production, more focused on the animation. And, uh, it's kind of led to the, the new business, which is really, really exciting. So the first one's called bread boats, which is the animation business, and we do a lot of animation for government, for technology, for science explaining tricky, complicated subject matter.[00:02:27] Sometimes very, uh, abstract ideas or complex ideas and distilling them down into really condense, smart, concise messages that can be transmitted to huge audiences in an animated format. And so I've had this career 20 plus years in video. And animation production. And what happened was it led to this new business because I had a client come to me and say, Hey, can you put all this sort of animated intro bottle onto our videos for us?[00:02:57] And we're going to make 30 videos every single week. And they're just a single shot of about 90 seconds. And we animated logo a

    • 1 hr 11 min
    The Holiday Buying Guide For freelancers, side-hustlers and entrepreneurs E67

    The Holiday Buying Guide For freelancers, side-hustlers and entrepreneurs E67

    With the holiday season fast approaching, we thought it would be a good idea to once again record a gift buying guide for our listeners. Unlike last year’s instalment, however, this episode will focus much more on functional products that will help our community achieve their personal and professional goals. Throughout this episode, our hosts touch on the best hardware and software money can buy, as well as some other tips you can use to find some great deals this holiday season.  Hardware recommendations:Computer componentsSecond hand 1080ti https://www.ebay.com.au/b/NVIDIA-GeForce-GTX-1080-Ti-NVIDIA-Computer-Graphics-Video-Cards/27386/bn_7116470191LaptopsLaptops with Ryzen 4800h processorLenovo Legion 5 - https://futr.link/legion-5Hp Omen -  https://futr.link/hp-omenASUS TUF - https://futr.link/asus-TUFApple’s M1 chipApple MacBook Air M1 - https://futr.link/macbook-air-m1Apple MacBook Pro M1 - https://futr.link/macbook-pro-m1PhonesiPhone 11 - https://futr.link/iphone-11Google Pixel - https://futr.link/pixel-4aHeadphonesAirpods - https://www.apple.com/au/airpods/ Galaxy Buds - https://futr.link/galaxy-budsGalaxy Buds+ - https://futr.link/galaxy-buds-plusGalaxy Buds Live - https://futr.link/galaxy-buds-liveSony 1000xm4 - https://futr.link/wh-1000xm4 Cameras and recording equipment  (Don’t know what links to put for these)Look at eBay for cheap studio equipment Any Canon Camera that will fit a 50mm portrait lensCanon EF 50mm f/1.8 - https://futr.link/canon-50mmSony RX100 series - https://futr.link/rx100viiHyperX Quadcast - https://futr.link/HyperX-QuadCastLogitech c922 webcam - https://futr.link/logitech-c922 Software/Sites:Team organisation tools /Workflow management systems Plutio - https://www.plutio.com/Google Workspace - https://workspace.google.com.au Asana - https://asana.com/Graphic design and editing suitesAdobe Creative Cloud - https://www.adobe.com/au/creativecloud.htmlCrello - https://futr.link/crelloFinal Cut Pro - https://www.apple.com/au/final-cut-pro/  Website developmentLocal by Flywheel - https://localwp.com/ WordPress - https://wordpress.org/ Shopify - https://www.shopify.com.au/Squarespace - https://www.squarespace.com/ Email marketing softwareMailchimp - https://mailchimp.com/ Mailpoet (WordPress plugin) - https://www.mailpoet.com/  Royalty-free music/image providersOur favourite free stock photo sites: https://futuretheory.com.au/4-best-free-stock-photo-sites/Soundcloud - https://soundcloud.com/ Online portfoliosBehance - https://www.behance.net/ Dribble - https://dribbble.com/Reddit - https://www.reddit.com/ Transcript Disclaimer: This transcript was generated automatically and as such, may contain various spelling and syntax errors Germaine: [00:00:00] Hello, Future Tribe. Welcome to another episode of the podcast. On this episode, we've got the second episode of this season, featuring a Futureheory. Staff members. So this time around it's Hayden, who is our podcast manager, and he's going to be editing this podcast this episode right afterwards. But how are you today?[00:01:08] Hayden: [00:01:08] Yeah, not too bad. Germaine. How are you doing [00:01:10] Germaine: [00:01:10] good. Thanks. He used to feature a lot more, um, on the broadcast. Yeah. Thanks. Hopefully I haven't [00:01:16] Hayden: [00:01:16] lost my touch. [00:01:17] Germaine: [00:01:17] Yeah. Yeah. Hopefully you haven't lost your podcast persona. [00:01:22] Hayden: [00:01:22] I listened to enough of them. I'm sure that I can get [00:01:24] Germaine: [00:01:24] it back [00:01:25] Hayden: [00:01:25] the rest off and I'll be, I'll [00:01:27] Germaine: [00:01:27] be here.[00:01:27] Be good to go. Um, yeah, this, this episode is a bit of a different one from what you're used to. Um, we wanted to that the team had a chat and we wanted to come up with an episode that was a bit of a buyer's guide so that if you'

    • 54 min
    The story behind Canberra's cleanest social enterprise E66 (Lianne Brink)

    The story behind Canberra's cleanest social enterprise E66 (Lianne Brink)

    On this episode of the podcast, we chat with the co-founder of Base Soaps, Lianne Brink. Lianne and her life partner Mick started their company almost four years ago as a “passion project”, with the hope it would eventually generate some additional household income. The couple had no idea that in just a few years their small family business would evolve into one of Canberra’s most successful social enterprises.  As Lianne highlights throughout the episode, the rapid success of Base Soaps is largely attributed to how well her business acumen complimented her partner’s product knowledge and people skills. Naturally, a great deal of this episode touches on what it is like starting and operating a company with your spouse, and the unique problems attached to such an arrangement. Additionally, Lianna discusses how she was able to get Base Soaps products into the hands of suppliers despite having an extremely limited budget and no industry connections. As the episode concludes, Lianne touches on the importance of social enterprises and how important the assistance of organisations such as Mill House Ventures was to the growth of her business.  What we talk aboutHow to break into the market, get your products into the hands of suppliers, and conduct market researchRunning a business with your spouseWhat it means to be a socially responsible company Links from this episodehttps://www.basesoaps.com.au/ (Base Soaps Website)https://www.facebook.com/basesoaps/  (Base Soaps on Facebook)https://www.instagram.com/basesoaps/ (Base Soaps on Instagram) Find us elsewherehttps://futuretri.be/ (Future Tribe Website)https://www.instagram.com/futuretri.be/ (Future Tribe on Instagram)https://www.linkedin.com/in/germainemuller/ (Germaine on LinkedIn)https://www.instagram.com/germa_ne/ (Germaine on Instagram)https://futuretheory.com.au/ (Futuretheory Website) Transcript Disclaimer: This transcript was generated automatically and as such, may contain various spelling and syntax errors Germaine: [00:00:00] Hello, future tribe. Welcome to another episode on this one. We have Lianne from Base Soaps. Tell me a bit, a bit, a bit about what you guys do, uh, Lianne. [00:00:59] Lianne: [00:00:59] Sure. Um, thank you very much for having me on the podcast. So in my, um, company, um, is called Base Soaps, which I, um, run together with my, uh, my life and business.[00:01:12] and we produce and sell art sites, shampoo, bars, conditioned bars, and also liquid sites and, um, shaving sites and yeah. Base Soaps as a social enterprise, we started, we started this in early 2017, as they, as we felt. Very excited to, um, about the idea of starting a family business, um, kind of, uh, on the side business at the time and make heads been, um, had made so a few years earlier as, as a Christmas present for his brother.[00:01:47] And so he had kind of had looked into it and knew how to do it. So, yeah, we decided that would be a good, a good idea for, for a small business and, and just started from there. [00:01:57] Germaine: [00:01:57] Why soaps? Um, I, when I think about soaps, I think of, you know, it's in sort of the fast moving consumer goods. Section of the market.[00:02:06] And from what I understand about soaps, um, just like a lot of commodity products, you really need to be selling at mass to make any sort of actual money and have a business, um, around it. You know, um, Unilever for example, is a company that comes to mind when I think about soaps. Why, why did you guys think, you know, you want to get into, into that, that sort of game?[00:02:29] Lianne: [00:02:29] Well, at the time we really were in a, like a, the, the big business mind space at all. We just wanted something that would enable us to start a business that would also enable us to start quiet on small scale, because we, we had a little baby and we had a mortgage, so we didn't want

    • 44 min
    Building a fashion boutique from scratch E65 (Tahlia Jae Cooper)

    Building a fashion boutique from scratch E65 (Tahlia Jae Cooper)

    On this episode of the podcast, we had the pleasure of chatting with Tahlia Cooper, a local fashionista and entrepreneur who founded the wildly successful Jaeke collection in 2017.  Despite her initial reservations about starting a fashion label with no previous industry experience, it took Tahlia less than a year after starting her company to get her pieces into the hands of some of Australia’s biggest socialites and on the red carpet of the 2018 ARIA awards. Throughout the episode, Tahlia talks about how she overcame the steep learning curve associated with starting an online retail business and some of the critical mistakes she made along the way. She also highlights how the digital marketing skills she developed when starting the Jaeke Collection helped her find lucrative job opportunities later in life. The show then concludes with Tahlia discussing the importance of entrepreneurial groups centred around empowering women, as well as the future of her boutique. What we talk aboutDifferentiation in the crowded fashion industryThe learning curve associated with starting an online business from scratchLeveraging the skills you develop when starting a business into future job opportunitiesFemale-led entrepreneurial groups  Links from this episodehttps://jaeke-collection.com/ (TJC Website)https://www.instagram.com/jaeke.collection/ (TJC on Instagram)https://www.facebook.com/jaeke.collection/ (TJC on Facebook)Find us elsewherehttps://futuretri.be/ (Future Tribe Website)https://www.instagram.com/futuretri.be/ (Future Tribe on Instagram)https://www.linkedin.com/in/germainemuller/ (Germaine on LinkedIn)https://www.instagram.com/germa_ne/ (Germaine on Instagram)https://futuretheory.com.au/ (Futuretheory Website) Transcript Disclaimer: This transcript was generated automatically and as such, may contain various spelling and syntax errors Germaine: [00:00:00] Hello, future tribe. Welcome to another episode of the podcast. On this episode, I've got Tahlia Cooper from Jaeke collective. Did I get that right? Or collections? All right. [00:00:59] Tahlia: [00:00:59] You did you did it is Jaeke. Jaeke? . Kind of like, cause you[00:01:09] look like my middle name's Jae. So it's spelled J a e it's yeah, it's a little bit different to, you know, classic J a Y. but when I started the business, because it's a Parisian themed boutique, I kind of wanted something that sounded a little bit, you know, unique, and also a little bit more premium.[00:01:27] And I guess Jaeke kind of just like came into the mix. So that's yeah. [00:01:35] Germaine: [00:01:35] Yeah. I mean, you've got to, I guess it goes to show, you got to think a little bit more about your name than just sort of coming up with something it's got to like, like you've touched on, it's got to have that sort of Persian sort of European flavor to [00:01:50] Tahlia: [00:01:50] it.[00:01:52] Germaine: [00:01:52] Hey, I mean, that's all part of sort of the vibe that you're going for and not bougie, but the sort of premium, aesthetic. We, we sort of jumped right into it on, on this episode so far, but give me an idea of, what you guys do first for those who don't [00:02:08] Tahlia: [00:02:08] know. Yeah. Yeah. So basically we are an Australian online boutique.[00:02:12]we specialize in both men's and women's fashion and. Essentially the collection is sort of tailored around what I touched on earlier. Australian and Parisien is Parisian fashion trends. and I'd like to think that we're quite affordable and we're quite unique in market at the moment as well. [00:02:31] Germaine: [00:02:31] Okay.[00:02:31] And, when did you start the business? [00:02:33] So I started this a little over two and a half years ago. Now I was working in hospitality at the time. I had a budding career in hotel management and I was thinking to myself, you know, do I really want to be in hospitality for th

    • 47 min
    Promoting sustainability in business and in parliament E64 (Jo Clay)

    Promoting sustainability in business and in parliament E64 (Jo Clay)

     On this episode of the podcast, we had a chance to chat with the founder of Send and Shred, Jo Clay. For those who don’t know, Send and Shred is an E-commerce business that allows companies to dispose of their sensitive documents in an environmentally friendly manner and ensure this waste does not end up in landfill. Naturally, this business idea was spurred on by Jo’s passion for sustainability, which she discusses throughout the episode alongside the trials and tribulations of starting a niche online business. More specifically, Jo discusses why she chose a lean business model for her company as well as the financial viability of the recycling industry.  In the time between recording and publishing this interview, Jo was elected as a member of parliament in the Australian Capital Territory Legislative Assembly representing the Greens. In the later parts of the episode, she details the process behind running a political campaign and what she hopes to achieve during her tenure in parliament. Additionally, Jo provides her stance on the role government agencies have in supporting sustainable businesses. What we talk aboutThe recent ACT electionEnvironmentally sustainable businesses The financial advantages of starting an online company Links from this episodehttps://www.facebook.com/joclayginninderra (Jo on Facebook)https://www.sendandshred.com.au/ (Send and Shred)Find us elsewherehttps://futuretri.be/ (Future Tribe Website)https://www.instagram.com/futuretri.be/ (Future Tribe on Instagram)https://www.linkedin.com/in/germainemuller/ (Germaine on LinkedIn)https://www.instagram.com/germa_ne/ (Germaine on Instagram)https://futuretheory.com.au/ (Futuretheory Website)

    • 51 min
    The challenges of refreshing your brand E63 (Kelsey Allen)

    The challenges of refreshing your brand E63 (Kelsey Allen)

    After a brief hiatus, the Future Tribe team is back with an all-new season of the show. We are excited to bring you some of our best interviews yet, as well as some other valuable content that will hopefully help you make your goals come true. To kick us off, Germaine sat down with Futuretheory’s new marketing coordinator, Kelsey Allen, to discuss Futuretheory’s recent rebrand and website launch. During the episode, our team members discuss what rebranding campaigns are meant to achieve and what the process looked like for us internally. This leads to a more general discussion about what constitutes branding, how to align your branding with your company’s market position, and how branding can affect business functions such as recruitment as well as sales.   What we talk aboutBrand personalityLogo designAligning brand elements with company valuesJoin the community - https://www.facebook.com/groups/joinfuturetribe/Links from this episodehttps://futuretheory.com.au/podcast/ (Future Tribe Website)https://www.instagram.com/futuretri.be/ (Future Tribe on Instagram)https://www.linkedin.com/in/germainemuller/ (Germaine on LinkedIn)https://www.instagram.com/germa_ne/ (Germaine on Instagram)https://futuretheory.com.au/ (Futuretheory Website)Transcript Disclaimer: This transcript was generated automatically and as such, may contain various spelling and syntax errorsGermaine: [00:00:00] Hello, Future Tribe and welcome to season three of the podcast. you'll notice actually that there's a few things that have changed this season, a few things with the podcasts, with the podcast cover with the intro and things like that. So I'd really love to hear what you think about. These changes that we've made this season is a little bit different.[00:01:08] It'll feature all the usual conversations, but we'll also hear from three of our team members at feature theory, the team behind the podcast behind the Future Tribe podcast. if you didn't know, that's a good segue to get into our first guests this season on this episode. And that's Kelsey's our marketing communications coordinator.[00:01:28] And she's here to discuss, a few of the changes that I've mentioned above and a few of the changes that we're making at Futuretheory. How are you today, Kelsey? [00:01:36] Kelsey: [00:01:36] I'm good. Thank you. How are you going to Germaine? [00:01:38] Germaine: [00:01:38] Good. Good. it's a little bit funny because we're in two different rooms, recording, but it's the best way that we could think of Jamaica to happen.[00:01:47]tell us a little bit first about sort of your experience and then. Tell me a little bit about your experience of feature theory when you applied for the role of what two, three months ago. [00:02:00] Kelsey: [00:02:00] Yeah. Gosh, it does. It feels like it's gone very quickly actually, but yeah, it's about that time now.[00:02:05]so yeah. my background in marketing, graduated from Monash with a bachelor of business in marketing, and I've worked at across a few different roles. In the past few years as I'm developing career, I'm one of those included being in London, which was an incredible experience, really loved that.[00:02:19]and that was at a pharmaceutical company, internal comms, and also, various marketing comms roles, just, developing different companies, outward facing personas, so yeah, when I I dunno, it's a bit of an interesting story of how I came to Canberra. Not sure if it's appropriate for right now, I can go into that a different time.[00:02:37]I found myself in Canberra during COVID and had some time to spare. So I was like, Oh, let's see what's out there. and this role popped up for Futuretheory as marketing coordinator for a couple of days a week. And I thought, wow, this looks great. It would be a fantastic way to continue to develop my career in a sort of local environment and everything.[00:02:54]supp

    • 36 min

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