82 episodes

A podcast focused on learning from top experts of various industries to help listeners become better designers, creatives and giant thinkers.

Giant Thinkers Podcast Ram Castillo

    • Arts
    • 5.0 • 40 Ratings

A podcast focused on learning from top experts of various industries to help listeners become better designers, creatives and giant thinkers.

    Cass Spies, Co-founder of Twisted Healthy Treats on the highs and lows of running a frozen dessert business

    Cass Spies, Co-founder of Twisted Healthy Treats on the highs and lows of running a frozen dessert business

    Welcome to episode #82 if this is the first time you’re tuning in, thank you so very much for being here, my name is Ram Castillo and this podcast explores the decision-making of people who have been exposed and are experienced in a particular expertise or specialisation. It is my deep belief that Giant living requires giant thinking and if you resonate with that, you might enjoy the portfolio of guests we’ve had on the show, from Kelly Slater, to Shark Tank Investors, to Olympians, to Musicians, to Designers / Creatives and leaders of all types.
    Now, today’s guest is a food technologist and the Co-founder & Managing Director of Twisted Healthy Treats. A company that started back in 2009. Twisted are obsessed with creating Australia's best tasting frozen desserts that are actually good for you.

     
    All their products are made from natural ingredients and are all Australian made and 100% Aussie owned. Her background is in large scale Project Management within the Financial Services industry, but always dreamed of having her own company ever since she was a child.
    Fast forward 10 years, she is a mum of 3, Twisted now manufacture and sell take home tubs, multipacks and single serve cups to over 5000 outlets across Australia — including a national distribution deal with Woolworths and more recently Costco Australia and Coles Supermarkets.
    They are also the ONLY 'ice cream style' product that is approved for sale in School Canteens by the Australian Government — 2 million Australian school kids enjoy Twisted yoghurt in their lunch break.
     
    Some of the topics we spoke about include:
    What to consider when entering the frozen dessert category
    How to set yourself apart from the many health food brands available
    The journey of how long it can take from ideation to first product in market – and the testing, iteration and validation involved
    Pricing decisions and cost structures
    Processes, prioritisation, managing and a whole heap more.
     
    So if you’re someone that has some seriously giant aspirations – and are interested in the fusion of product innovation, food and running a business, then this episode is for you.
    Now a quick note from me, if we aren’t connected yet on Instagram, I invite you to follow me on my handle @TheGiantThinker as I share daily posts and stories on helping decision-makers, business owners and leaders get unstuck lightning fast through human-centred design methodologies, creative strategies and personal experiences. Send me a DM I’d love to hear from you! You can find me on my handle @TheGiantThinker.
     
    Alright, let’s get stuck in.
    I present to you a woman that I very much admire and look up to … the warm-hearted, brave and resilient ... Cass Spies!
     
     
    More on Cass can be found via the links below:
    https://www.instagram.com/cassspies
    https://www.linkedin.com/in/mrstwisted
    https://www.twistedhealthytreats.com.au
    https://www.instagram.com/twistedhealthytreats
    https://www.facebook.com/TwistedHealthyTreats
     
    Subscribe to The Giant Thinkers Podcast on iTunes.
     
     
    Want to know the most productive tool that has helped me accelerate my progress?
    It’s the Five-Minute Journal; the simplest, most effective thing you can do everyday to be happier.
    It’s a physical journal that gives you a positive quote, followed by three questions you answer in the morning and two questions to answer in the evening before bed.
    It basically anchors your mind in a positively focused, intentional and grateful mindset, in less than 5 minutes a day. Grab yours here: GiantThinkers.com/fiveminutejournal

    • 1 hr 1 min
    Tom Ross and Michael Janda on designing businesses that put people at the heart and centre

    Tom Ross and Michael Janda on designing businesses that put people at the heart and centre

    Hey Giants, welcome to episode #81. Especially if this is the first time you’re tuning in – I appreciate you giving this show a listen. We have two guests today in one interview, it’s a double whammy! They are both co-hosts of a business podcast titled Biz Buds …

     
    One of them is the Founder and CEO at Design Cuts, the highest-rated online marketplace for designers. Design Cuts helps their community of 550,000 members save money off the best digital resources to help their regular creative projects. He is also a podcaster of two shows (the other besides Biz Buds is titled The Honest Designers Show – and he loves mentoring fellow creatives to help them master their marketing. 
    The other guest is an award-winning creative director, designer, and agency veteran. In 2002, he founded the creative agency Riser, which provided design and development services for clients including Disney, Google, Warner Bros., Fox, NBC, ABC, National Geographic and many other high-profile brands. He sold his agency in 2015 and now spends his time speaking, developing books, courses, and social media content to help creatives level-up. He is the author of a very popular book called “Burn Your Portfolio” and latest ... “The Psychology of Graphic Design Pricing.”
     
    Some of the topics we spoke about include:
    How to design a business that’s geared to succeed
    Market penetration exploration and hypothesis validation
    How to niche a business
    Navigating effort vs outcome when it comes to revenue generating activities and plenty more.
     
    So if you’re someone that’s interested in designing a business successfully, that puts people at the heart by solving real customer needs, but you’re not 100% sure where to start, then this episode is for you.
    Now a quick note from me, if we aren’t connected yet on Instagram, I invite you to follow me on my handle @TheGiantThinker as I share daily posts and stories on helping decision-makers, business owners and leaders get unstuck lightning fast through human-centred design methodologies, creative strategies and personal experiences. Send me a DM I’d love to hear from you! You can find me on my handle @TheGiantThinker.
     
    Alright, let’s get stuck in.
    I present to you … the entrepreneurial A-team ... Michael Janda and Tom Ross!
     
     
     
    More on Tom and Michael can be found via the links below:
    https://www.instagram.com/tomrossmedia
    https://www.instagram.com/morejanda
    https://www.designcuts.com
    https://tomross.co
    http://michaeljanda.com
    http://bizbudspodcast.com
    Subscribe to The Giant Thinkers Podcast on iTunes.
     
     
    Want to know the most productive tool that has helped me accelerate my progress?
    It’s the Five-Minute Journal; the simplest, most effective thing you can do everyday to be happier.
    It’s a physical journal that gives you a positive quote, followed by three questions you answer in the morning and two questions to answer in the evening before bed.
    It basically anchors your mind in a positively focused, intentional and grateful mindset, in less than 5 minutes a day. Grab yours here: GiantThinkers.com/fiveminutejournal

    • 1 hr 9 min
    Michael Lane on building the world's largest education seminar company through the currency of lifelong, authentic relationships

    Michael Lane on building the world's largest education seminar company through the currency of lifelong, authentic relationships

    Giants, this is episode #80. Our guest today is a very successful Entrepreneur, specialising in the education space, having started and run 9 businesses, one of which is listed on the Australian Stock Exchange. His primary business is Success Resources. It’s the world's largest education seminar company. With over $1billion in sales through his businesses, he is considered an expert in the touring space having run more than 1400 events in the last 17 years. Hosting thought leaders such as Tony Robbins, Gary Vaynerchuk, Grant Cardone, Jay Shetty, Robert Kiyosaki of Rich Dad Poor Dad, Sir Richard Branson and many more.
     
     
    Success Resources have staged and marketed world class events in the fields of management and leadership, sales and marketing, personal development and wealth creation to over 10 million participants in regions including: Australia, New Zealand, Singapore, Malaysia, Thailand, China, UK, Spain, Germany, South Africa, Italy, India, US and Canada. 
     
    Some of the topics we spoke about include:

    How he builds long-term partnerships with world-class thought leaders like Richard Branson, Tony Robbins, Gary Vaynerchuk and Grant Cardone


    His non-traditional strategic approach when acquiring customers (of what he defines as an ‘unorthodox approach’ – that it’s not for everyone)


    How he pursues new market verticals and expands to other regions


    How to move from transactional relationships to transformational relationships


    And all things scaling related.

     
    So if you’re someone that’s interested in joint venture deals, partnerships and relationships – in the world of business and brand collaboration, then this episode is for you.
    Now a quick note from me, if we aren’t connected yet on Instagram, I invite you to follow me on my handle @TheGiantThinker as I share daily posts and stories on helping decision-makers, business owners and leaders get unstuck lightning fast through human-centred design methodologies, creative strategies and personal experiences. Send me a DM I’d love to hear from you! You can find me on my handle @TheGiantThinker.
    Alright, let’s get stuck in.
    I present to you … the business building juggernaut ... Michael Lane!
     
     
     
    More on Michael Lane can be found via the links below:
    https://www.instagram.com/itsmichaellane
    https://au.linkedin.com/in/itsmichaellane
    https://success-resources.com.au
    http://innovatordiaries.com/english/expert-in-touring-business-live-events-michael-lane
    https://infinitygroupaustralia.com.au
     
    Subscribe to The Giant Thinkers Podcast on iTunes.
     
     
    Want to know the most productive tool that has helped me accelerate my progress?
    It’s the Five-Minute Journal; the simplest, most effective thing you can do everyday to be happier.
    It’s a physical journal that gives you a positive quote, followed by three questions you answer in the morning and two questions to answer in the evening before bed.
    It basically anchors your mind in a positively focused, intentional and grateful mindset, in less than 5 minutes a day. Grab yours here: GiantThinkers.com/fiveminutejournal

    • 1 hr
    Michael Bungay Stanier, world-renowned Coach on staying in a state of ‘unknowingness’ just a little bit longer

    Michael Bungay Stanier, world-renowned Coach on staying in a state of ‘unknowingness’ just a little bit longer

    Giants, welcome to episode #79. Our guest today is at the forefront of making coaching an everyday leadership behaviour. He’s the author of The Coaching Habit ... the best-selling coaching book of this century with over 700,000 copies sold and over 1,000 five-star reviews on Amazon. His new book, The Advice Trap, focuses on what it takes to stay curious a little bit longer and tame your Advice Monster.
    In 2019, he was named the #1 thought leader in coaching, and was shortlisted for the coaching prize by Thinkers50, the “Oscars of management”. He is also the founder of Box of Crayons; a learning and development company that helps organisations transform from advice driven to curiosity-led.

     
    Some of the topics we spoke about include:
    How to shift from advice-driven to curiosity-led
    The importance of staying in a state of ‘unknowingness’ just a little bit longer
    How to tame our ‘Advice Monster’
    How people can influence their organisations culture
    And his recommended ‘what’ based questions (there’s a bunch that he shares and they are powerful – you’ll be able to use them right away)
     
    So if you’re someone that’s interested in being more coach-like, and putting curiosity at the heart of how you communicate, behave and lead, with a connectedness to business outcomes and individual growth, then this episode is for you.
    Now a quick note from me, if we aren’t connected yet on Instagram, I invite you to follow me on my handle @TheGiantThinker as I share daily posts and stories on helping decision-makers, business owners and leaders get unstuck lightning fast through human-centred design methodologies, creative strategies and personal experiences. Send me a DM I’d love to hear from you! You can find me on my handle @TheGiantThinker.
    Alright, let’s get stuck in.
    I present to you … the highly-energetic, compelling and hyper-practical ... Michael Bungay Stanier!
     
     
     
    More on Michael Bungay Stanier can be found via the links below:
     
    https://www.instagram.com/mbs_works
    https://linkedin.com/in/michaelbungaystanier
    https://boxofcrayons.com
    https://www.facebook.com/boxofcrayons.biz/
    https://twitter.com/boxofcrayons
    Subscribe to The Giant Thinkers Podcast on iTunes.
     
     
    Want to know the most productive tool that has helped me accelerate my progress?
    It’s the Five-Minute Journal; the simplest, most effective thing you can do everyday to be happier.
    It’s a physical journal that gives you a positive quote, followed by three questions you answer in the morning and two questions to answer in the evening before bed.
    It basically anchors your mind in a positively focused, intentional and grateful mindset, in less than 5 minutes a day. Grab yours here: GiantThinkers.com/fiveminutejournal

    • 1 hr 9 min
    Viola Brand; professional Artistic Cyclist, 2X European Champion and 3X World Championship Silver Medalist on fear, falling and overcoming

    Viola Brand; professional Artistic Cyclist, 2X European Champion and 3X World Championship Silver Medalist on fear, falling and overcoming

    Hello Giants, this is episode number #78. I have been on a little hiatus, took a personal break and intentionally slowed down to reflect and re-assess – on what was most important to me at this time, weighing up priorities, exploring where I wanted to make the most impact.
    These are thoughts that once you unpack, can turn into a 1000 person party in your head. If you’ve ever asked yourself the question “where might my time and energy make the most impact and difference in the world?” it can be incredibly confronting – however, when you create the space … when you truly switch off and go inwards, when you dance and sit in that discomfort, meaningful dialogue does emerge. Pair that with insights, support and guidance from trusted peers, mentors and loved ones, greater clarity is within reach.
    Speaking of fear, overcoming the uncomfortable, being brave and courageous, today’s guest is known for her presence in Artistic Cycling.

     
    As of releasing this episode, she’s currently 25 going on 26 years old. She was a competitive athlete in Artistic Cycling between the years 2000-2020 (that’s right, she started when she was about 6 years old) and in 2010 (by the age of 16 onwards) was a member of the German national team.
    Her greatest achievements in the sport have been the silver medal in 3 different occasions at the UCI Indoor Cycling World Championships in 2016, 2017 and 2019 as well as winning the European Championship, twice – one in 2012 and the other in 2018.
    In February this year, 2020 she retired from the competition side of the sport, to focus on three areas; performing in shows, studying her Masters of Science in Clinical Nutrition at the University of Hohenheim in Germany, and exposing Artistic Cycling through her Instagram platform (where she currently has over 370,000 followers) – you’ve got to take a look at her content yourself, it’s jaw dropping.
    Some of the topics we spoke about include:
    How she’s been able to sustain great interest in such a specific craft
    Her relationship with fear and her response to fear
    How her practice, training and risk mitigation looks like
    The technical, mental, physical and creative aspects of the sport, and plenty more.
     
    So if you’re someone that’s curious about designing a life towards peak performance and performing, then this episode is right up your alley.
    A little side-note: something was up with my side of the mic that I only found out after the recording which caused a little bit of subtle static in moments. I apologise in advance for that, as it’s the first time I’ve encountered it and not the quality anyone should be listening to. I’m pretty devastated by this. That said, I learnt something new from the experience; in this case, the application software I was recording on needed to be updated. A small tip there for other podcasters to not make the same mistake I did!
    Okay let’s do this. I present to you … the all-smiling, all-cycling, world-class athlete … Viola Brand!
     
     
    More on Viola Brand can be found via the links below:
    Violalovescycling.com
    Instagram: @Violalovescycling
    Ellen Welcomes World-Renowned Artistic Cyclist Viola Brand
    Facebook.com/violalovescycling
     
    Subscribe to The Giant Thinkers Podcast on iTunes.
     
     
    Want to know the most productive tool that has helped me accelerate my progress?
    It’s the Five-Minute Journal; the simplest, most effective thing you can do everyday to be happier.
    It’s a physical journal that gives you a positive quote, followed by three questions you answer in the morning and two questions to answer in the evening before bed.
    It basically anchors your mind in a positively focused, intentional and grateful mindset, in less than 5 minutes a day. Grab yours here: GiantThinkers.com/fiveminutejournal

    • 56 min
    Q&A on getting ahead, managing a team, overcoming anxiety, being resourceful and getting new design clients

    Q&A on getting ahead, managing a team, overcoming anxiety, being resourceful and getting new design clients

    Giants welcome to episode #77 — a special, second solo Q&A episode with yours truly to kick start 2020. Questions submitted by you the listeners. I’ve curated the top 7 based on the most similar questions asked, and also the ones I felt would be the most widely useful or applicable.
     
    To help you skip to the answer most relevant to you, as I know many of you are time poor, I’ll list all the questions out below.
     
    The seven questions I’ve answered in order are:
    Q1. Brittany:Do you truly believe in the industry of graphic design that it’s all about who you know not what you know?
    Q2. Carlos:How do you manage different personalities in a design team successfully, the good and the bad?
    Q3. Jessica:How to overcome anxiety in a creative process when you start to develop your business or when you talk to clients, and to be confident in whatever you are doing?
    Q4. Joy Phala:Social media marketing related … I use LinkedIn, Facebook, Instagram and Twitter to market my services ... and I’ll usually post pictures of completed projects. Now, that remains a very small pool of content to pull from. When I don’t have completed projects, what else would you like to see, as a potential customer or as a potential employer … What else would you like to see on my pages that would increase likability and build trust and eventually lead to a sale?
    Q5. Keturah:What are the best tips, tricks and advice you have for getting new clients within the design industry?
    Q6. Richard:What do you do as a designer when you have a set of goals, but to reach them you need some amount of resources and you don’t have those resources. What do you do in the meantime? What do you do to attain those goals?
    Q7. Simona:In your line of work, you’re constantly pushing the boundaries on design and on business, and I’m sure there are things that you’re not always 100% confident in – so could you talk us through your thought process on how to overcome those fears and how to get past them?
     
    So they are the 7 questions I’ve attempted to answer. By all means take it with a grain of salt. It’s my two cents and subjective at the end of the day. But I do hope it’s helpful and if you’d like me to do more of these, let me know on Instagram via a DM to my handle: TheGiantThinker
     
    Subscribe to The Giant Thinkers Podcast on iTunes.
     
    Want to know the most productive tool that has helped me accelerate my progress?
    It’s the Five-Minute Journal; the simplest, most effective thing you can do everyday to be happier.
    It’s a physical journal that gives you a positive quote, followed by three questions you answer in the morning and two questions to answer in the evening before bed.
    It basically anchors your mind in a positively focused, intentional and grateful mindset, in less than 5 minutes a day. Grab yours here: GiantThinkers.com/fiveminutejournal

    • 40 min

Customer Reviews

5.0 out of 5
40 Ratings

40 Ratings

the driven designer (brittany) ,

An absolute inspiration

I have been listening to this podcast for over a year now and it has made such an impact on me.

It is so informative and insightful not only for emerging designers but for all creatives across various platforms. If you wish to expand your knowledge and grow your hunger to make impactful design this podcast is a strong recommendation.

Will continue to preach your legacy and support your future endeavours.

odysseus_coupe ,

One of my favourites

Love this podcast. Always informative and enjoyable. Thank you 🙏

Babskiola ,

Incredible Podcast!

Ram, not only does this podcast motivate and inspire me but it provides me perspective. Listening to you interview some amazing people who share their story of hustle, hunger and pure passion helps crack my creative blocks and realign myself with my vision. Keep the podcasts rolling. Thanks you!

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