Today on the show our guest is Kathleen Ann from Power Up Your Marketing.
Now if you've been in business for any length of time you would have heard marketing professionals talk about refining your niche so you can better understand exactly who it is that you are selling your products and services to.
Kathleen has refined this marketing skill into an art form. Her exact target market is female business owners over the age of 40 that are looking to turn their services into products so they can escape the rat race of every day business and finally get paid what they are worth.
Have you defined your customer avatar so precisely? I know that I'm close and I have some work to do to narrow it down some more.
Even if you're not in Kathleen's hyper focused target market you will absolutely learn something about how you should be delivering your message to the world and why you need to be hyper focused on your avatar.
Her marketing pragmatic approach coupled with her expertise and insights have helped people around the world to stand out and position themselves as the experts in their field.
Kathleen specialises in helping people to move away from charging by the hour model and helps people to instead package and price their services so they can finally charge what they're worth and get it.
Going all in is about commitment and doing whatever it takes to succeed and as you will hear Kathleen brings this for her clients every day and especially for you the listener on this podcast today.
Connect with Kathleen on the links below:
Grant Cardone - The 10X Rule: https://adbl.co/303xXmE
Grant Cardone - Be Obsessed or Be Average: https://adbl.co/2XeacX9
Find out more about Go All In: https:goallin.com.au