22 min
How a Podcast Fits Into Your Brand Strategy with Darby Lyndon Good Chats with Cass
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- Marketing
Ever wondered what's really involved in a brand strategy? Join me to chat to Brand Strategist and host of the Brand Chats Podcast, the lovely Darby Lyndon.
We dive into:
what is involved in a brand strategyunderstanding your ideal audiencehow tone of voice plays a part in your podcastusing a podcast as a vibe check in your customer journey
About Darby
Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands.
Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading travel, property, and retail brands.
A hurdle she continued to face in the marketing world was trying to support clients who were unclear on their brand strategy. They were unsure of their target audience, confused about how to communicate and didn’t know what made their brand unique.
Now in her consulting business, Darby helps her clients get crystal clear on their brand strategy so that they can create effective marketing campaigns, connect with their audience on a deeper level, and have fun doing it!
We'd love you to help us achieve our goal of 100 ratings and reviews.
Share this episode with a friend who you know would love it also!
Connect with Darby on Instagram @darbylyndon or at https://www.darbylyndon.com/
We'd love to connect with you on Instagram @goodchat.media
And on LinkedIn - Cass Ponton and Good Chat Media.
Join our Good Chats Podcast Events & Community - Melbourne
For more info on how we help business owners launch and grow their podcasts, head to the website - www.goodchatmedia.co
This podcast was produced by Good Chat Media
Ever wondered what's really involved in a brand strategy? Join me to chat to Brand Strategist and host of the Brand Chats Podcast, the lovely Darby Lyndon.
We dive into:
what is involved in a brand strategyunderstanding your ideal audiencehow tone of voice plays a part in your podcastusing a podcast as a vibe check in your customer journey
About Darby
Darby is a brand strategist and content marketer, passionate about turning great businesses into irresistible brands.
Throughout her career, Darby has worked on marketing and brand strategies for some of Australia’s leading travel, property, and retail brands.
A hurdle she continued to face in the marketing world was trying to support clients who were unclear on their brand strategy. They were unsure of their target audience, confused about how to communicate and didn’t know what made their brand unique.
Now in her consulting business, Darby helps her clients get crystal clear on their brand strategy so that they can create effective marketing campaigns, connect with their audience on a deeper level, and have fun doing it!
We'd love you to help us achieve our goal of 100 ratings and reviews.
Share this episode with a friend who you know would love it also!
Connect with Darby on Instagram @darbylyndon or at https://www.darbylyndon.com/
We'd love to connect with you on Instagram @goodchat.media
And on LinkedIn - Cass Ponton and Good Chat Media.
Join our Good Chats Podcast Events & Community - Melbourne
For more info on how we help business owners launch and grow their podcasts, head to the website - www.goodchatmedia.co
This podcast was produced by Good Chat Media
22 min