250 episodes

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact.

A podcast by contentgroup, leaders in government communication.

GovComms: The Future of Government Communication contentgroup

    • Government
    • 4.7 • 23 Ratings

Through conversation with industry greats, experts and innovators from around the world, GovComms delivers the latest insights and best practice in government communication. We provide the resources to help you, the government and public sector, communicate policies, services and regulations with impact.

A podcast by contentgroup, leaders in government communication.

    EP#105: Mastering Social Marketing– with Sharyn Rundle-Thiele

    EP#105: Mastering Social Marketing– with Sharyn Rundle-Thiele

    On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founding Director of Social Marketing @ Griffith, Sharyn Rundle-Thiele.
    Joining us from Queensland, Sharyn is an expert in all things social marketing. Drawing from her background in commercial marketing, her current research focuses on applying marketing to benefit both people and the planet.
    In this conversation Sharyn discusses the true meaning of marketing and explains to us why it is one of the most misunderstood terms in the corporate world, and how we as communications professionals can learn to explain marketing to the world in the correct way.
    Sharyn also explains how effective good social marketing can be, using as an example a project that her and the team at Social Marketing @ Griffith worked on where they used social marketing to successfully reduce the death rate of Koala’s by dogs.
    Following on from this example, Sharyn shares with David and the audience some tips for creating a successful social marketing campaign, and how these steps can be incorporated into the work of all communications professionals.
    In the episode, Sharyn also shares with us how she feels digital technology has changed and evolved the communications professions.
    David and Sharyn finish off the episode focusing on the future of Social Marketing @ Griffith, and where Sharyn sees the organisation 12-18 months from now.
    To get in contact with Sharyn and the team at Social Marketing @ Griffith, visit their website where you can learn about all the courses that they offer on Social Marketing and find all their contact details.
    Discussed in this episode:
    Why is marketing such a misunderstood term? How social marketing can create behaviour change. Tips for creating a successful social marketing campaign.

    • 47 min
    EP#104: Agile Delivery – with Sonia Irwin

    EP#104: Agile Delivery – with Sonia Irwin

    On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to Agile Delivery Adviser and Digital Delivery Transformation expert, Sonia Irwin.
    Sonia has worked in Canberra for over 25 years and is currently working with the Department of Agriculture, Water and Resources as well as directing her very own practice, Redgrass Communications.
    In this conversation Sonia discusses the role that Agile Delivery plays in Communications and explains to David how it is different from strategic communications. She explains that being ‘Agile’ is all about keeping a flexible mindset and rebranding yourself or your organisation.
    Sonia also shares her view on company vision and mission statements, and what steps you should take to create not only a good, but effective one. Your vision should be an ‘elevator’ that helps bring those in your organisation to where you want them to be.
    Using her insights gained from user testing and research, Sonia also speaks to her love of IT, however acknowledges that people can sometimes get lost with it, particularly when it becomes a bit intense with tools such as coding. As a result, she tells us the important role she plays in translating ‘tech speak’ to publics, and how she goes about doing so.
    In the episode, Sonia also shares her advice to government communicators at a time where the industry is going through rapid change due to the result of the COVID-19 pandemic.
    David and Sonia finish off their conversation looking into the future, discussing what Sonia hopes to achieve in her career in the next few months.
    To get in contact with Sonia, contact her on LinkedIn. To learn more about Agile Delivery, visit either Sonia’s company website, Redgrass Communications or the IABC
    Discussed in this episode:
    What is Agile Delivery and how can it assist you in communications. How the communications landscape is changing in regard to ICT. The importance of an effective company vision and mission statement.

    • 45 min
    EP#103: Communicate from the COCKPIT – with Chris Huet

    EP#103: Communicate from the COCKPIT – with Chris Huet

    On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to communications coach, mentor and speaker, Chris Huet.
    Chris is based here in the Nation’s Capital where he works as a Communications Coach for Understood Consulting Services and a Speaker Coach for TEDxCanberra. As well as this, Chris has also led a fighter jet squadron and performed his very own poetry on stages across the globe.
    Taking all his skills and experiences into account, in this podcast Chris speaks to David about how people should communicate from ‘the COCKPIT’, a terminology her gained from his time in the air force.
    Chris explains the importance of reflection and how people, particularly those in business, don’t take enough time to reflect on their meetings, conversations or days in general, and how this is potentially damaging to them. He shares with David tips on how to fix this and how to fit reflection into your everyday schedule.
    Further breaking down his COCKPIT terminology, Chris talks about the importance of being considered and consistent in your communications message.  He explains the role that emotion plays in messaging and why we must utilize it in order for our messaging to be successful.
    Chris finishes off the terminology by describing how to use trust and how to build it for the long term in order to bring all of the steps of COCKPIT together. Trust is the key to communication and is what Chris believes will unlock the full potential of any communication plan or strategy.
    David and Chris finish off the episode by discussing some quick tips for speaking in front of crowd, such as an ‘iron man’ posture, and how to project your voice.
    To get in contact with Chris for tips on your own communications, engage with him on LinkedIn or contact him through Understood Consulting Services website.
    Discussed in this episode:
    How the COCKPIT terminology will assist you in communications. The importance that trust and relationships play in maintaining strong communications with stakeholders. Why communication skills are vital for every career, not just someone who works in comms.

    • 44 min
    EP#102: Communicating with Action – with Barbara Tversky

    EP#102: Communicating with Action – with Barbara Tversky

    On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speakers to cognitive psychologist, Barbara Tversky.
    Currently located in New York, Barbara is a Professor of Psychology at Columbia Teachers College as well as a Professor Emerita of Psychology at Stanford University. She has conducted extensive research into the areas of memory, language, spatial thinking, event cognition, extended mind, diagrammatic reasoning, design, gesture and creativity.
    In this podcast, Barbara shares with us what she has learnt about the brain and how her research on gesture and movement can benefit communicators when trying to get an audience to understand or learn about a certain concept or idea.
    Barbara explains how the brain is quite complex, and as a result, when you are trying to get a group of people to understand something, you must do so in a way that easy for the brain to understand.
    She goes on to explain studies which she has conducted that prove how using gestures play a big role in helping someone understand a concept or remember a set of rules that they have to follow.
    However, with the COVID-19 pandemic seeing people separated and having to communicate through video conferencing platforms, such as zoom, more often, Barbara explains the difficulties that this holds for communicators and what changes she feels need to be made to these services, to allow the most effective forms of communication.
    Barbara explains that gesturing is a natural way of communication, and that it should be used. She also explains to David that humans are visual thinkers and therefore should not shy away from trying to visualize ideas and concepts to their audience.
    We end the episode with some tips from Barbara on how government communicators should use gestures and graphics to their advantage.
    Discussed in this episode:
    How our brains understand information and concepts and how we can best communicate them to one another. The importance of gestures and the research that proves how effective they are. How to communicate effectively when face-to-face options are not possible.

    • 37 min
    EP#101: The rise of Generation Z – with Anya Dua

    EP#101: The rise of Generation Z – with Anya Dua

    On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Founder and President of the Gen Z Identity Lab, Anya Dua.
    Living in Miami Florida, Anya is the youngest guest to have ever joined us on the podcast. At just 15 Anya has appeared in The New York Times and Forbes, sharing her views on an array of political and social issues that the world faces. She is determined to change how the media views her generation and works hard to educate, inspire and empower her peers.
    In this podcast, Anya discusses the purpose and mission of the Gen Z Identity Lab. She also shares her thoughts on how Generation Z is viewed by the rest of the world and explains why they should be an integral part of government communications.
    From an idea in year 8, to the business it is now, Anya shares her story of how the Gen Z Identity Lab came to be and what the important research that the Lab conducts on Generation Z, means for government communications.
    Anya also touches on how the political landscape has changed globally and as a result their generation cares about and is involved more than ever in politics, and what this will mean for the future.
    David asks Anya what Generation Z can bring to the political table. Anya explains that no one understands Generation Z, like Generation Z, meaning that their role in a business can help create messages that target the audience best, especially when it comes to creating content for social media.
    Finally, we end the episode with an important message from Anya, to decision makers from around the world, on what you can do to help make their generation be heard.
    Discussed in this episode:
    What the Gen Z Identity Lab is and why it is important to the world of government communications. Why Generation Z care more about politics than they ever have before. How decision makers can utilize this generation to create more targeted messages to their audience.

    • 35 min
    EP#100: Communicators in Leadership – with Kerri Hartland

    EP#100: Communicators in Leadership – with Kerri Hartland

    On this episode of the GovComms Podcast, contentgroup CEO David Pembroke speaks to the Principal Advisor to Proximity, Kerri Hartland.
    Before joining Proximity, Kerri was the Secretary of the Department of Employment, Skills, Small and Family Business. Throughout her thirty-year APS career, Kerri was also the Deputy Director General of the Australian Security Intelligence Organisation (ASIO).
    In this podcast, Kerri discusses her new role in government consulting at Proximity. She gives her thoughts on the evolving role of consultants in the public sector.
    Kerri explains how her background and skills as a journalist and a communications professional translated into her role as the Secretary of a major government department in Australia.
    Kerri reveals what it is like being a Secretary in the Australian Public Service (APS), shining a light on the job of some of the most important people in government. What skills are needed to become a Secretary? What is it like briefing a government minister? How do you get a Secretary’s attention?
    Kerri discusses what she enjoyed most about her career in the APS, including what her favourite roles were. She reflects on what she did well as Secretary, and what she could have done better.
    She gives some advice on how public servants should interact with department heads, and how communications professionals can get their foot in the door of a Secretary’s office.
    Kerri and David examine the changing media landscape in Australia, and what this means for government and communications professionals. They also discuss the coming COVID-19 vaccination campaign, and what communications professionals and APS leadership should know about the road ahead.
    Discussed in this episode:
    What it is like working as the Secretary of a major government department in the APS. The skills of a journalist, and their relevance to a career in the public service. The career of Kerri Hartland, a journalist and communications professional who ascended to the highest rungs of the public service ladder.

    • 36 min

Customer Reviews

4.7 out of 5
23 Ratings

23 Ratings

MsKylieB ,

Love this podcast

Great podcast for communications experts in the public sector. David chats with some of the most interesting, inspiring, forward-thinking leaders in this field. Be warned: his passion for content marketing in government is contagious.

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