72 episodes

G'day! I'm Lauren Kress, The Business Scientist.

Join me on my new show Grow Your Brand where I mix science with business to teach you current growth strategies that work without the cost of a coach (or the misdirection of an outdated course).

With new episodes every Monday, Wednesday and Friday, I guarantee that you will learn fresh ideas to implement every week to build your brand and business.

Subscribe (or follow!) now and access step-by-step guidance, interviews with leading thinkers and discussions on emerging trends and topics.

You'll also be provided with free supporting materials including templates, worksheets and checklists to get your brand growth on track.

To kick off each week we have our bite-sized MONDAY MOTIVATION episodes with actionable advice you can use this week to grow your brand.

On Wednesdays I share interviews with super smart experts on a range of growth topics on our LIVE WITH LEADING THINKERS segment.

On Friday we wrap up the week with our SEEN & HEARD live stream discussions which are broadcasted on LinkedIn, Facebook and YouTube at 11am AEDT.

Tweet with me: @laurenkress89 and join the conversation: #growyourbrand

Grow Your Brand Lauren Kress

    • Entrepreneurship
    • 5.0 • 13 Ratings

G'day! I'm Lauren Kress, The Business Scientist.

Join me on my new show Grow Your Brand where I mix science with business to teach you current growth strategies that work without the cost of a coach (or the misdirection of an outdated course).

With new episodes every Monday, Wednesday and Friday, I guarantee that you will learn fresh ideas to implement every week to build your brand and business.

Subscribe (or follow!) now and access step-by-step guidance, interviews with leading thinkers and discussions on emerging trends and topics.

You'll also be provided with free supporting materials including templates, worksheets and checklists to get your brand growth on track.

To kick off each week we have our bite-sized MONDAY MOTIVATION episodes with actionable advice you can use this week to grow your brand.

On Wednesdays I share interviews with super smart experts on a range of growth topics on our LIVE WITH LEADING THINKERS segment.

On Friday we wrap up the week with our SEEN & HEARD live stream discussions which are broadcasted on LinkedIn, Facebook and YouTube at 11am AEDT.

Tweet with me: @laurenkress89 and join the conversation: #growyourbrand

    The entrepreneur and the small business owner in 2020 (SEEN & HEARD)

    The entrepreneur and the small business owner in 2020 (SEEN & HEARD)

    Are you playing a smaller game than you'd like to? Where do you want to take your business over the next 5 years?

    Today I'm talking about the differences and similarities between entrepreneurs and small business owners which leads to a discussion about the extreme under representation of female founders in the startup space and who receive funding from venture capital firms.

    I also explore the barriers of what can hold us back particularly as women especially in relation to high growth industries.

    But this thing is much bigger than me and I'm more interested in what you think so please join the conversation on twitter with me my handle is @laurenkress89 and our conversation tag is #growyourbrand

    If this resonates - there's a special offer I've made for you at the end of the show - and you can send me a message on LinkedIn if you'd like to take me up on it :)

    In terms of a general overview of this podcast - here's the points I cover.

    - What has traditionally been different about entrepreneurs and small business owners?

    - Why is there a significant difference in gender diversity between these two groups?

    - What has happened in 2020?

    - What could happen over the next 5 years given the Boosting Female Founders initiative?

    - The hidden entrepreneurs: what's going on for intrapreneurs, side-businesses and seed projects in 2020?

    The references I make during this live stream are to the following:

    https://www.smartcompany.com.au/budget-2020/women-led-businesses-excluded-boosting-female-founders-initiative/

    https://www.linkedin.com/posts/holly-branson_allyship-equality-antiracism-ugcPost-6724977267363127296-ogi_

    http://wadeinstitute.org.au/wp-content/uploads/2019/04/Women_and_Entrepreneurship%20report_small.pdf

    https://royalsociety.org/topics-policy/publications/2015/unconscious-bias/

    Tweet with me @laurenkress89 to join the discussion #growyourbrand

    Contact me on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

    Support me on Ko-Fi here: https://ko-fi.com/laurenkress

    • 58 min
    The 5 most costly email mistakes and how to fix them with Jules Dan (LIVE WITH LEADING THINKERS)

    The 5 most costly email mistakes and how to fix them with Jules Dan (LIVE WITH LEADING THINKERS)

    Wondering how you can convert more leads into customers via an email marketing sequence?

    This week I chat with podcast host of Storytelling Secrets, Julian Danylak (aka. Jules Dan) about how to DIY your own great autoresponder series (without the cookie-cutter template everyone else has!)

    Jules is an email copywriting expert and there are so many great little tips and tricks in here that will help you optimise your emails from the outset! I certainly learnt a thing or two!

    If you want to find out more about how to convert more leads into customers via email, check out Julian's check list here: https://julesdan.com/emailmistakes/

    If you want to help support the show head over to my ko-fi page here: https://ko-fi.com/laurenkress anything you can do is greatly appreciated!

    • 37 min
    How to send cold emails and messages that actually start conversations (MONDAY MOTIVATION)

    How to send cold emails and messages that actually start conversations (MONDAY MOTIVATION)

    Starting a conversation with a complete stranger can be awkward at the best of times.

    In this episode we're going to look at how to send cold emails and messages to make a good first impression and begin to build rapport with potential customers in need of your help.

    I also talk about the importance of having social proof and a clear message to make sure from your initial outreach message you are starting to build engagement and memorability by being relevant and useful for your prospect.

    This podcasts and the templates that go along with this are largely focused on B2B prospecting but the same principles apply if you're selling a premium service B2C.

    Now it's time to TAKE ACTION!

    Access the PIN I've created on Pinterest here: https://pin.it/2w55ECp or via the episode webpage below with the 5 different conversation starter templates that you can use to start building your pipeline and Grow Your Brand.

    Access the webpage here: https://www.laurenkress.com/how-to-send-cold-emails-and-messages-that-actually-start-conversations

    Next Monday we'll be talking about relationship development and how to manage your pipeline so you can close more deals with your ideal clients!

    • 7 min
    The stuff people don't say about outsourcing (SEEN & HEARD)

    The stuff people don't say about outsourcing (SEEN & HEARD)

    Have you noticed the hype around outsourcing in order to "live your dream life"?

    In this episode I'm talking about outsourcing mistakes I've made and seen others make and chat through the pros and cons of outsourcing and what to expect if you do.

    We'll also take a closer look at the different roles and skillsets required within the marketing functions of your business and the questions you want to ask yourself to make sure you don't end up outsourcing the things that bring you joy and meaning.

    • 34 min
    The neuroscience of intuition with Brian Fretwell (LIVE WITH LEADING THINKERS)

    The neuroscience of intuition with Brian Fretwell (LIVE WITH LEADING THINKERS)

    Brian Fretwell's Ted Talk has over 2.3 million views and with good reason.

    Brian's ability to explain complex ideas about the brain in a way that is funny, memorable and allows us to understand ourselves at a deeper level is a rare talent.

    Needless to say it was such a privilege to have Brian join me on the show on our Live with Leading Thinkers segment and I highly recommend checking out the amazing work he is doing to help people achieve a greater sense of joy and purpose in their lives using intuition and the art of enquiry over at https://findingthefires.com/

    You can also learn more about Brian by heading over to his LinkedIn profile here: https://www.linkedin.com/in/bfretwell/

    You can check out Brian's Ted Talk here: https://youtu.be/qiN67V5q3C4

    Other links and ideas shared in the show:

    If you're curious about my video on the "law" of attraction I referenced in relation to what I said on the show today you can check it out on youtube here: https://youtu.be/T7sHon8GZGk

    If you want to subscribe to the show's mailing list and access the podcast and live stream schedule just visit: http://www.growyourbrand.com

    Tune into my Live Stream on Friday at 11am AEDT to chat with me about the darker side of outsourcing and the challenges with letting go.

    To become a supporter of the show and get a shout on the show go to: https://ko-fi.com/laurenkress

    Tweet with me @laurenkress89 and join the discussion #growyourbrand: https://twitter.com/laurenkress89

    Until next time remember that sharing your talents with the world will make it a better place xo

    • 1 hr 11 min
    How to generate your most valuable leads - without being spammy (MONDAY MOTIVATION)

    How to generate your most valuable leads - without being spammy (MONDAY MOTIVATION)

    Happy Monday! In today's Monday Motivation episode we're taking a closer look at what to do (and what not to do) to start conversations that will build momentum for your business development and generate sales calls with valuable leads.

    This episode follows on from last week's MONDAY MOTIVATION episode where we spoke about setting your sales target and using sales as a science to calculate your daily non-negotiable activities.

    To help you remember the different strategies you can use I've created a pin on pinterest and a blog post as well that will give you more detail around each of the conversation starter methods you can use for your lead generation.

    Access the pin here: https://pin.it/3KCOgy7

    Access the blog post article here: https://www.laurenkress.com/how-to-generate-your-most-valuable-leads

    Key Time Codes:

    0:03 Last week's episode and activity - your weekly KPI's
    0:44 The challenge with keeping on track after your first week
    1:06 Coping with self-doubt as a solopreneur
    1:33 Inspiration to stay consistent with your business development
    2:20 Sales strategies to generate leads and conversations without spending money
    5:15 Your actions this week to stay on track and reach your sales targets

    If you enjoyed this episode, I also recommend checking out my interview with Peter Strohkorb from a few months back - particularly if you are looking for help with more complex sales - you can watch or listen to the episode here: https://www.laurenkress.com/b2b-sales-funnel-optimisation-for-sales-acceleration

    The other episode I recommend checking out if you're looking for more help with your outbound marketing is my interview with Liam Redmond which is available here: https://www.laurenkress.com/outbound-sales-for-100-meetings-a-month-with-liam-redmond

    Ps. Subscribe to the show's newsletter on my website here: https://www.laurenkress.com/grow-your-brand

    Tweet with me @laurenkress89 and join the conversation #growyourbrand

    Find out more about me and my work at https://www.laurenkress.com

    Support the show on ko-fi here: https://ko-fi.com/laurenkress

    • 7 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

Georgia Fastlane ,

Practical, current, clever and confident

Lauren shares her excellent practical advice about all areas of branding and marketing with such ease and confidence. I love this podcast and look forward to listening every day

Bonboau ,

Covers Everything

Lauren covers such a big variety of topics, I often discover something on her podcast that I’ve never heard anywhere else. Sooo valuable!

MSangelR ,

Excellent

Great, interesting and insightful

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