89 episodes

G'day! I'm Lauren Kress, The Business Scientist.

Join me on my new show Grow Your Brand where I mix science with business to teach you current growth strategies that work without the cost of a coach (or the misdirection of an outdated course).

With new episodes every Monday, Wednesday and Friday, I guarantee that you will learn fresh ideas to implement every week to build your brand and business.

Subscribe (or follow!) now and access step-by-step guidance, interviews with leading thinkers and discussions on emerging trends and topics.

You'll also be provided with free supporting materials including templates, worksheets and checklists to get your brand growth on track.

To kick off each week we have our bite-sized MONDAY MOTIVATION episodes with actionable advice you can use this week to grow your brand.

On Wednesdays I share interviews with super smart experts on a range of growth topics on our LIVE WITH LEADING THINKERS segment.

On Friday we wrap up the week with our SEEN & HEARD live stream discussions which are broadcasted on LinkedIn, Facebook and YouTube at 11am AEDT.

Tweet with me: @laurenkress89 and join the conversation: #growyourbrand

Grow Your Brand Lauren Kress

    • Entrepreneurship
    • 5.0 • 15 Ratings

G'day! I'm Lauren Kress, The Business Scientist.

Join me on my new show Grow Your Brand where I mix science with business to teach you current growth strategies that work without the cost of a coach (or the misdirection of an outdated course).

With new episodes every Monday, Wednesday and Friday, I guarantee that you will learn fresh ideas to implement every week to build your brand and business.

Subscribe (or follow!) now and access step-by-step guidance, interviews with leading thinkers and discussions on emerging trends and topics.

You'll also be provided with free supporting materials including templates, worksheets and checklists to get your brand growth on track.

To kick off each week we have our bite-sized MONDAY MOTIVATION episodes with actionable advice you can use this week to grow your brand.

On Wednesdays I share interviews with super smart experts on a range of growth topics on our LIVE WITH LEADING THINKERS segment.

On Friday we wrap up the week with our SEEN & HEARD live stream discussions which are broadcasted on LinkedIn, Facebook and YouTube at 11am AEDT.

Tweet with me: @laurenkress89 and join the conversation: #growyourbrand

    Why self care is important for business success with Hallie Avolio (LIVE WITH LEADING THINKERS)

    Why self care is important for business success with Hallie Avolio (LIVE WITH LEADING THINKERS)

    Today I'm chatting with the amazing Hallie Avolio about why self care is important for entrepreneurs and small business owners who want to succeed.

    Hallie and I talk about some of the challenges we've faced as business owners when it comes to taking care of ourselves and the actions you can take to experience more joy in your business and life.

    Hallie Avolio is the President & Founder of Sassy Healthy Fit, a lifestyle brand that empowers In Demand Women to prioritize themselves and unlock their sassy side without guilt.

    Hallie is a huge believer in the power of positivity, affirmations and taking action that is simple, sustainable and fun. Hallie is the host of The Sassy AF Audio Experience Podcast, Sassy AF TV - LIVE, a consultant, speaker, and a passionate leader for her growing community of In Demand Women.

    Find out more about Hallie Avolio and her work here: https://sassyhealthy.fit/

    • 40 min
    Decision making in business for optimal growth (MONDAY MINDSET)

    Decision making in business for optimal growth (MONDAY MINDSET)

    To kick off the first episode for my new Monday segment Monday Mindset we're talking about decision making in business to help you figure out your next best step. In this episode I'll take you through:

    1) The decision making challenges business owners and entrepreneurs face
    2) The different styles of decision making
    3) Four decision making models you can use to accomplish more in your business
    4) Goal setting and how to set SMART goals in your business

    The links I refer to in this podcast episode are:

    1) The Neuroscience of Intuition with Brian Fretwell: https://www.laurenkress.com/the-neuroscience-of-intuition-and-how-to-connect-to-your-spark-with-brian-fretwell

    2) Ep. 1 of Season 4: How to be consistent and win more clients: https://www.laurenkress.com/how-to-be-consistent-for-sales-and-marketing-success

    3) My Youtube video on 16 Personalities and how to interpret your results: https://youtu.be/aIazRPSeQ7M

    4) For regular listeners, please consider supporting me and the work I do to put this show together on ko-fi here: https://ko-fi.com/laurenkress

    • 31 min
    How do podcasts make money? (SEEN & HEARD)

    How do podcasts make money? (SEEN & HEARD)

    If you've been wondering how podcasts make money, how much money podcasting makes, how many listeners you need to make money and how much podcast sponsors will pay then have a listen to today's episode where I break down podcast monetization options, talk about best practices for getting sponsors and share a little bit more about what I'm finding works best on the medium that allows us to create the most intimate relationship with our audience.

    If you'd like more tips about how to start a podcast I highly recommend having a listen to my episode with Darren Moffat from season 3 here: https://www.laurenkress.com/how-to-grow-your-podcast-audience-with-darren-moffatt-and-lauren-kress

    If you're in Australia I also highly recommend checking out The Australian Podcasters Collaborative group on Facebook - an absolutely amazing community and literally one of the few reasons I still spend time on the Facebook platform.

    https://www.facebook.com/groups/australianpodcasterscollaborative

    As I mentioned on this show, the model I preference for generating income from the work I do on this platform is via ko-fi. If you enjoyed this episode and would be happy to buy me a cup of coffee as a thank you, head over to ko-fi here: https://ko-fi.com/laurenkress

    • 52 min
    Build your irresistible lead magnet with Mez Gallifuoco (LIVE WITH LEADING THINKERS)

    Build your irresistible lead magnet with Mez Gallifuoco (LIVE WITH LEADING THINKERS)

    How do you build a lead magnet that attracts enough attention from a stranger in your market to start building a relationship that could turn them into your next best customer?

    Find out in my interview today with Business Strategist, Startup Consultant & Founder of The Mad Ones with Mez Gallifuoco.

    WARNING: This show contains loads of business nerd tangents because Mez is my super smart cousin who lives on the other side of the world and we get chatting like we're in my aunt's kitchen drinking tea!

    Pre-register for Mez's mini-course on how to build your irresistible lead magnet here: https://path-to-product.mykajabi.com/build-your-irresistible-lead-magnet

    And if you want to receive one of the 5 unique codes that will give you access to the mini-course for free, send me a private message on any one of my social platforms or send me an email: lauren.kress@pacificcontent.com.au - but be quick, strictly only 5 codes available!

    Follow Mez on Instagram @millennialstrategist

    If you're a regular listener, please consider becoming a supporter of this show via ko-fi here: https://ko-fi.com/laurenkress

    Ps. Yes! I do offer 1-on-1 business coaching and consulting, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities, please send me a message directly on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

    • 49 min
    How to increase customer retention and loyalty (MONDAY MOTIVATION)

    How to increase customer retention and loyalty (MONDAY MOTIVATION)

    In this Monday Motivation episode we're talking about how to increase customer retention and loyalty by understanding the different stages of the customer journey and the touchpoints you can leverage to grow your brand.

    By understanding how to improve the customer experience at each and every stage of a client's journey with you will also increase customer advocacy by through positive client testimonials and word of mouth referrals.

    To access my interview with Joey Coleman that I mention in this episode, head over to this episode of my 2019 podcast show The Oyster here: https://podcasts.apple.com/au/podcast/never-lose-customer-again-award-winning-speaker-author/id1336604163

    Support me and the work I do to make this show for you on ko-fi here: https://ko-fi.com/laurenkress

    Ps. Yes! I do offer 1-on-1 business coaching and consulting, but I only take on a few clients at a time. To find out if I'm available right now or to go on my waiting list for future coaching opportunities, please send me a message directly on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

    • 8 min
    How to get more Youtube views fast! (SEEN & HEARD)

    How to get more Youtube views fast! (SEEN & HEARD)

    Want to learn the hacks for how to get more youtube subscribers & video views fast?!

    Here's what I've learnt since my last post a few months back on how I got my first 1,000 subscribers - this time I'm going to show you the hacks I'm using to accelerate my growth on the platform and how to analyse your Youtube traffic to understand what's working and what isn't.

    Links mentioned in this show:

    1) Come check out the dialogue we're having at the PSA's South Australia HUGs meeting this month we're I'll be in dialogue about the role of dialogue in growing our visibility: https://nsaoa.wildapricot.org/widget/event-4044393

    2) Learn more about how Ubersuggest can help you grow your Youtube channel (and more!) with Neil Patel's free training series here: https://neilpatel.com/training/

    3) Find out more about how you can work with me (for both B2B and B2C knowledge-led brands!) by reaching out to me on linkedIn here: https://www.linkedin.com/in/laurenkress89/

    4) Support the show on ko-fi here: https://www.ko-fi.com/laurenkress

    5) Visit my website to access my new free content audit tool to help you grow your brand: https://www.laurenkress.com

    Ps. Please rate and review this show at: https://ratethispodcast.com/growyourbrand

    • 54 min

Customer Reviews

5.0 out of 5
15 Ratings

15 Ratings

JudeBruce ,

Well done!!

I am really enjoying this show. Lauren is a great
Interviewer and her guests are super interesting with valuable insight.

Georgia Fastlane ,

Practical, current, clever and confident

Lauren shares her excellent practical advice about all areas of branding and marketing with such ease and confidence. I love this podcast and look forward to listening every day

Bonboau ,

Covers Everything

Lauren covers such a big variety of topics, I often discover something on her podcast that I’ve never heard anywhere else. Sooo valuable!

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