21 episodes

On this podcast you'll be hearing from B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.


Hosted by Shahin Hoda & Alexander Hipwell

Growth Colony: Australia's B2B Growth Podcast xGrowth

    • Marketing
    • 5.0, 8 Ratings

On this podcast you'll be hearing from B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.


Hosted by Shahin Hoda & Alexander Hipwell

    Industries That Are Quickly Pivoting to Survive COVID w/ Pauline Grech

    Industries That Are Quickly Pivoting to Survive COVID w/ Pauline Grech

    In this episode, Pauline Grech the Head of Digital Strategy from Intermedia Group joins host Shahin Hoda to talk about how COVID-19 has impacted B2B advertising.


    They review the wins and misses of the industries that have been deeply affected, and how the lessons learned under a pandemic scenario can help reinvent the digital marketing strategies in B2B moving forward.

    • 20 min
    How to Start With Your First Account-Based Marketing Campaign w/ Steve Watt

    How to Start With Your First Account-Based Marketing Campaign w/ Steve Watt

    In this episode Shahin chats to Steve Watt the VP of Marketing at Grapevine6 about Account-Based Marketing and about how to go about planning your first campaign.


    Steve Watt is VP Marketing at Grapevine6, the enterprise social engagement platform trusted by many of North America’s largest banks, wealth management firms, insurance companies, and technology providers.


    Steve believes that many sales and marketing mindsets, strategies, metrics and tactics are beyond their “best before date”, and that B2B leaders need to reject many of the approaches that have gone unquestioned for too long.

    • 34 min
    How & Why Should You Simplify Your B2B Messaging w/ Danny Beck

    How & Why Should You Simplify Your B2B Messaging w/ Danny Beck

    In this episode we chat with Danny Beck, Head of Marketing ANZ at Citrix.


    Messaging is always a challenging marketing topic, especially in the B2B technology world


    Sometimes, even while looking at the website of a company, the general consumer can't figure out what the company does.


    Sure, we might say that they are not the intended target market and persona. But more and more, technology companies and technology service providers are finding themselves selling to non-technical roles (think marketing, HR and finance).


    And because of that, they can't use the same messaging they relied on when selling to the head of IT, example.


    And that's exactly what we will discuss in this episode with Danny Beck, Head of Marketing ANZ at Citrix. We talk about why B2B brands should work harder on simplifying their message to their customers. And if they're planning to do that, how should they approach it.


    If you'd like to reach out to Danny you can connect with him by emailing danny.beck@citrix.com or connecting via LinkedIn.

    • 36 min
    How to Build a Sales Development Team w/ Ljubica Radoicic

    How to Build a Sales Development Team w/ Ljubica Radoicic

    In this episode Shahin speaks with Ljubica Radoicic the Marketing Director (APAC) from Hexagon PPM.


    They go in depth on how to build a sales development team and the role of Sales Development Representatives (SDR).


    They discuss what sales development is, why B2B organisation need it and how to go about setting up the process.


    If you'd like to reach out to Ljubica you can connect with her on LinkedIn: https://www.linkedin.com/in/ljubicaradoicic/

    • 41 min
    How to Make Your B2B Sales Proposals Frictionless w/ Mark Tanner

    How to Make Your B2B Sales Proposals Frictionless w/ Mark Tanner

    In this episode Shahin sits down with Mark Tanner, the Co-Founder of Qwlir, a document design and automation tool for sales teams, to better understand how can sales teams better design and present their proposals.


    We're all looking at ways that we can improve sales and sales process.


    We try a little hack here, a bit of tweaking there, but one of the areas that can still be quite obsolete in businesses is the proposal.


    Shahin & Mark discuss proposal analytics, use of video, consistency in presentation and much more.


    If you're trying to take your sales process to the next level, you don't want to miss this episode.

    • 38 min
    How to Fuel Your Growth with LinkedIn Ads w/ Lemma Khalek

    How to Fuel Your Growth with LinkedIn Ads w/ Lemma Khalek

    In this episode, we sit down with Lemma Khalek, Head of Sales and Marketing at Uptick, to discuss how she leveraged LinkedIn to grow Uptick's inbound monthly leads.


    LinkedIn has become a game-changer when it comes to B2B marketing.


    You'll hear about the mistakes and successes, where you should start with LinkedIn Ads and how to optimise your campaigns over time.


    Lemma Khalek is B2B marketer helping startups grow and scale their sales and marketing efforts. Coincidentally Lemma spent the first few years in employment branding and marketing at Telstra, driving Linkedin adoption amongst recruiters It was an emerging channel at the time, fast forward ten years she’s talking to Growth Colony about Linkedin as a primary growth channel.


    Also, if you want to reach out to Lemma for more questions, you can reach her at lemma.khalek@uptickhq.com


    You don't want to miss this one.

    • 17 min

Customer Reviews

5.0 out of 5
8 Ratings

8 Ratings

Tim McCartney ,

Amazingly relevant for my business

Really candid and enjoyable to listen to while receiving a lot of valuable tips 💯👏🏽

MClifestyleblog ,

Insights into b2b marketing trends across various organisations!

An awesome podcast with insightful and engaging content on b2b marketing trends and tips for business founders, marketing and sales professionals. Highly recommend! 👍

Luciajeffery ,

All you need to know about marketing

Great podcast with valuable content and insights. Each episode shares authentic and insightful tips on B2B marketing trends.

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