124 episodes

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.


Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and much more!


Hosted by Shahin Hoda


Produced by Shahin Hoda & Alexander Hipwell from xGrowth

Growth Colony: Australia's B2B Growth Podcast xGrowth

    • Business
    • 5.0 • 12 Ratings

We chat with B2B founders, CMOs, marketing & sales leaders about their successes, failures, what is working for them today in the B2B marketing world and everything in between.


Each week we dive deep into B2B topics including account-based marketing (ABM), demand generation, lead nurturing, sales and marketing alignment, automation, content marketing, marketing leadership and much more!


Hosted by Shahin Hoda


Produced by Shahin Hoda & Alexander Hipwell from xGrowth

    Tim Beveridge: How to Choose Between an Agency or Client-Side Role

    Tim Beveridge: How to Choose Between an Agency or Client-Side Role

    Shahin chats with Tim Beveridge, Founder and CEO of Modern Marketing Group and CMO of Versent about whether you should choose an agency role or work on the client side.


    Tim is an innovative and commercially focused marketing consultant with 20+ years of experience helping deliver consumer centric and profitable growth. His experiences include leveraging his skills through digital experience agencies, creative advertising agencies, MarTech businesses, media agencies, and client-side roles across almost every category of B2B and B2C marketing.


    Resources mentioned in this episode:


    For starting out in your marketing career, Tim recommends:


    22 immutable laws of marketing by Al Ries & Jack TroutTruth, lies, and advertising: The art of account planning by Jon Steel

    Midway through your career:


    Get an MBA at a good school (MBS or AGSM) - don’t let the finances scare you away

    OR


    Mini MBA in Marketing with Mark RitsonData Smart: Using Data Science to Transform Information into Insight by John W. Foreman

    Later in your career:


    Network - the best resource you could have

    Although there is no set playbook, they can still be helpful as long as you don’t get distracted by the tactics, focus on strategy. Tim recommends:


    Andy Raskin’s Strategic NarrativeThe Challenger Sale by Matthew Dixon & Brent Adamson

    Some of Tim’s influencers in the marketing space include:


    Mark RitsonLes Binet & Peter FieldByron SharpElon MuskJohnny HarrisTroy MuirJuan Mendoza

    Join the Slack channel: https://growthcolony.org/slack


    Hosted & Produced by Shahin Hoda & Alexander Hipwell, from xGrowth


    We would love to get your questions, ideas and feedback about Growth Colony, email podcast@xgrowth.com.au

    • 45 min
    Soumyajit Dey from Thoughtworks: How to Phase Out Regional Silos

    Soumyajit Dey from Thoughtworks: How to Phase Out Regional Silos

    Shahin chats with Soumyajit Dey, Global Head, Digital Experience Optimisation at Thoughtworks, about how marketing leaders can eliminate regional silos.


    With over 19 years of experience in marketing and communications, Soumyajit is passionate about digital marketing in the technology B2B space.


    He's worked with leading global technology companies such as Google, Accenture, IBM and Amazon, and has been responsible for working on and spearheading various digital marketing projects, building teams, strategising and delivering end-to-end digital experience for users.


    Join the Slack channel: https://growthcolony.org/slack

    • 39 min
    Vincent Cotte: How to Plan Your GTM Strategy the Salesforce Way

    Vincent Cotte: How to Plan Your GTM Strategy the Salesforce Way

    Shahin chats to Vincent Cotte, Senior Director Go-To-Market Marketing ANZ at Salesforce about how the team at Salesforce approaches designing go-to-market strategies and what other marketers can learn from the process.


    Vincent is responsible for Salesforce’s sales, analytics and platform go-to-market across the Asia-Pacific. Working to ensure an open line of communication between customers and product management, as well as educating the market on the opportunities possible using Salesforce’s capabilities.


    Join the Slack channel: https://growthcolony.org/slack

    • 33 min
    Daniel Priestley: How to Get Oversubscribed for Your Next Campaign

    Daniel Priestley: How to Get Oversubscribed for Your Next Campaign

    Host Shahin Hoda chats with Daniel Priestley, Co-Founder of Scoreapp, about how B2B marketers can create campaigns that will generate interest from their target audience, sustain that interest and then turn it into business metrics.


    Starting with nothing, Daniel has built valuable and scalable businesses in Australia, the UK, the US, Canada and Singapore. Daniel’s Mission is to develop entrepreneurs who stand out, scale-up and make a positive impact in the world.


    Daniel Priestley is the Founder of Dent Global and has just won Entrepreneur of The Year 2022, is a 4x best-selling author, speaker and leading authority in scaling businesses.


    Join the Slack channel: https://growthcolony.org/slack

    • 35 min
    Rebroadcast | EP#41 Eric Wittlake: How to Sell Account-Based Marketing to the Sales Team

    Rebroadcast | EP#41 Eric Wittlake: How to Sell Account-Based Marketing to the Sales Team

    In this episode, Shahin is in discussion with Eric Wittlake, Senior Analyst at TOPO about how marketing should go about selling account-based marketing to the sales team to get full buy-in from them.


    Eric Wittlake leads TOPO’s account-based strategy research and works directly with revenue and marketing leaders to drive growth through repeatable best practices that increase customer value, improve customer acquisition, and drive expansion.


    Read the show notes: https://xgrowth.com.au/blogs/sell-abm-sales/


    Join the Slack channel: https://growthcolony.org/slack

    • 36 min
    Rebroadcast | EP# 51 Malcolm Hamilton: Why IT Businesses Are Getting Serious About Marketing

    Rebroadcast | EP# 51 Malcolm Hamilton: Why IT Businesses Are Getting Serious About Marketing

    In this episode, host Shahin Hoda chats with Malcolm Hamilton, Global Marketing Director at SAP, on why IT businesses worldwide are now taking marketing very seriously. Malcolm talks about the importance of having marketing at the leadership table, guiding decisions about what accounts and prospects to target. 


    He also highlights the importance of having a strong understanding of the overall buyer’s journey and encourages IT leaders to be patient while expecting ROI from marketing initiatives.


    Read the show notes: https://xgrowth.com.au/blogs/it-business-marketing/


    Join the Slack channel: https://growthcolony.org/slack

    • 46 min

Customer Reviews

5.0 out of 5
12 Ratings

12 Ratings

brookkennedy1 ,

Great podcast for B2B leaders and founders

I really enjoy the week to week content this team puts out. Super helpful tips on all things growth.

PaulaHilditch ,

Great B2B insights

Great range of really interesting guests and relevant topics. Very actionable and practical points made in the discussions.

Tim McCartney ,

Amazingly relevant for my business

Really candid and enjoyable to listen to while receiving a lot of valuable tips 💯👏🏽

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