165 episodes

Join me, Penny Locaso, founder of Hacking Happy Co., on a quest to empower 1 million women to their status as an impact expert.

With only 20% representation in the media and 30% on conference stages, I aim to redefine what it means to be an expert. Through my journey, research, and inspiring stories, I help you clarify your expert path, conquer self-doubt, and invest strategically in valuable credentials.

Transform into a confident, impactful expert and make a lasting difference whilst attaining the freedom you deserve. Come journey with me.

IMPACT EXPERT Psychology Podcast with Penny Locaso Penny Locaso

    • Education
    • 5.0 • 26 Ratings

Join me, Penny Locaso, founder of Hacking Happy Co., on a quest to empower 1 million women to their status as an impact expert.

With only 20% representation in the media and 30% on conference stages, I aim to redefine what it means to be an expert. Through my journey, research, and inspiring stories, I help you clarify your expert path, conquer self-doubt, and invest strategically in valuable credentials.

Transform into a confident, impactful expert and make a lasting difference whilst attaining the freedom you deserve. Come journey with me.

    What kind of expert do you want to be?

    What kind of expert do you want to be?

    I firmly believe the tide is turning and self-proclaimed experts who lack substance are on the way out.

    Building trust and credibility over time trumps the empty promises that we often see on socials.

    I want to talk about what it means to you to become an impact-driven expert.

    When I look at the research on what it means to be an expert the definition is not one that I believe resonates with women...and that's a problem.

    If you can't see it you can't be it!



    In this episode, we're going to put a stake in the ground when it comes to what it means to become an impact expert so that you can build a solid foundation to lean into elevating your visibility as an expert in your field of passion. Come journey with me.

    An invitation...

    Thanks for listening to this week's episode! If this resonated and supported you in stepping closer to the impact you seek please head over to iTunes, subscribe to the show, and leave us an honest review.

    It's your reviews that enable me to empower more women to become impact experts and shape a more inclusive and compassionate future!



    Grab a copy of the How To Find The Right Coach for you checklist here

    • 18 min
    The Penny has dropped

    The Penny has dropped

    A new podcast name and direction and perhaps you’re wondering why and how.

    It’s taken me 9 years of working deeply with professional high-performing women and on myself to land here today.

    Today marks one of those moments where the culmination of passionate driven effort, skill, and insight connect, and pardon the pun for me the Penny has dropped.

    I firmly believe that we need more visible purpose-driven female experts to shape a more inclusive and compassionate future.

    If your an entrepreneur join my newsletter here and receive my FREE Heart Led Lifestylepreneur Business Health Check.

    If you're a professional working for someone else join my newsletter here and receive a FREE copy of my Freedom Seeker Clarity Tool.

    • 22 min
    Steps to freedom (Part 3) with Freedom Founder Lauren Adlam

    Steps to freedom (Part 3) with Freedom Founder Lauren Adlam

    In this episode of the Hacking Happy Podcast, we continue to explore the concept of freedom in how we work and live. I'm sharing the next two steps for you to take in order unlock and live freedom on your terms. I've also invited my beautiful friend and client Lauren Adlam along to share her freedom founder story with you. Lauren is a mum of four, Gen Alpha advocate and the founder of Zown. Zown is a safe space for, tweens and teens to hang out and feel empowered through positive information and skill development.

    Subscribe & Review The Hacking Happy Podcast

    Thanks for listening to this weeks episode! If this podcast helped you in your journey to injecting more of what makes you feel good into each day please head over to iTunes, subscribe to the show, and leave us an honest review.

    It's your reviews that enable me to impact more lives for the happier!

    • 37 min
    Steps to Freedom (Part 2) with Freedom Founder Dani Zetzer

    Steps to Freedom (Part 2) with Freedom Founder Dani Zetzer

    In this episode of the Hacking Happy Podcast, we continue exploring freedom in how we work and live.

    I'm sharing the next three steps for you to take in order to unlock and live freedom on your terms. I've also invited my beautiful friend and client Dani Zetzer along to share her freedom founder story with you.

    Dani is the only divorce lawyer I've heard of running a firm that celebrates settlements over billable hours, and she's on a quest to help women struggling with the uncertainty of breakups regain their power and know that it will be okay.

    Links & Resources


    Register for the Freedom Blueprint Masterclass here
    Follow Dani on Socials here
    Find out more about Dani here

    Subscribe & Review The Hacking Happy Podcast

    Thanks for listening to this weeks episode! If this podcast helped you in your journey to injecting more of what makes you feel good into each day please head over to iTunes, subscribe to the show, and leave us an honest review.

    It's your reviews that enable me to impact more lives for the happier!

    • 44 min
    Steps to Freedom

    Steps to Freedom

    Far too often, female founders are sold a linear path to freedom that does not exist. Instagram would have you believe that business growth is like a hockey stick rather than the reality that it’s more like a roller coaster.

    This leaves many purpose-led female founders wondering:


    What’s wrong with me?
    Why can’t I create the business and freedom I long for when it looks like everyone else can?

    No one’s talking about or teaching female founders how to ride the reality of the rollercoaster. No one shows you how to set up the foundations to create freedom in your business and life in an integrated and realistic way.

    It’s for all of these reasons that I’ve created Steps to Freedom, my brand-new campaign.

    In this episode of the Hacking Happy Podcast, I want to explore the concept of freedom, what it means to you and how Steps to Freedom can help you make it happen without the BS.

    Links & Resources


    Freedom Blueprint Masterclass - Register HERE
    Book a Breakthrough call with me here

    Subscribe & Review The Hacking Happy Podcast

    Thanks for listening to this week's episode! If this podcast helped you in your journey to injecting more of what makes you feel good into each day please head over to iTunes, subscribe to the show, and leave us an honest review.

    It's your reviews that enable me to impact more lives for the happier!

    • 26 min
    How to become an expert.

    How to become an expert.

    Ever wanted to become an expert?

    Ever considered the fact that every expert was once a beginner?

    I’m constantly asked how I became an expert in my field.

    What clients and prospective clients really want to know is what credentials they should pursue in order to progress the purpose led work they seek to do and the impact they seek to have.

    I decided I’d answer this question in this week's podcast because credentials for impact, growth and income is a pretty fascinating topic, not to mention a helpful one.

    In this episode, we’ll explore…


    What credentials are
    Why they matter more than ever
    How to decide which ones are right for you
    And why credentials alone are not enough

    Links & Resources


    Download 100 No's here
    Book a Breakthrough call with me here

    Subscribe & Review The Hacking Happy Podcast

    Thanks for listening to this week's episode! If this podcast helped you in your journey to injecting more of what makes you feel good into each day please head over to iTunes, subscribe to the show, and leave us an honest review.

    It's your reviews that enable me to impact more lives for the happier!

    • 43 min

Customer Reviews

5.0 out of 5
26 Ratings

26 Ratings

Deb Shepherd ,

An inspiring, supportive and thought provoking podcast

I love Penny’s energy and approach to life and business. Penny dives deep in each episode and gets to the heart of rediscovering yourself and unlocking happiness. I loved the episode about Wonder Woman versus being a Present woman. A fabulous show.

RoseTara ,

Very inspiring and thought provoking!

Penny is a great host and her podcast is a fantastic source of inspiration and guidance. Congratulations on reaching 100 episodes, Penny! Happiness looks good on you!

Caroline Patrick ,

So helpful

Penny’s podcasts are super helpful to trigger a different way of thinking or a different perspective.

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