225 episodes

How do I grow my small business?

How do I go from being a solopreneur to growing and scaling a sustainable business that gives me a lifestyle I love and gives me more freedom and time.

How do I play a bigger game and impact more people?

--------

Welcome to the HerBusiness podcast.

I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for women growing and scaling a business.

This podcast is designed to help you create your IDEAL business one that lets you live the lifestyle you love – every. single. day.

Every week I bring you inspiring interviews with world-class speakers, authors and entrepreneurs (like Seth Godin, Amy Porterfield, Gretchen Rubin, Jonathan Fields, Guy Kawasaki, Mike Michalowicz and many more) and sharie my own practical experience of having started, grown and sold online and offline businesses, product and service businesses and helped thousands of women business owners over the last 20+ years.

If you’re ready to play a BIGGER game and to make a bigger IMPACT...

If you want to SHOW UP more and share more of you with the world...

If you’re working hard in your business right now and you want to get MORE CLIENTS, REACH more people and have a clear VISION and PLAN for success in your business without burning out...

If you’re ready to have a waitlist of prospects ready to buy your product or service without you having to do a lot of marketing and scrambling...

If you know there’s amazing potential for your business to create the lifestyle and the financial rewards you REALLY want...

Then, you are in the right place.

Each week my guests and I give step-by-step business growth strategies with a good dose of personal development as we explore the inner and outer game of business success.

I’m so glad you’re here.

Suzi Dafnis - CEO, HerBusiness

HerBusiness - Business Growth Strategies for Women Suzi Dafnis

    • Entrepreneurship
    • 4.9 • 56 Ratings

How do I grow my small business?

How do I go from being a solopreneur to growing and scaling a sustainable business that gives me a lifestyle I love and gives me more freedom and time.

How do I play a bigger game and impact more people?

--------

Welcome to the HerBusiness podcast.

I’m Suzi Dafnis, CEO at HerBusiness - the most collaborative community for women growing and scaling a business.

This podcast is designed to help you create your IDEAL business one that lets you live the lifestyle you love – every. single. day.

Every week I bring you inspiring interviews with world-class speakers, authors and entrepreneurs (like Seth Godin, Amy Porterfield, Gretchen Rubin, Jonathan Fields, Guy Kawasaki, Mike Michalowicz and many more) and sharie my own practical experience of having started, grown and sold online and offline businesses, product and service businesses and helped thousands of women business owners over the last 20+ years.

If you’re ready to play a BIGGER game and to make a bigger IMPACT...

If you want to SHOW UP more and share more of you with the world...

If you’re working hard in your business right now and you want to get MORE CLIENTS, REACH more people and have a clear VISION and PLAN for success in your business without burning out...

If you’re ready to have a waitlist of prospects ready to buy your product or service without you having to do a lot of marketing and scrambling...

If you know there’s amazing potential for your business to create the lifestyle and the financial rewards you REALLY want...

Then, you are in the right place.

Each week my guests and I give step-by-step business growth strategies with a good dose of personal development as we explore the inner and outer game of business success.

I’m so glad you’re here.

Suzi Dafnis - CEO, HerBusiness

    176: Sell Once and Get Paid Again and Again - with Stu McLaren

    176: Sell Once and Get Paid Again and Again - with Stu McLaren

    Today I have a VERY special treat for you.
    Maybe you’ve noticed...
    ... membership and subscription businesses are thriving.
    Even in the midst of a massive pandemic, companies worldwide are having to shift and adjust to the new economy. And those who have incorporated subscriptions and membership business models are seeing massive growth.
    Why? It’s actually quite simple. Because a membership business model establishes predictable and reliable income month after month, regardless of a shaking economy. And right now… who doesn’t need that?!
    If you want the blueprint for how to create a membership business of your own, then you’re in the right place. Because my special guest today is membership site expert, Stu Mclaren of the TRIBE Experience.
    In this interview, we talk about how you can get clients paying you every single month. When you create a membership inside of your business you create reliable revenue every single month... and the best news is that you can build a successful membership business around what you already, know, love, and do! And you can do it whether you sell products or services... and, whether you have low-cost offers, or high-priced consulting.
    I’ve had a membership-based business for over 25 years and I swear by this business model, beyond any other (and I’ve had a few), because it makes for a more predictable income.
    Every. Single. Month.
    Stu McLaren is well known around the online business industry as the leading membership expert (he’s also been a mentor of mine for the last four years).
    I am a big fan of Stu’s because not only is the go-to guy for savvy business owners who want to launch a successful membership… even if they are starting from scratch.
    Stu’s strategies and insights are proven and have helped thousands of people — including many of HerBusiness Network members — helping them to jumpstart thriving memberships across thousands of different niches.
    As you’ll hear in this interview, the best part of growing a membership is that you don’t need a big email list to achieve success with a membership.
    You don’t need to be super-savvy with tech. And you don’t need a huge social media following either. All you need is passion and motivation to serve a specific group of people.
    With Stu’s teachings, you can leverage your passion and the experience you already have to create steady and predictable income every month.
    Mentioned in this episode:
    Turn What You Already Know, Love and Do into a Profitable Membership Here are some popular recent episodes:
    Why You SHOULD Work on Tasks You Can’t Invoice The ‘Back-Of-The-Napkin’ Marketing Plan Risk Forward: Embrace the Unknown 3 Ways to Get a Steady Flow of Referrals Sit Your Butt Down On a Chair and Get Unstuck HerBusiness Facebook Page: https:/facebook.com/HerBusiness/
    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    • 1 hr 7 min
    175: Why You SHOULD Work on Tasks You Can't Invoice

    175: Why You SHOULD Work on Tasks You Can't Invoice

    “My biggest challenge is finding the time to market and pitch myself outside of paid projects.
    I know I need to do it to ensure a consistent pipeline of clients in future, but I can't shake this weird feeling of guilt and worry when I'm not working on tasks that I can't invoice.”
    I loved this question from HerBusiness Member, Brittany, because it’s a trap that we can ALL fall into.
    We sell something and then we spend time delivering it. And that delivery time can be really intense, especially if you’re a solopreneur.
    While you’re busy making "the thing", delivering the training, doing the consultation, presenting the brief, doing the copy-editing, designing the website etc. etc., you have little time to focus on getting new clients.
    Clients want their jobs. And they want them now. And there’s just you, doing all the things.
    Maybe there’s someone helping you, but the responsibility of delivering the product or service is still squarely on your shoulders.
    Meanwhile, the pipeline of potential new clients isn’t being filled and you can find yourself in a cash flow crisis and with lumpy cash flow.
    So, how do you move away from good months and bad months to also working on projects that don’t immediately put money in your pocket?
    In this episode, I share the three areas that we focus on to ensure that we are at all times attracting, converting AND keeping our ideal clients.
    It’s a simple, yet powerful way to think about your business.
    Mentioned in this episode:
    Episode 174 - Your Back of the Napkin Plan HerBusiness Free Community for Women Business Owners Here are some popular recent episodes:
    A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck 3 Ways to Get a Steady Flow of Referrals The Energy That Makes Things Happen HerBusiness Facebook Page: https:/facebook.com/HerBusiness/
    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    • 17 min
    174: Your Back of the Napkin Marketing Plan

    174: Your Back of the Napkin Marketing Plan

    If it ever feels like you have too many promotions to focus on and share and market, it might be time to simplify your marketing plan.
    What I’ve found is that MORE promotions don’t necessarily lead to better results.
    When we analysed our marketing activity, we found that some of our seemingly successful promotions didn’t deliver the RIGHT results.
    On the surface, they looked great.
    But when we dug in, we could see that they didn’t do the main job they were meant to, which was to sell our Core Offer.
    We know that marketing and marketing campaigns take ENERGY and EFFORT. There are landing pages, copywriting, emails, automation, lead boxes, popups, website banner, social media copy and images, printing, internal systems and procedures, scripts and videos and Facebook lives etc.
    And more often than not, all the effort doesn’t translate to sales or conversions.
    In this episode, I introduce you to the 3-part “Back of the Napkin Marketing Plan”, a simple but effective template that helps you decide which marketing activity to keep and what you can let go of.
    Listen to discover:
    How to create a one-page “Back of the Napkin” marketing plan Which marketing campaign to cut and which to keep Why knowing your Core Offer makes it easier to know how to attract more of your ideal clients. How a Back-End Upsell becomes easy when you focus on aligning your high-end products and services with your Core Offer Why freeing up your time to focus on a few things will give you a greater return on investment Here are some popular recent episodes:
    A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck 3 Ways to Get a Steady Flow of Referrals The Energy That Makes Things Happen HerBusiness Facebook Page: https:/facebook.com/HerBusiness/
    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    • 21 min
    173: Risk Forward: Embrace the Unknown and Unlock Your Hidden Genius - with Victoria Labalme

    173: Risk Forward: Embrace the Unknown and Unlock Your Hidden Genius - with Victoria Labalme

    We live in a world that's obsessed with planning, achieving, and goal setting.
    But how do you move forward in times when your goals aren't yet clear, your plan is still unfolding, or you can't quite see the path ahead?
    My guest in this episode of the HerBusiness Podcast has an answer to this question that's both reassuring and radically different to the advice you may have had before.
    So, if you're struggling to figure out your next steps on a project, plan or path...
    Or, if you sense, there's something more, but you're not yet sure what it is...
    Or, If you wish you had more courage to try something new, this interview with presentation strategist and performing artist Victoria Labalme is for you.
    Listen to this episode to hear more about:
    Why lack of clarity can be the perfect starting point for creating what you want When saying NO is the pathway to having more of the right opportunities come your way What it means to 'risk forward' and how you can take tiny steps towards new and sometimes daunting directions, comfortably When goal-setting can be the wrong move to make How to imbue more of YOU into your marketing and your business How to recognise that you've bought into someone else's dreams and how to reconnect with your dreams Mentioned in this episode:
    The Content Sells Podcast Episode 155 - Taking Small Steps to Make Big Leaps in Your Business Here are some popular recent episodes:
    A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck 3 Ways to Get a Steady Flow of Referrals The Energy That Makes Things Happen HerBusiness Facebook Page: https:/facebook.com/HerBusiness/
    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    • 36 min
    172: 3 Ways to Get a Steady Flow of Referrals

    172: 3 Ways to Get a Steady Flow of Referrals

    Why is it that some women have a rich ready-made network of people who send them business all the time, while others feel isolated and stuck with nobody to do business with.
    I asked hundreds of women business owners what they felt were some of the big stumbling blocks for them getting new clients. And so many of them said they were not getting enough referrals.
    They said things like: "People aren't sending people my way."
    Referrals make doing business so much easier.
    Referrals are free. And, when you use our proven three-part system for getting referrals, it means that there's always someone waiting to do business with you.
    Whether you are just starting out in business and looking to establish your client base and decide who your ideal clients are, but you aren't getting a lot of new customers and or referrals…
    Or, you've been in business for a while, you've already got great products and services, but you want more people referring you…
    This episode gives you a more reliable way to get referrals and repeat business and be matched with the partners, alliances and suppliers...
    Listen to hear:
    How to GET MORE REFERRALS and word-of-mouth clients without attracting tyre-kickers Three things you can do to make connections with people who know, like and trust you and will send you referrals Why being the 'lone ranger' will keep you from building a flow of referrals and what to do if right now you don't have people to refer you How members of the HerBusiness Network are doing thousands of dollars in business simply from being referred by other members Why creating a Connection Network™ is the first thing you want to do to get people referring youListen to see real opportunities to boost your referrals. Here are some popular recent episodes:
    7 Reasons You Are Not Getting The Clients That Are Meant for You The Rewards for Showing Up Your First Step to Speaking Up More A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck HerBusiness Facebook Page: https:/facebook.com/HerBusiness/
    HerBusiness Network for Women Business Owners: herbusinessnetwork.com

    • 21 min
    171: The Best Way to Get Coaching From Me

    171: The Best Way to Get Coaching From Me

    Over the years I’ve been asked so many times if I'd mentor and coach women. And, to be honest. With so many women looking for support, it’s just not feasible for me to do that effectively and still serve my high-paying clients.
    So, I’ve reserved the high-level input and coaching for the women inside of the HerBusiness Network and in our high-level Marketing Success Mastermind program.
    That's until now.
    I have decided to spend a week helping as many women as I can on one particular issue that I see over and over again. And, that is the issue of not being sure how to get new clients.
    That issue can come done to any one of these reasons:
    You don’t know where to find clients You’re not convincing people to buy You’re struggling to find your niche You don’t know how to price yourself You have a rollercoaster of good and bad months You have been impacted by the economy or, You have trouble getting yourself out there and talking about your business I dive into these reasons in episode 170 of this podcast.
    Today I want to give you a chance to get coaching from me on how to easily:
    Always have A WAITLIST OF CLIENTS ready to buy your product or service... even if up until now you haven't been able to FIND the RIGHT PEOPLE Go from always giving away free stuff to CONFIDENTLY asking for the sale and GETTING CLIENTS ON BOARD with your products and services GET MORE REFERRALS and word-of-mouth clients without attracting tyre-kickers Clearly communicate your value, CHARGE THE PRICES YOU'RE WORTH and ask for the sale... even if you don't find it easy to talk about what you do Get in front of more of YOUR IDEAL CLIENTS and know EXACTLY what to say to win the sale... without access to a big social media following or email list TALK ABOUT YOUR BUSINESS in an authentic way that has people know, like and trust you... without ever sounding boring or feel like you're RAMBLING Clarify your message and finally communicate how AWESOME your product or service REALLY is, and have clients really see YOUR point of difference... Consistently get new clients... all WITHOUT SPENDING A LOT OF MONEY and without needing any high-tech equipment or expensive consultants... Create A NETWORK OF REFERRALS and advocates for your business... Develop a steady flow of QUALIFIED PROSPECTS for your business... without attracting tyre-kickers or people who want the free stuff but won't pay you what you're worth FEEL MORE COMFORTABLE and ENGAGED talking about the value you can bring to others... differentiating yourself and clearly communicating what you sell and how you get results for your clients I’ve put together a new program called the Get New Clients Coaching Week. We have hundreds of women who are joining me and I’d love for you to join me too.
    From 8 - 14 March, I’m making myself available to be YOUR coach.
    I’ve built so much value into the week. Every day I’ll have a lesson for you AND a couple of steps to take so that you build each day your Connection Network.
    A Connection Network is not about networking events or icky networking.
    It’s about creating a group of contacts and relationships that lets you get new clients at any time even if you don’t have an email list, you find it hard to explain what you do, or you find yourself backing away from asking for the sale.
    So I’ll be giving you coaching. And accountability.
    We kick off on Monday, 14 March with Lesson 1: 3 Steps to Getting New Clients
    Land your next client next week at Coaching Week.
    Here are some popular recent episodes:
    7 Reasons You Are Not Getting The Clients That Are Meant for You The Rewards for Showing Up Your First Step to Speaking Up More A Case of the “I Don’t Want Tos” Sit Your Butt Down On a Chair and Get Unstuck HerBusiness Facebook Page: https:/facebook.com/HerBusiness/
    HerBusiness Network for Women Business Owners: herbusinessn

    • 12 min

Customer Reviews

4.9 out of 5
56 Ratings

56 Ratings

Choosey01 ,

My new go to podcast for small biz tips

Suzi Dafnis over delivers as per usual in this podcast. I love that each episode is succinct and on point. A great way to get juicy business bites any time anywhere. Thanks Suzi! I’m subscribed.

Robyn Simpson
Choose the ‘Tude - it’s all about choosing positive attitudes!

Elise Hodge :) ,

An essential podcast for creative business women!

I absolutely LOVE this podcast! Suzi's in-depth teaching and advice, combined with the incredible new guests featured weekly, makes this podcast an essential listen for business women wanting to create their dream business and lifestyle. Thank you Suzi!

Oldpersonhelper ,

All about personal and business growth

I love listening to Suzi’s HerBusiness podcast! It is thought provoking, encouraging and has wonderfully practical advice. It not only helps your business grow, but your mindset and character as well!
I started listening to the podcast after becoming a HerBusiness Network member last year. I love all the teaching that Suzi provides in the network and the podcast is a way for me to absorb more.
The HerBusiness Network is a wonderful community of business women who support each other and give each other helpful advice, as well a place of learning from all the amazing training from Suzi. I highly recommend the HerBusiness Network and the podcast to all my business women friends.

Top Podcasts In Entrepreneurship

Listeners Also Subscribed To