12 episodes
Hey Bob, it's Eric. Stamats
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- Education
Bob Sevier and I probably know too much about each other after arguing about higher education marketing for almost 30 years. Here’s your chance to listen in on our higher ed marketing meanderings. We’re planning to post new conversations every couple of weeks in 2016, so subscribe and hold on. This should be fun.
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Episode 12: Escape the Blur of Competition
Bob and Eric review why creativity and innovation are key ways to escape the blur of competing institutions. When money is tight and enrollment is low, only educational establishments with strategic, grand-new ideas come out on top.
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Episode 11: Measuring Your Marketing
Bob and Eric discuss the complicated reality of measuring marketing return on investment at your school. It takes a deep commitment to establishing internal benchmarks to measure year over year.
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Episode 10: The Value of a College Degree
Bob and Eric discuss what's on everyone's mind: is a college degree worth the cost? The question deserves to be answered—but what's the right equation and are students the determining variable?
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Episode 9: The New President
Bob and Eric discuss the role of a new president at a college or university. A momentous and often contentious occasion for any institution, a new president should consider these tips.
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Episode 8: What We Have Learned as Higher Ed Consultants
Bob asks Eric about what he has learned about himself and the intricacies of higher education in his tenure as a consultant for colleges and universities. They discuss what it's like working with different types of people across higher education.
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Episode 7: Essential Qualities of a Higher Ed Senior Leadership Team
Bob and Eric discuss the importance of forming a strong senior leadership team in higher education that can work together around the vision of the institution and what to do when the team is not in sync.