Higher Ed Conversations Cheryl Broom

In this episode, Keith Goodman, a direct mail marketing expert, discusses the resurgence of direct mail marketing across various industries, especially in education. Keith highlights direct mail's targeted approach, allowing for personalized messaging to different audiences, a significant advantage over digital ads' broad reach. He explains how direct mail utilizes detailed demographic and psychographic data, such as household composition, interests, and behaviors, to create highly effective ...

Today, on Higher Ed Conversations, I embark on my first solo episode! And with a very good reason –I've just released my first ebook, "Why Your Community CollegeMarketing is Failing: Lessons From Online Dating," which has already hit number one in several online categories! So, I'm here to dive into the book's three themes and how they've helped hundreds of colleges dramatically improve their marketing results. In this episode, I give you a sneak peek of the book and share how I take the topi...

Many students cannot enroll in a two to four-year collegiate program, but they still desire access to professional skills that will allow them to obtain higher-earning jobs. This episode of Higher Ed Conversations features Linda Kurokawa, the Executive Director of Community Education & Workforce Development at MiraCosta College. Linda highlights the importance of community colleges investing in workforce development and employer relations, showcasing how MiraCosta has become a model...

As higher education continues to evolve and expand, the presidency of its institutions has become an ever-increasing, ever-taxing role. It's this issue that this month's guest, Jeff Julian, current Chief of Staff at Harper College and President of the National Council for Marketing & Public Relations, shares his insights on this role. With an extensive résumé of various marketing positions such as Communications, Public Awareness, and Public Relations, Jeff discusses the catch-all yet cru...

It's undeniable that social media has transformed into an essential platform for both cultivating a presence and nurturing community bonds and connections. With the embrace of platforms like TikTok, Instagram, and Facebook for interaction and staying informed, organizations and businesses are compelled to have a stake in social media platforms to be relevant. Joined by Megan Ellisor, Director of NC State University's social media hub, we gain firsthand insight into the strategies and signific...

Balancing children and a career may seem unachievable, but Letitia Clark, a seasoned Chief Communications Officer, elected official, and author, unveils the secrets to harmonizing professional life and motherhood. From her dynamic career path to her role on the Tustin City Council, Letitia delves into the intricacies of being a mother while excelling in the professional realm. She discusses her two books, with a particular focus on her latest book, 'Baby's Room to the Boardroom', where she em...