21 episodes

"History of the Brand" is a podcast that uncovers the history, myth, and legend behind today's big brands. Jason Hewitt combines his love of history and rich storytelling to bring light to the origin of the most prominent brands of our time.

History of the Brand Jason V. Hewitt

    • History

"History of the Brand" is a podcast that uncovers the history, myth, and legend behind today's big brands. Jason Hewitt combines his love of history and rich storytelling to bring light to the origin of the most prominent brands of our time.

    Episode 021 - "Help me, Jumpman!"

    Episode 021 - "Help me, Jumpman!"

    In this episode, Jason Hewitt tells the story behind the most iconic game franchise in history and one of the world's oldest game and toy companies in existence, as well as its humble links to the manufacture of late 19th century playing cards.

    • 11 min
    History of the Brand: Episode 020 - Don't Dot The "R"

    History of the Brand: Episode 020 - Don't Dot The "R"

    In this episode, Jason Hewitt shares the 1885 origin of the oldest operational soft drink brand from its humble beginnings in a small town corner drug store.  The beverage brand with a somewhat curious start now enjoys a unique status as one that is bottled and distributed by regional facilities of otherwise competing brands.

    • 13 min
    History of the Brand: Episode 019 - Potatoes & Iron Hogs

    History of the Brand: Episode 019 - Potatoes & Iron Hogs

    Jason Hewitt explores the late 19th and 20th century history of an enduring brand of motorized bicycles that continues today. He tells of how the company formed in 1903 by best friends Bill and Arthur, later joined by Arthur's older brothers, and how it began in a modest wooden shed in Arthur's family's back yard.

    • 14 min
    History of the Brand: Episode 018 - The Eggs Of Easter

    History of the Brand: Episode 018 - The Eggs Of Easter

    In this episode, Jason Hewitt connects the history of the Christian and secular Easter traditions. If you've ever been curious about the connection between the egg-laying Easter Bunny and the Christian commemoration of the crucifixion of Christ, well, this episode was made especially for you.

    • 14 min
    History of the Brand: Episode 017 - Pullman Brown Knows

    History of the Brand: Episode 017 - Pullman Brown Knows

    Jason Hewitt uncovers the origins of a worldwide shipping brand that started in 1907 in Seattle, Washington by two 19 year-olds and a hundred dollar loan.  Join him as he reveals the history of one of America's greatest brands; one that continues to innovate the way we send and receive everything worldwide.

    • 11 min
    History of the Brand: Episode 016 - A Brownie With A Burp

    History of the Brand: Episode 016 - A Brownie With A Burp

    In this episode, Jason Hewitt shares the story behind a world-known brand of kitchen gadgets that got its start in the 1940's. Join him as he spins a yarn about the history of one of America's greatest household names; a name that has become synonymous with the product it created.

    • 18 min

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