Entrepreneur and author Dane Maxwell shares key insights and strategies course creators can use to overcome adversity and build up their businesses in either easy or challenging times in this LMScast hosted by Chris Badgett from LifterLMS. Chris and Dane dive into mindsets for framing solutions and some big ideas from Dane’s book Start From Zero that you can use to help find the best offers for your students and customers.
Dane describes a system called mechanism-first thinking, where many businesses focus on their mechanism for delivery rather than the solution they deliver. For example, a restaurant that is mechanism-focused would feel destroyed by the recent events with COVID. But a restaurant that focuses on the solution they deliver may spot an opportunity to deliver that same value by a different mechanism, such as delivery.
Many course creators don’t look at the opportunity to outsource solutions to experts in the industry. Dane shares a story of one of his first businesses he started when he was around 20 years old. He asked a guitar player he admired if he’d be willing to be the focus of a course on how to play guitar. Following that, Dane rented a camera and recorded his first course program teaching people how to play guitar from his industry expert.
One great point from this LMScast with Dane is his idea that you shouldn't sell people your values. Many experts try to position their company from the perspective of their values, but when you focus on selling to customers based on their values, the sales process is exponentially easier and a lot less pushy.
If you haven’t already, be sure to head to StartFromZero.com and check out Dane’s book that outlines his golden rule of business in more depth on how you can find a clear customer who wants a clear result and find the mechanism you can use to deliver that result. You can also visit StartFromZero.com/Five to download Dane’s Five Question Framework for finding the best offer. Thanks for joining us!