30 Minutes to President's Club | No-Nonsense Sales
  • 20 OCT
  • 40 MIN

#513 - How to Coach Sales Reps Using Metrics That Matter | Shaun Crimmins

30 Minutes to President's Club | No-Nonsense Sales

Shaun Crimmins reveals how elite sales leaders simplify the math, build winning rhythms, and coach reps with data-driven precision.

🎙️ ACTIONABLE TAKEAWAYS:

  • Reverse engineer revenue goals into weekly sales behaviors your reps can control.
  • Create an operating rhythm—consistent meetings, deal reviews, and cadences to eliminate chaos.
  • Coach with metrics, not gut feel—identify data gaps, validate behaviors, and build coaching plans.
  • Prepare like a pro—leaders must prep for every 1:1 just as reps prep for customer calls.

SHAUN’S PATH TO PRESIDENT’S CLUB:

  • HubSpot: Helped scale revenue from $60M → $300M, Series D → IPO.
  • Vanta: Scaled revenue from $10M → $100M+, led North America sales team and doubled win rates.
  • Gong: Leads Commercial Business in the East.

RESOURCES DISCUSSED

  • Metrics Dashboard
  • Join our weekly newsletter
  • Things you can steal
  • Save $50 on any 30MPC course with code “PODCAST”
  • Free Sales Templates, Scripts and Guides

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