30 min
How to leave trucking better than you found it, with Small Fleet Champ Jason Cowan Overdrive Radio
-
- Business
“Like a lot of young boys, I grew up in a farming and trucking environment, and as I stood on the stage a couple of years ago as our company accepted the 2021 Small Fleet Champion of the year award, it hit me that I had hit a pinnacle in my career. Because all I had ever wanted as a young boy was to get my own truck into Overdrive magazine.” --Silver Creek Transportation owner Jason Cowan
Yet Silver Creek Transportation owner and Overdrive 2021 Small Fleet Champ Jason Cowan’s story doesn’t end there, of course.
Flanked by images of two 1970s Overdrive covers on the Mid-America Trucking Show's East Hall stage March 22 this year, Cowan invoked a new appreciation for all that had come before, which he grabbed hold of that night in Nashville as he and his tight-knit Silver Creek office staff accepted the National Association of Small Trucking Companies-sponsored Small Fleet Champ award.
“What I began to learn that night was that wasn’t just the end,” he said. “That was the beginning.”
What followed was a rousing talk we're sharing in full here in today's edition of Overdrive Radio. It's guaranteed to make you think, part tale of his early-years fascination with all things trucks and trucking as a young boy, part homily on how to approach life and business to leave those around you, and the trucking business itself, better than you found them.
"I'm going to ask you, 'Who are you bringing along behind you?'', Cowan said to the assembled, "so that when they get to be in their career they can say, 'That person invested time in me.'"
Cowan shared pictures of two idols from his boyhood on the MATS stage. Owner-operator John Baker, who ran to "California and back" from Kentucky, "every week," he said. Likewise Donald Stone, another owner Cowan who gave his time to the young man.
Cowan probably no substantive introduction here. His Henderson, Kentucky, Silver Creek Transportation serves as a bulwark to many an aspiring small fleet owner and is a pillar of his community. Take a long listen to Cowan’s veritable sermon on the importance of relationships. With customers, sure.
But also, and most importantly, the biggest relationship you have -- the one with that person you see looking back at you in the mirror every morning.
Here's hoping it takes you off to a great weekend. For the rest of you this coming Monday, here’s hoping the solar eclipse traffic doesn’t waylay you on the road to deliver. As noted in the podcast, here's Overdrive’s News Editor Matt Cole’s report on the eclipse’s path from Texas to Maine: https://www.overdriveonline.com/life/article/15667515/total-solar-eclipse-safety-travel-advisories-in-the-path-more
More from Silver Creek owner Jason Cowan: https://www.overdriveonline.com/small-fleet-champ/article/15291067/a-vision-for-growth-jason-cowan-silver-creek-transportation
“Like a lot of young boys, I grew up in a farming and trucking environment, and as I stood on the stage a couple of years ago as our company accepted the 2021 Small Fleet Champion of the year award, it hit me that I had hit a pinnacle in my career. Because all I had ever wanted as a young boy was to get my own truck into Overdrive magazine.” --Silver Creek Transportation owner Jason Cowan
Yet Silver Creek Transportation owner and Overdrive 2021 Small Fleet Champ Jason Cowan’s story doesn’t end there, of course.
Flanked by images of two 1970s Overdrive covers on the Mid-America Trucking Show's East Hall stage March 22 this year, Cowan invoked a new appreciation for all that had come before, which he grabbed hold of that night in Nashville as he and his tight-knit Silver Creek office staff accepted the National Association of Small Trucking Companies-sponsored Small Fleet Champ award.
“What I began to learn that night was that wasn’t just the end,” he said. “That was the beginning.”
What followed was a rousing talk we're sharing in full here in today's edition of Overdrive Radio. It's guaranteed to make you think, part tale of his early-years fascination with all things trucks and trucking as a young boy, part homily on how to approach life and business to leave those around you, and the trucking business itself, better than you found them.
"I'm going to ask you, 'Who are you bringing along behind you?'', Cowan said to the assembled, "so that when they get to be in their career they can say, 'That person invested time in me.'"
Cowan shared pictures of two idols from his boyhood on the MATS stage. Owner-operator John Baker, who ran to "California and back" from Kentucky, "every week," he said. Likewise Donald Stone, another owner Cowan who gave his time to the young man.
Cowan probably no substantive introduction here. His Henderson, Kentucky, Silver Creek Transportation serves as a bulwark to many an aspiring small fleet owner and is a pillar of his community. Take a long listen to Cowan’s veritable sermon on the importance of relationships. With customers, sure.
But also, and most importantly, the biggest relationship you have -- the one with that person you see looking back at you in the mirror every morning.
Here's hoping it takes you off to a great weekend. For the rest of you this coming Monday, here’s hoping the solar eclipse traffic doesn’t waylay you on the road to deliver. As noted in the podcast, here's Overdrive’s News Editor Matt Cole’s report on the eclipse’s path from Texas to Maine: https://www.overdriveonline.com/life/article/15667515/total-solar-eclipse-safety-travel-advisories-in-the-path-more
More from Silver Creek owner Jason Cowan: https://www.overdriveonline.com/small-fleet-champ/article/15291067/a-vision-for-growth-jason-cowan-silver-creek-transportation
30 min