What's the first thing you need to ask yourself before starting a business? Where do founders go wrong with their business plans? Where does the customer journey really start?
Valentina Borbone is the CEO of Banter Group, a marketing agency that works with companies like McGrath Real Estate, to provide marketing solutions minus the fluff and bravado.
Valentina is a straight-shooter who wants founders to harness this critical information ahead of a venture.
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