So the easiest way is to start a blank piece of paper for me, I'm going to also suggest you go get a whole bunch of colored pencils, because that's fun, that gets the mind going.
Because when you're stuck, just go pick up another color, and another color and another color and write it down.
But don't forget to think about all the community in your business and that's you, your business, your partner, your kids, your parents, your customers, your suppliers, everybody, what are the goals?
What are the things you do for them?
What are the achievements, what are the feelings you want these people to feel?