44 min

How to write a blog post and attract new customers eCommerce Marketing Society with Lisa Byrne

    • Marketing

So you've heard about blogs, content marketing and how important it is. But what does content marketing actually mean? And how do you write a blog post that attracts new customers to your online store?

We are talking blog writing this week on the eCommerce Marketing Society Podcast. 

Your blog can play such a powerful role in your eCommerce sales funnel or customer journey. From helping you get found on Google to educating potential customers right through to growing your email list and of course... making sales!

But given all the hats an online store owner has to wear, it's not surprising that your blog quickly falls into the too-hard basket. 

This episode is going to break down how to write SEO-driven blog copy to help you grow your eCommerce business, organically. 

My guest today is the wonderful Katrina McKinnon. Katrina is the Founder of CopySmiths.com. A company that creates quality blog content specifically for e-commerce stores!

In this episode we cover:


Why having a blog on your online store is so important
How a well-written blog can attract AND convert new customers to your brand 
Creative SEO strategies for your blog 
How to research your blog topics
How to structure your blog content 
How many words a blog post should have 
How imagery and creativity are the keys to a compelling blog post 
Why content is King but creativity is QUEEN! 

And so much more! 

If you love this episode please drop into my DM's and let me know! Even better, leave me a 5-star rating and review on Apple iTunes here


This episode is brought to you by 'Cruise into Q4' your step-by-step marketing plan to have your most profitable and stress-free Q4 ever! This short, intensive course covers:


Rundown on the key eCommerce events in Q4 
How to review your previous campaigns to plan effectively 
How to plan your marketing from September to December
The different types of promotions to choose from and how to choose what's right for your business 
How to promote your offers organically for maximum profit 
What email marketing campaigns to send and when 
How to ensure your email flows are working as hard as possible 
Klaviyo tutorials
Campaign check-lists 
Live Q&A sessions with myself and Kris Daria, Klaviyo Expert
Private Facebook Group 
Bonus surprises! 

Add your name to the waitlist:

https://lisabyrnemarketing.ck.page/cruiseintoq4


 

Come hang out with me for marketing tips and business chat:

🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews

https://www.facebook.com/groups/ecommercemarketingsociety

 

📆 Download my FREE social media content plan for product-businesses 

https://www.lisabyrne.co/free-content-plan 

 
See omnystudio.com/listener for privacy information.

So you've heard about blogs, content marketing and how important it is. But what does content marketing actually mean? And how do you write a blog post that attracts new customers to your online store?

We are talking blog writing this week on the eCommerce Marketing Society Podcast. 

Your blog can play such a powerful role in your eCommerce sales funnel or customer journey. From helping you get found on Google to educating potential customers right through to growing your email list and of course... making sales!

But given all the hats an online store owner has to wear, it's not surprising that your blog quickly falls into the too-hard basket. 

This episode is going to break down how to write SEO-driven blog copy to help you grow your eCommerce business, organically. 

My guest today is the wonderful Katrina McKinnon. Katrina is the Founder of CopySmiths.com. A company that creates quality blog content specifically for e-commerce stores!

In this episode we cover:


Why having a blog on your online store is so important
How a well-written blog can attract AND convert new customers to your brand 
Creative SEO strategies for your blog 
How to research your blog topics
How to structure your blog content 
How many words a blog post should have 
How imagery and creativity are the keys to a compelling blog post 
Why content is King but creativity is QUEEN! 

And so much more! 

If you love this episode please drop into my DM's and let me know! Even better, leave me a 5-star rating and review on Apple iTunes here


This episode is brought to you by 'Cruise into Q4' your step-by-step marketing plan to have your most profitable and stress-free Q4 ever! This short, intensive course covers:


Rundown on the key eCommerce events in Q4 
How to review your previous campaigns to plan effectively 
How to plan your marketing from September to December
The different types of promotions to choose from and how to choose what's right for your business 
How to promote your offers organically for maximum profit 
What email marketing campaigns to send and when 
How to ensure your email flows are working as hard as possible 
Klaviyo tutorials
Campaign check-lists 
Live Q&A sessions with myself and Kris Daria, Klaviyo Expert
Private Facebook Group 
Bonus surprises! 

Add your name to the waitlist:

https://lisabyrnemarketing.ck.page/cruiseintoq4


 

Come hang out with me for marketing tips and business chat:

🎧 'eCommerce Marketing Society' - join my free Facebook group where I answer your marketing questions and live stream podcast interviews

https://www.facebook.com/groups/ecommercemarketingsociety

 

📆 Download my FREE social media content plan for product-businesses 

https://www.lisabyrne.co/free-content-plan 

 
See omnystudio.com/listener for privacy information.

44 min