How Was Your Year? with Anaita Sarkar - Hero Packaging Good Times Great Brands

Dive into the world of online entrepreneurship and sustainability with Anaita Sarkar, the force behind Hero Packaging. While previous episodes delve into the details of Anaita's various brands, this conversation sheds light on the unique challenges and triumphs she faced, balancing a business and family life with her partner and three kids.Anaita's journey is a testament to resilience and adaptability. Balancing the demands of running a business with a family dynamic means work is seamlessly integrated into their lives, making it enjoyable for the kids but flexible enough for family needs. She candidly shares the tough decisions they made, including downsizing and adjusting business operations due to cash flow issues. Anaita emphasises the critical importance of cutting back to essentials for brand survival, regardless of its success.Throughout the episode, Anaita reflects on the strength of personal branding and how it has been a lifeline during challenging periods in their businesses. The ability to find a tolerable way to provide value has not only strengthened the Hero Packaging brand but has also infused financial support into their other ventures. Join us for this insightful conversation as Anaita Sarkar shares her entrepreneurial journey, demonstrating the resilience needed to navigate the highs and lows of business.Find Hero Packaging on Instagram, and visit their websiteConnect with Behind the Brand on Instagram and TikTok
Hosted on Acast. See acast.com/privacy for more information.