39 min
3: Branding: Creating a recognizable brand to attract dream clients. With CASSANDRA CARUSO “Her Soulful Success” The Podcast
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- Entrepreneurship
In this episode, I am interviewing one of my business besties who has had over 14 years of graphic design experience. Cassandra, is a self taught graphic designer for over 14 years! She is currently a brand strategist, Squarespace website designer, and mom of 2 boys Mason + Leo! She's obsessed with all things pink which is reflected her branding and love Pinterest as a great visualization tool! She loves empowering female entrepreneurs to show up more confidently in their business by having a cohesive, dreamy brand that reflects their personality, the emotion behind their brand, and the type of clients they want to attract. Branding is so much more than just a logo design, it's bringing all of your components and strategies together to tell YOUR story!
Key Takeaways to Tune in For
3:00 - Meet Cassandra and her journey to brand strategist
6:00 - The importance of finding where your ideal client hangs out
8:00 - Why difficult clients can breed resentment and how to attract dream clients
16:00 - Logo tips
18:00- Working with Canva and templates
24:21 -Redefining failure and why it's important to start before you're ready
Resources From This Episode
Instagram https://www.instagram.com/hersoulfulsuccess/
Passion to Profit Facebook Group
https://www.facebook.com/groups/2535378680013186/?ref=share
Follow Cassandra
@wild_dreams_co on IG or www.facebook.com/wilddreamsdesign
In this episode, I am interviewing one of my business besties who has had over 14 years of graphic design experience. Cassandra, is a self taught graphic designer for over 14 years! She is currently a brand strategist, Squarespace website designer, and mom of 2 boys Mason + Leo! She's obsessed with all things pink which is reflected her branding and love Pinterest as a great visualization tool! She loves empowering female entrepreneurs to show up more confidently in their business by having a cohesive, dreamy brand that reflects their personality, the emotion behind their brand, and the type of clients they want to attract. Branding is so much more than just a logo design, it's bringing all of your components and strategies together to tell YOUR story!
Key Takeaways to Tune in For
3:00 - Meet Cassandra and her journey to brand strategist
6:00 - The importance of finding where your ideal client hangs out
8:00 - Why difficult clients can breed resentment and how to attract dream clients
16:00 - Logo tips
18:00- Working with Canva and templates
24:21 -Redefining failure and why it's important to start before you're ready
Resources From This Episode
Instagram https://www.instagram.com/hersoulfulsuccess/
Passion to Profit Facebook Group
https://www.facebook.com/groups/2535378680013186/?ref=share
Follow Cassandra
@wild_dreams_co on IG or www.facebook.com/wilddreamsdesign
39 min