5 episodes

Passionately inventive and relentlessly curious, VMLY&R strives to uncover the connection in all we do. On Human Centered, we explore how brands – both large and small – are creating meaningful customer experiences, and discuss how professionals like you can tap into industry best practices to create value and gain traction in transforming your business.

Human Centere‪d‬ VMLY&R

    • Marketing

Passionately inventive and relentlessly curious, VMLY&R strives to uncover the connection in all we do. On Human Centered, we explore how brands – both large and small – are creating meaningful customer experiences, and discuss how professionals like you can tap into industry best practices to create value and gain traction in transforming your business.

    Building a Framework for Inclusive Design & Experiences

    Building a Framework for Inclusive Design & Experiences

    On this episode of Human Centered, host Nick Brunker is joined by VMLY&R's Chief Integration Officer Myron King to dive deeper into how leaders can architect a framework for inclusive transformation and what are the building blocked needed to do it right. Plus, they chat about how leveraging advancing technology, such as artificial intelligence, augmented reality and virtual reality can help accelerate sea change within your organization.

    • 34 min
    Transformative CX Through Diversity & Inclusion

    Transformative CX Through Diversity & Inclusion

    On this episode of Human Centered, host Nick Brunker is joined by VMLY&R Executive Director, Experience Design Walter Geer, Associate Director, Experience Strategy Sarah Hodge, and Chief Integration Officer Myron King to discuss the importance of diversity and inclusion when chasing after truly transformative CX. The panel shares why it's critical for professionals across all levels of business to have shared accountability as they build teams and craft experiences. Plus, they explore how C-suite leaders can architect a framework to foster empathy and create the conditions within an organization that enable inclusive design to take hold.

    • 41 min
    Mapping For the Future With Empathy

    Mapping For the Future With Empathy

    On this episode of Human Centered, host Nick Brunker visits with WPP Client Leader for Boots Lead & European CXO for VMLY&R, Karen Boswell, about journey mapping for the future and the importance of practicing true human empathy. Plus, they talk about how CX leaders should approach the delicate balance between technology and privacy when building meaningful customer experiences. And they chat about how practitioners can approach journey mapping for the future in a rapidly changing environment post-pandemic.

    • 29 min
    Unmasking Commerce in The Experience Era

    Unmasking Commerce in The Experience Era

    On this episode of Human Centered, host Nick Brunker visits with Executive Vice President of VMLY&R Commerce, Jacquelyn Baker about the evolution of retail, how COVID-19 is impacting a busy, but very different holiday shopping season. Plus, she offers tips on how marketers can adapt their approach to winning the digital shelf amidst rapidly changing customer expectations.

    • 36 min
    The Evolution of CX & Importance of Human Centered Design

    The Evolution of CX & Importance of Human Centered Design

    On the inaugural episode of VMLY&R’s Human Centered podcast, host Nick Brunker visits with VMLY&R Global CEO Jon Cook and Global Chief Experience Officer Jeff Geheb. The group chats about the evolution of CX, navigating change during the COVID-19 pandemic, and the importance of building a human-centered culture to drive success.

    • 31 min

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