Always eager to help you take your property business to the ultimate level, David this week answers one of the most common questions thrown his way: “David, I’m New! How do I build my brand so that people come to me; so that they know who I am - where do I find investors?”
Finding investors seems like a tall ask at the beginning, when you don’t have a reputation to speak of. How do people with money know that they can trust you?
It’s all about building credibility, making connections, creating content and building a brand, and in this episode David tells you how to do it all!
Social Media - We are all marketeers and should constantly be marketing ourselves and our businesses, and social media is a cheap and effective way of doing it.
Facebook is David’s preferred way of marketing himself on social media. Get yourself an account and join as many property groups as you can. Learn about the culture, and learn about the people!
Engage with the groups you join. Let them know who you are and that you are there. Sometimes it’s as simple as making sure your profile picture is you as a person, and that you look like a nice person to engage with.
Creating content is a huge part of the process. If you think you haven’t got enough material or imagination, then think again. You have a journey, so use it! Tell people about you. Tell them about what you’re doing, and where you’ve come from.
Newsjacking - A reaction to news or current events. These make great social media content, and can get you noticed very quickly. Pick a current situation in property and tell the world what you think.
Property Network Events - These can be a great way to meet fellow landlords, and find out what their concerns are. You can use their input as fuel for your content. It’s a quick way to get a sense of what’s concerning people like you in today’s market.
Video is an incredible way to entice interaction with your audience. And once you get a feel for it, you can dive into the world of Facebook Live broadcasts. The most important thing to remember about Live broadcasting is to make sure you know what you’re going to say before you start doing it.
If you’re doing a Facebook Live, get started the moment it starts. The Live will be saved and shared later, so make sure it’s interesting from the beginning. And make sure you’re talking to the camera, and not the screen itself!
‘We're all good people, right?’
‘Fake it till you make it? No, no no! We don’t do that!’
’This is about you promoting you as a property professional’
‘Why should people be attracted to you?’
‘In this business, people buy people’
‘You’re getting real-time property advice from real property people’
‘You want people to see you face-to-face'
Property Sourcing Profits Podcast
Get Into Property - by David Siegler - https://www.amazon.co.uk/dp/1909846589/ref=sr_1_6?keywords=David+Siegler&qid=1570019066&s=gateway&sr=8-6
Podio - www.podio.com
Zapier - www.zapier.com
Answer - https://www.answer.co.uk/default.aspx
ABOUT THE HOST
David is a property expert with over 25 years’ experience and his own portfolio of 26 units. His current rent roll is in excess of £10k per month. He is also a partner in a Deal Sourcing and Packaging business in the North West of England and has sourced over 250 properties for investors since 2004.
In recent years he has, by necessity, had to develop an expertise in LHA strategies. This area is increasingly becoming a niche for him, and he enjoys empowering other landlords by sharing the knowledge he has gained.
The ultimate purpose when sourcing properties in this sector for investors