11 episodes

In a world of self-labeled experts, contradicting advice, and ever-changing algorithms - How do you know what it *really* takes to stand out as the go-to expert in your niche.

This is In Close Company. The podcast that answers that question.

Hosted by Lillian Gordon - Six-Figure Web designer & Educator - On a mission to cut through the BS and give you the actionable advice you need to become the first choice for your dream clients.

Learn how to position yourself as the authority in your space, and use your influence to make money and impact.

In Close Compan‪y‬ Lillian Gordon

    • Design
    • 5.0 • 2 Ratings

In a world of self-labeled experts, contradicting advice, and ever-changing algorithms - How do you know what it *really* takes to stand out as the go-to expert in your niche.

This is In Close Company. The podcast that answers that question.

Hosted by Lillian Gordon - Six-Figure Web designer & Educator - On a mission to cut through the BS and give you the actionable advice you need to become the first choice for your dream clients.

Learn how to position yourself as the authority in your space, and use your influence to make money and impact.

    How to Build An Email List Full of People Who Want to Invest In Your High Ticket Offerings

    How to Build An Email List Full of People Who Want to Invest In Your High Ticket Offerings

    Welcome back to the podcast, babe. Today, we are going to be talking about how to build an email list full of people who want to pay for your high-ticket offerings. 
     
    I don’t know about you, but building an email list from a freebie is kind of tricky! Especially when you’re trying to convert those list members into a high-ticket offering. 
     
    In this episode, we’re going to be talking about what to do to build an email list full of ideal clients who are ready to work with you, ready to pay for your services and don’t need to be convinced of your value - because honey, a freebie is just not the way!
     
    Let’s Connect!
    Website: https://lillianandcompany.com
    IG: https://www.instagram.com/lillianandcompany

    • 14 min
    How to Plan an Effortless Launch

    How to Plan an Effortless Launch

    Today, we’re chatting about one of my favourite topics - making sales while you sleep. Specifically, today we’ll be talking about how to make effortless sales by planning a fun, easy launch with abundant and magnetic vibes. 
     
    I’ll take you through my favourite mindset changes and my top practical tips that are going to help you plan your launch, create beautiful magnetic content, attract ideal clients with ease and do it all from a place of integrity, enjoyment and fun. 
     
    Speaking of launches, I’m so excited to tell you that my mega template Designed to Sell has launched! If you’re ready to make sales while you sleep, have a website that positions you as the go-to expert and obvious choice for your ideal clients, then head to this link and check it out - http://lillianandcompany.com/designed-to-sell
     
    Let’s Connect!
    Website: https://lillianandcompany.com
    IG: https://www.instagram.com/lillianandcompany

    • 29 min
    Must-Have Sections For A Profitable Website

    Must-Have Sections For A Profitable Website

    Today, we’re talking about building a website that makes you sales while you sleep. And honestly, who wouldn't want that?
     
    I’m going to be telling you the must-have sections that you need on your website to turn it into a client-converting machine that does the work for you.
     
    I’m going to be baring all and taking you behind the scenes of what I do on my client’s websites so that they make sales while they sleep and while they go about their lives and so that they can get out of those awkward sales conversations in the DMs. 
     
    Let’s Connect!
    Website: https://lillianandcompany.com
    IG: https://www.instagram.com/lillianandcompany
    FB: https://www.facebook.com/coachforgoalgetters

    • 22 min
    Should I Show My Prices On My Website?

    Should I Show My Prices On My Website?

    In today’s episode, we’re talking about a controversial topic in marketing - whether you should show your prices on your website. 
     
    There’s so much conflicting information out there about what to do, and today we’re going to cut right through that and talk about how you can work out what’s right for your business. Our businesses are all different - there’s no one-size-fits-all approach! 
     
    Today, we’ll be talking about why gurus often tell you to hide your prices versus the benefits of showing them. I’ll take you through how your mindset links to your strategy as well as the 5 different options you can use if you’re ready to show your prices on your website. 
     
    Make sure you’re making an empowered choice for your business, and let’s dive in to learn all about whether you should show your prices on your website.
     
    Let’s Connect!
    Website: https://lillianandcompany.com
    IG: https://www.instagram.com/lillianandcompany
    FB: https://www.facebook.com/coachforgoalgetters

    • 24 min
    Business & Design Q&A with Lill

    Business & Design Q&A with Lill

    This week, I took to Instagram stories and asked all of you to ask me your burning questions - we’re talking business design, web design, and branding - you name it. You’ve got questions babe, and I’ve got answers.
     
    Join me as we dive into my journey in design, my thoughts and experience with design school, how to get your dream clients to sign up to your offers, and how jaw-dropping visuals can make people stop in their tracks when they see your brand.
     
    There’s something for everyone in today’s business and design Q&A, so get out your headphones and let’s get into it!
     
    Let’s Connect!
    Website: https://lillianandcompany.com
    IG: https://www.instagram.com/lillianandcompany
    FB: https://www.facebook.com/coachforgoalgetters

    • 19 min
    Planning a Photoshoot That Attracts Dream Clients

    Planning a Photoshoot That Attracts Dream Clients

    It’s time to whip out your cameras because this week we’re talking all about how to plan a brand photoshoot in a way that’s not only fun but is also going to attract your dream client and showcase you as the go-to expert that you are.
     
    Before I started my web design business I worked in fashion styling, so I have so many hot tips to give you to help your dream photoshoot come to life - from planning, storytelling, gathering your inspiration and styling, right through to the big day itself.
     
    Get your Pinterest board ready because you’re going to be hit with some serious inspo!
     
    Let’s Connect!
    Website: https://lillianandcompany.com
    IG: https://www.instagram.com/lillianandcompany
    FB: https://www.facebook.com/coachforgoalgetters
    Book Recommendation: https://buildingastorybrand.com

    • 27 min

Customer Reviews

5.0 out of 5
2 Ratings

2 Ratings

with hannah murphy ,

Lillian is the real deal

I love Lillian’s approach to business and all the ways she helps entrepreneurs. This podcast is amazing. Lillian is such an incredible host which makes for interviews, she is smart and she keeps it real.

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