7 episodes

Founders of Social Lab Blake and Dan talk all things marketing and content creation. With their vast knowledge of current digital marketing trends and strategies they aim to provide as much value as they can to help other business' grow online.

In The Lab with Social Lab Daniel Wilmott

    • Marketing
    • 5.0 • 6 Ratings

Founders of Social Lab Blake and Dan talk all things marketing and content creation. With their vast knowledge of current digital marketing trends and strategies they aim to provide as much value as they can to help other business' grow online.

    Fabio Alfieri - Head of Customer Experience & Communications at HiSmile

    Fabio Alfieri - Head of Customer Experience & Communications at HiSmile

    This week's podcast is with Fabio Alfieri. Fabio is the Head of Customer Experience (CX) and Communications at HiSmile.

    HiSmile is an absolute juggernaut when it comes to advertising on social media, so what better way to find out how it all works than with the Head of Communications.

    Fabio lets us know his backstory, working in his parents business and leaving uni to pursue an opportunity.

    Plenty of good content in here, we hope you enjoy.

    Cheers - Dan & Blake

    • 42 min
    Kasey Pereira - Starting a Business at 17, Marketing Strategies, Starting in Real Estate

    Kasey Pereira - Starting a Business at 17, Marketing Strategies, Starting in Real Estate

    This week we chat with our good friend Kasey Pereira.

    Kasey has a great story and tons of experience in both traditional and new styles of marketing from dropping out of Year 12 to start his own personal training business, before transferring to the real estate industry.

    He gives great insight into the strategies he used to grow this business quickly - using the skills he learned to launch his real estate career.

    Hope you guys get something out of it,

    Cheers - Dan & Blake

    • 27 min
    Elijah Arnold - Backstory, Under Promise/Over Deliver, Styles of Marketing

    Elijah Arnold - Backstory, Under Promise/Over Deliver, Styles of Marketing

    Elijah tells us a little bit about where he grew up and his role within our business.

    We talk about a saying we followed from early on that steered us in the right direction, "Under-Promise and Over-Deliver" that allowed us to generate great relationships with our first clients.

    We also talk about the different styles of marketing we've seen in our local area referring back to hard-selling businesses vs soft-selling.

    Cheers - Dan & Blake

    • 28 min
    Matt Hansford - Music Production, Distribution and Marketing, Local Music, Hot Coffee, Chutney Band

    Matt Hansford - Music Production, Distribution and Marketing, Local Music, Hot Coffee, Chutney Band

    Great insight sitting down with Matt from Chutney Band and Hot Coffee going over the ins and outs of the local music scene.

    An interesting chat into the distribution and marketing side of music in the current day and how it has evolved over time.

    Also covering how important having a decent marketing strategy and plan can be for any business.

    Cheers,

    Dan & Blake

    • 37 min
    Nathan Howard - Redbull, Nike & Event Crew Marketing

    Nathan Howard - Redbull, Nike & Event Crew Marketing

    Great to have a chat with our good friend Nathan about his time marketing and running sales for Redbull, Nike, and his current job at Event Crew.

    Good insight into how large companies run their lower-level sales and marketing programs. 

    Got to have a good laugh as well which should make for a good listen.

    Send us your thoughts or leave a review if you like it 

    Cheers.

    • 36 min
    Point of Difference, Starting Out, Uni vs Self Taught, Gear Importance - Q&A

    Point of Difference, Starting Out, Uni vs Self Taught, Gear Importance - Q&A

    This week we discuss topics from our Instagram Q&A questions:
    - Where we think our point of difference comes from
    - Starting out and how we navigate tougher times
    - University vs self taught
    - Importance of gear

    Some quick answers on a few key topics we thought were worth discussing
     
    Send us a message on Instagram with your thoughts on what we had to say, we'd love to hear it!

    • 17 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

Shiloh😊 ,

👍

Awesome! Can’t wait to see what’s ahead

Future Dietitian ,

Amazing!

Great podcast boys! Excited to hear more 🙌

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