Join our chats with the boldest, brightest and best both from the industry side and the creator side, to get insider knowledge on what’s happening now in influencer marketing in Australia and beyond.
Scott Guthrie the UK Influencer Marketing Guru
In this episode Patrick Whitnall, AiMCO Deputy Chair and one of the industry’s leading social media marketers, chatted with Scott Guthrie, UK influencer marketing advisor and host of The Influencer Marketing Lab podcast. This chat covers a lot of territory - growth of the influencer marketing industry, social commerce and influencers as retailers and how the UK Government regulators are investigating and have started warning influencers on disclosing paid endorsements.
Dom Smales on Life after Gleam Futures
Patrick Whitnall, AiMCO Deputy Chair, chats with the UK based influencer marketing pioneer and talent manager Dominic Smales, Founder and former CEO of the global digital talent management firm Gleam Futures. Smales pioneered digital-first talent and was a key architect of the careers and brand development of several of YouTube‘s earliest stars. He tells us his thoughts on what’s next and how he’s launched a new venture, the Glo Project, supporting and developing subscription platform creators.
Unravelling Digital Platforms Inquiry and Data Privacy
There have been many benefits to society from the global online search behemoth Google and the Facebook social media platforms, but there's also dark side – everything from consumer data privacy issues, fake news and political interference, to advertising market dominance issues.
The Australian Competition and Consumer Commission (ACCC) investigated these issues in the Digital Platforms Enquiry and have delivered a range of recommendations since 2019. The far-reaching effects will impact publishing, marketing, the advertising industry as well as influencers and creators. In this podcast Stephen von Muenster, a lawyer who is a founding member of AiMCO specialising in media and marketing, helps unravel some of the details.