54 episodes

Weekly conversations with marketers, innovators and digital leaders as they detail their specific recipes for marketing success.

Interactive Minds Founder and experienced marketer Louisa Dahl hosts interviews with marketing leaders on topics such as:
- the latest digital marketing tactics delivering results
- digital transformation projects
- content marketing campaigns
- social media marketing
- improving conversion, optimisation and ROI
- the latest digital marketing trends and opportunities

Show notes and more at www.interactiveminds.com/podcast

Interactive Minds digital marketing podcast Louisa Dahl

    • Business
    • 5.0 • 17 Ratings

Weekly conversations with marketers, innovators and digital leaders as they detail their specific recipes for marketing success.

Interactive Minds Founder and experienced marketer Louisa Dahl hosts interviews with marketing leaders on topics such as:
- the latest digital marketing tactics delivering results
- digital transformation projects
- content marketing campaigns
- social media marketing
- improving conversion, optimisation and ROI
- the latest digital marketing trends and opportunities

Show notes and more at www.interactiveminds.com/podcast

    53. Life After Big Agencies with Rob Hudson

    53. Life After Big Agencies with Rob Hudson

    In today’s digital marketing podcast, Louisa interviews Rob Hudson, a digital guru with experience across strategy, advertising, marketing and innovation to hear how he made the change from leading large advertising agencies to starting his own marketing consultancy.
    Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
    If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
    In this episode Rob and Louisa discuss how Rob made the change and his learnings along the way.
    Here are three things you’re going to learn:
    How Rob made the move and where clients come from The concept of payment based on outcomes Rob’s advice for new consultants Louisa’s recommended action item from today’s show is to connect with Rob Hudson on LinkedIn, he’s a good guy to know!
     
    Links from this episode:
    Rob Hudson: LinkedIn
    Spout Logic
    Louisa Dahl: LinkedIn 
    Interactive Minds Website 
    Join Interactive Minds’ Facebook Group  
    Access our free training on ROI.

    • 33 min
    52. Starting a micro agency on the side with Adelaide Durandet

    52. Starting a micro agency on the side with Adelaide Durandet

    In today’s digital marketing podcast, Louisa interviews Adelaide Durandet, an experienced digital marketer about starting her new consulting micro agency Lumens Digital.
    Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
    If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
    In this episode Adelaide and Louisa discussed how Adelaide got started and her advice for other marketers wanting to do something similar
    Here are three things you’re going to learn:
    How Adelaide gets clients using social media Insights into the competitive landscape (and they aren’t the usual suspects) Some tips on marketing yourself Louisa’s recommended action item from today’s show is to check your LinkedIn presence and see how you’re coming across.
    If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma!
    Links from this episode:
    Adelaide Durandet
    Lumens Digital Website
    Louisa Dahl: LinkedIn
    Interactive Minds Website 
    Join Interactive Minds’ Facebook Group  
    Access our free training on ROI.
     

    • 31 min
    51. Digital Careers, Roles and Recruitment Q&A Session

    51. Digital Careers, Roles and Recruitment Q&A Session

    In today’s digital marketing podcast, you get to hear the recording from Q&A Panel session that Interactive Minds held for our Members in July 2020.  Normally these sessions are exclusively available for our Members however in this session we spoke about digital roles and what we’re seeing in the recruitment market post COVID-19 and we wanted to share this with you.  In the session you’ll hear from recruitment expert Ciaran O’Donnell and Interactive Minds founder, Louisa Dahl.
    Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
    If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
    In this episode you’ll get tips on how to manage your career and recruitment in these challenging times.
    Here are three things you’re going to learn:
    The roles in demand right now Why you need to do the job before you get it Advice for hiring your next team member Louisa’s recommended action item from today’s show is to is to make sure you are marketing yourself, for now and for the future!


    Links from this episode:
    Louisa Dahl: LinkedIn
    Interactive Minds Website 
    Join Interactive Minds’ Facebook Group  
    Ciaran O’Donnell: LinkedIn
    Just Digital People
     

    • 36 min
    50. Learnings from 50 Podcast Episodes

    50. Learnings from 50 Podcast Episodes

    Welcome to the 50th Episode of The Interactive Minds Podcast! In this episode we bring you a special solo episode where Louisa shares her tips after recording 50 podcast episodes. Listen up and you’ll hear why the podcast was started in the first place, how the strategy has evolved and some practical efficiencies that work best for us.
    Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
    If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
    In this episode you’ll hear Louisa expand on these 10 key learnings:
    Having an interview structure helps you to be consistent and faster Line up guests well in advance Minimum prep is better for everyone. It’s easier to do things while they the interview is fresh Work out how the podcast can REALLY benefit the business. Don’t expect to get loads of traffic from your existing audience. Don’t expect your guests to promote it for you Don’t pay big bucks for producing. Podcast hosts are a search engine like everything else. Don’t lose momentum. Louisa’s recommended action item from today’s show is to review something you’ve recently worked on and think about what you’ve learnt. It’s therapeutic!
    Links from this episode:
    Louisa Dahl: LinkedIn
    Interactive Minds Website 
    Join Interactive Minds’ Facebook Group  

    • 11 min
    49. Lead magnets, challenges and landing pages with The Merrymaker Sisters

    49. Lead magnets, challenges and landing pages with The Merrymaker Sisters

    In today’s digital marketing podcast, you get to hear the recording from a live session that Interactive Minds ran in March 2020, which we adapted from an in-person event to an online event due to COVID-19 about 2 days prior to the event! In this Q&A session Louisa interviewed The Merrymaker Sisters, otherwise known as Emma and Carla Papas who run Merrybody.
    Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
    If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
    In this podcast you’ll see how The Merrymaker sisters generate leads across their business.
    Here are three things you’re going to learn:
    How to use lead magnets and landing pages How to run a challenge within your membership Insights into successful content marketing and community building Louisa’s recommended action item from today’s show is to look at your landing pages and lead magnet with fresh eyes and check that they lead effectively to the next step for your audience.


    Links from this episode:
    Emma Papas on LinkedIn
    Carla Papas on LinkedIn
    The Merrymaker Sisters
    PDF of slides discussed
    Louisa Dahl: LinkedIn
    Interactive Minds Website 
    Join Interactive Minds’ Facebook Group  

    • 31 min
    48. OTM Live Q&A Session with Amy Ward

    48. OTM Live Q&A Session with Amy Ward

    In today’s digital marketing podcast, Louisa shares with you a panel Q&A Session she recently participated in. The Q&A session was run with Brisbane marketing agency OTM who ran these sessions weekly as an outreach and virtual helpline session during the first few months of COVID-19.
    Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
    If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
    In this podcast you'll hear how markers step up stand out as a marketer in their careers and professions, how they can react to the current situations and where to focus.
    Here are three things you’re going to learn:
    How businesses and marketers are making a pivot in these times The digital hustle that some businesses are going through and why How marketers can simplify your messaging Louisa’s recommended action item from today’s show is to look at how you’re performing in your role right now, and make sure you’re demonstrating your value.
    If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma!
    Links from this episode:
    OTM
    Amy Ward on LinkedIn
    Lyn Hawkins on LinkedIn
    Louisa Dahl: LinkedIn
    Interactive Minds Website 
    Join Interactive Minds’ Facebook Group  

    • 56 min

Customer Reviews

5.0 out of 5
17 Ratings

17 Ratings

sarahleaman ,

Must listen for marketers

I love these podcasts - they are full of insights and tips I can actually use!

Max9191910 ,

Awesome!!!!

Really fantastic insights. A must-listen for marketers!

Karty12345 ,

Louisa knows her stuff!

I’ve only listened to 2 episodes and I’ve already learnt so much!

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