44 episodes

Weekly conversations with marketers, innovators and digital leaders as they detail their specific recipes for marketing success.

Interactive Minds Founder and experienced marketer Louisa Dahl hosts interviews with marketing leaders on topics such as:
- the latest digital marketing tactics delivering results
- digital transformation projects
- content marketing campaigns
- social media marketing
- improving conversion, optimisation and ROI
- the latest digital marketing trends and opportunities

Show notes and more at www.interactiveminds.com/podcast

Interactive Minds digital marketing podcast Louisa Dahl

    • Marketing
    • 5.0, 14 Ratings

Weekly conversations with marketers, innovators and digital leaders as they detail their specific recipes for marketing success.

Interactive Minds Founder and experienced marketer Louisa Dahl hosts interviews with marketing leaders on topics such as:
- the latest digital marketing tactics delivering results
- digital transformation projects
- content marketing campaigns
- social media marketing
- improving conversion, optimisation and ROI
- the latest digital marketing trends and opportunities

Show notes and more at www.interactiveminds.com/podcast

    43. How Spicers Retreats have pivoted creatively during the global pandemic

    43. How Spicers Retreats have pivoted creatively during the global pandemic

    In today’s digital marketing podcast, Louisa interviews Sue Johnson who is the Marketing Director from Spicers Retreats on how they have adapted their travel business and their marketing during a global pandemic.
    Welcome to Interactive Minds the online marketing podcast, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
    If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
    In this episode, Louisa and Sue discuss how Spicers Retreats have had to pivot, the changes made and what they are thinking about for the recovery or ‘road out’ following the COVID crisis.
    Here are three things you’re going to learn:
    How Spicers Retreats have had to pivot the business using creativity due to COVID-19 How their communications have had to evolve How a brand diagnostic project helped them to better understand their customer Other topics discussed include:
    How Sue undertook a brand perception survey and the process used. The ways in which Spicers Retreats have evolved their offering in recent weeks due to travel restrictions and COVID impacts. Why the best marketers are never finished learning How they measure results and the metrics they watch. Why it’s not about strategy right now, rather you need to be responsive and flexible Louisa’s recommended action item from this podcast episode is to consider when you last spoke to a customer and get on the phone to speak to your customers again now!
    If you liked this episode, please leave us a review on iTunes. We’ll repay you with loads of good karma!
    Links from this episode:
    Sue Johnson on LinkedIn
    Mark Ritson mini MBA
    Mumbrella podcast
    Download this show podcast
    The Marketing Show
    Marketing School
    Louisa Dahl: LinkedIn
    Interactive Minds Website 
    Join Interactive Minds’ Facebook Group  
    Access our free training on ROI.

    • 26 min
    42. How to use blogging for SEO

    42. How to use blogging for SEO

    Find out how you can use blogging as a tool in your digital marketing activity to improve your search engine optimisation.

    • 28 min
    41. Digital performance and capability

    41. Digital performance and capability

    In today’s digital marketing podcast, Louisa interviews Michael Weeding on how marketers can create a sustainable performance culture.
    Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
    If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
    In this episode, Louisa and Michael discuss a framework he has developed across his extensive digital transformation experience. They discuss digital capability, digital performance, the gaps and the opportunities as well as measures of success.
    Here are three things you’re going to learn:
    The 3 performance factors in building digital capabilities The most common gaps in digital capability that Michael sees The conversations you need to be having around the role of digital in the organisation If you liked this episode, please leave us a review on iTunes.
    Links from this episode:
    Michael Weeding on LinkedIn
    Louisa Dahl: LinkedIn 
    Interactive Minds Website 
    Join Interactive Minds’ Facebook Group  
    Access our free training on ROI.

    • 46 min
    40. Learnings from a failed content project

    40. Learnings from a failed content project

    In today’s digital marketing podcast, Louisa interviews Amanda King, SEO Specialist at Optus.
    Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe. If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
    In this episode, Louisa and Amanda talk about a topic not discussed enough – how a content project can get off track and what you can do to pivot. In this conversation Amanda shares her SEO tips and tools, explains the flywheel effect and talks about how much content for she believes is needed for QDF (Query Deserves Freshness). Here are three things you’re going to learn:
    How a content project can be waylaid by approvals and what you can do to pivot The flywheel effect that you should leverage in content publishing The recent changes to SEO and content that might change how you write If you liked this episode, please leave us a review on iTunes.
    Links from this episode:
    Amanda King on LinkedIn
    Optus
    Answer The Public Google Trends

    Amanda’s top people to follow:
    Bill Slawski AJ Kohn Simo Ahava (analytics)
    Portent / Ian Lurie
    More about entities and natural language processing:
    NLP API
    Knowledge graph & entitles from SEM Rush and Search Engine Journal

    Louisa Dahl: LinkedIn 
    Interactive Minds Website
    Join Interactive Minds’ Facebook Group

    Check out our free training on Marketing ROI.

    • 29 min
    39. A marketing methodology to thrive in a global pandemic

    39. A marketing methodology to thrive in a global pandemic

    In today’s digital marketing podcast, Louisa interviews Ray Blakney, CEO and Co-Founder of Live Lingua
    Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.
    If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
    In this episode, Louisa finds out how Ray runs his three businesses Live Lingua, Infinite Upcycle and Twiducate.com from Mexico and what he’s discovered in over 20 years in business. They also discuss some of Ray's favourite SEO tools, how to use content to your advantage and how Live Lingua was created around the time of Mexican Swine Flu and what that's meant for the business now. Plus, hear about Ray's new, soon-to-launch business in the podcasting space.
    Here are three things you’re going to learn:
    1. The 5 pillar content amplification methodology that Ray uses
    2. Why his business was poised to thrive during a global pandemic
    3. The favourite tools Ray recommends for keyword and competitive research
    If you liked this episode, please leave us a review on iTunes.
    The 5 Pillar Content Amplification Methodology that Ray explained included these steps:
    Research keywords and competitive backlinks Content Creation Amplification Backlink Generation Evaluate Content Links from this episode:
    Ray Blakney on LinkedIn 
    Live Lingua 
    Infinite Upcycle 
    Twiducate 
    Louisa Dahl: LinkedIn 
    Interactive Minds Website 
    Join Interactive Minds’ Facebook Group  
    Tools Mentioned:
    Google Keywords Planner (free version) 
    Keywords Everywhere 
    Ahrefs 
    Scrape Box 

    • 39 min
    38. How to manage social media in a crisis

    38. How to manage social media in a crisis

    In today’s digital marketing podcast, Louisa interviews Flo Le Mens, Social Media Coordinator at QUT about a range of social media marketing elements.
    Welcome to Interactive Minds, where each week digital marketing and business professional Louisa Dahl, shares with you the tangible takeaways and recipes for marketing success. Louisa is joined by a host of passionate marketers, innovators and digital leaders from across the globe.  
    If you want easily digestible marketing tips from the industry’s top leaders, this is the podcast for you.
    In this episode, Louisa finds out how Flo approaches social media, what has changed in social media during COVID-19 and his thoughts on community management.  They also discuss what social media activity is working best, where the opportunity is for generation Z and Flo’s favourite social media tools.
    Here are three things you’re going to learn:
    How to adapt your social media in a time of crisis Managing your mental health when you’re always on social media The platforms he’s seeing Gen Z most engage with If you liked this episode, we’d be grateful for a review on iTunes.
    Links from this episode:
    Flo LinkedIn
    QUT
    We are social Tune up Tuesday
    Social Media Examiner
    Louisa Dahl: LinkedIn 
    Interactive Minds Website 
    Join Interactive Minds’ Facebook Group  

    • 33 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

Max9191910 ,

Awesome!!!!

Really fantastic insights. A must-listen for marketers!

Karty12345 ,

Louisa knows her stuff!

I’ve only listened to 2 episodes and I’ve already learnt so much!

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