123 episodes

The Intuitive Customer, hosted by Colin Shaw, a world thought leader on business growth and Prof. Ryan Hamilton, Emory University, USA. We discuss how you can improve your Customer Experience and gain growth by understanding your Customers behavior.

Brought to you by Beyond Philosophy through our consultancy, training and market research.

Visit BeyondPhilosophy.com

The Intuitive Customer - Creating business growth through improving your Customer Experience Beyond Philosophy LLC

    • Marketing

The Intuitive Customer, hosted by Colin Shaw, a world thought leader on business growth and Prof. Ryan Hamilton, Emory University, USA. We discuss how you can improve your Customer Experience and gain growth by understanding your Customers behavior.

Brought to you by Beyond Philosophy through our consultancy, training and market research.

Visit BeyondPhilosophy.com

    A Glimpse To The New Trends In Humanizing Technology

    A Glimpse To The New Trends In Humanizing Technology

    Conversational Commerce is a concept conceived by Chris Messina, inventor of the hashtag, in 2016. It describes the many ways to interact with customers in the marketplace.

    This episode of The Intuitive Customer is the first of a two-part interview with Messina about Conversational Commerce and how it benefits your customer relationships. Interacting on social media can build relationships through personal responses from your brand to individuals is a vital part of your future customer-driven growth.

    • 24 min
    Secrets Revealed: This is How You Get Growth!

    Secrets Revealed: This is How You Get Growth!

    Everybody in business wants growth, but not everybody knows how to define the growth they want. The result can be many different efforts in a lot of directions that end up going nowhere. A focused effort in a specified direction is the best way to get the customer-driven growth you want.

    But how do you know what the focus should be? How specific should you be? And what is customer-driven growth anyway? We answer all these questions and more in this episode of The Intuitive Customer.

    • 28 min
    Discover This Powerful Marketing Technique to Gain Growth

    Discover This Powerful Marketing Technique to Gain Growth

    The way you present information to your customers influences how they perceive it. Moreover, your presentation can take advantage of the data in ways that, thinking rationally, shouldn’t matter, but will, thinking irrationally, matter a lot. This episode of The Intuitive Customer discusses the psychological phenomenon of Framing Effects and how they affect customer behavior. Also, we discuss how Framing Effects create spin in ways that are effective to your bottom line by inspiring customer-driven growth.

    • 25 min
    The Secret of Pricing

    The Secret of Pricing

    If I offered you $100 today or $100 in a week, which option would you choose? You want $100 now. So, what would it take for you to choose option two?

    The answer you give is an example of Hyperbolic Discounting, the concept we discussed in this episode of The Intuitive Customer. We undervalue the benefit of things we have to wait for and overvalue the cost of waiting for things we want now, and it affects our customer behavior. Learn how you can put this concept to work for your customer-driven growth.

    • 26 min
    Avoid this massive mistake being made with AI

    Avoid this massive mistake being made with AI

    Customers are loyal to businesses they remember delivered the right amount of value in exchange for their money. This relationship between memory and Customer Experience is the foundation of customer loyalty.

    This episode of The Intuitive Customer explores how this relationship is enhanced by introducing artificial intelligence (AI) into Customer Experience Strategy. We will also explore how AI provides a personalized experience that inspires customer behavior that drives value for your organization.

    • 27 min
    1 in 4 Will Lose Their Job in 2020

    1 in 4 Will Lose Their Job in 2020

    Forrester, a global research and advisory firm, predicted that one in four Customer Experience professionals will get sacked in 2020. It’s a grim prediction, but not one that surprises me. Customer Experience is a crucial part of organizational success, but if you can’t prove it, then it will not matter.
    In this episode of The Intuitive Customer, we discuss Forrester’s prediction. We also explore what it takes to be one of the 75 percent of Customer Experience professionals that keep their jobs this

    • 28 min

Customer Reviews

Emmanix99 ,

Fascinating topics!

A really insightful blend of behavioural economics and customer experience. I love the application of such interesting theories to real life examples. One of my favourite podcasts!

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