119 episodes

The Intuitive Customer, hosted by Colin Shaw, a world thought leader on Customer Experience & Marketing and Prof. Ryan Hamilton, Emory University, USA. We discuss how you can improve your Customer Loyalty and get a return on your investment (ROI) by embracing behavioral economics.

Brought to you by Beyond Philosophy. We have a proven track recording in driving value $$$ through our consultancy, training and market research.

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The Intuitive Customer - Creating ROI by improving your Marketing & Customer Experience Beyond Philosophy

    • Marketing

The Intuitive Customer, hosted by Colin Shaw, a world thought leader on Customer Experience & Marketing and Prof. Ryan Hamilton, Emory University, USA. We discuss how you can improve your Customer Loyalty and get a return on your investment (ROI) by embracing behavioral economics.

Brought to you by Beyond Philosophy. We have a proven track recording in driving value $$$ through our consultancy, training and market research.

Visit BeyondPhilosophy.com

    Avoid this massive mistake being made with AI

    Avoid this massive mistake being made with AI

    Customers are loyal to businesses they remember delivered the right amount of value in exchange for their money. This relationship between memory and Customer Experience is the foundation of customer loyalty.

    This episode of The Intuitive Customer explores how this relationship is enhanced by introducing artificial intelligence (AI) into Customer Experience Strategy. We will also explore how AI provides a personalized experience that inspires customer behavior that drives value for your organization.

    • 27 min
    1 in 4 Will Lose Their Job in 2020

    1 in 4 Will Lose Their Job in 2020

    Forrester, a global research and advisory firm, predicted that one in four Customer Experience professionals will get sacked in 2020. It’s a grim prediction, but not one that surprises me. Customer Experience is a crucial part of organizational success, but if you can’t prove it, then it will not matter.
    In this episode of The Intuitive Customer, we discuss Forrester’s prediction. We also explore what it takes to be one of the 75 percent of Customer Experience professionals that keep their jobs this

    • 28 min
    How to Get Customers to Yes

    How to Get Customers to Yes

    When you want people to do something, you sometimes have to help them get over their preconceived notions about what they are and are not willing to do. One way to accomplish this task is to provide a natural entry point.
    This episode of the Intuitive Customer explores this concept called Escalation of Commitment and how it helps get your customers to yes. By making it easy for them to say yes to you now, it establishes a relationship that allows you to move them forward to say yes to something else later.

    • 27 min
    How to Ensure You Make Good Decisions

    How to Ensure You Make Good Decisions

    Confirmation Bias describes how if we believe something to be true, we seek out evidence supporting our belief and ignore what refutes it. It affects how we make decisions. It can be difficult to overcome Confirmation Bias, but you should to make good decisions for your Customer Experience.

    This episode of The Intuitive Customer defines and explores the concept of Confirmation Bias in more detail, as well as how you can overcome it to make the best possible decisions for yourself and your customers.

    • 25 min
    Our Most Important Learning in 2019

    Our Most Important Learning in 2019

    This time of year is often an excellent time for reflection. As we look back on 2019, we discussed many fascinating topics that affect your Customer Experience strategy. However, a few of the lessons we learned this year about customers and what fosters customer loyalty stand out from the rest.

    In this episode of The Intuitive Customer, we share our favorite concepts we have learned this year about customer behavior and Customer Experience. Also, we share a bonus lesson that we picked up along the way.

    • 21 min
    What is Important in 2020?

    What is Important in 2020?

    The late, great New York Yankees coach Yogi Berra said, “Predictions are hard, especially about the future.” I agree predictions are difficult. But, when you base your predictions on research and experience, you often have the right tools to make a pretty good guess about what is going to happen next.
    Using a combination of research we undertook for Beyond Philosophy and trends in the industry, this episode of The Intuitive Customer discuss my five predictions about Customer Experience in the coming ye

    • 22 min

Customer Reviews

Emmanix99 ,

Fascinating topics!

A really insightful blend of behavioural economics and customer experience. I love the application of such interesting theories to real life examples. One of my favourite podcasts!

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