26 episodes

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.

Each episode Paul Bainsfair, our Director General, speaks to luminaries from across the industry on their careers and the development of the advertising and communications business.

IPA AdTalk Podcast Institute of Practitioners in Advertising (IPA)

    • Business
    • 5.0 • 4 Ratings

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.

Each episode Paul Bainsfair, our Director General, speaks to luminaries from across the industry on their careers and the development of the advertising and communications business.

    Bob Hoffman

    Bob Hoffman

    The Ad Contrarian Bob Hoffman joins IPA Director General Paul Bainsfair for a discussion about trust, tracking and how the advertising industry can right the ship.

    • 33 min
    IPA President Julian Douglas

    IPA President Julian Douglas

    New IPA President Julian Douglas talks about his early days in adland, starting karaoke chain Lucky Voice and his 10x Accelerate Opportunity agenda.

    • 31 min
    In conversation with Helen Calcraft

    In conversation with Helen Calcraft

    IPA Director General Paul Bainsfair talks to Lucky Generals Founding Partner Helen Calcraft about her career in the ad industry, #TimeTo, the iList and more.

    • 30 min
    In conversation with Orlando Wood

    In conversation with Orlando Wood

    IPA Director General Paul Bainsfair talks to System1's Orlando Wood about the his new book 'Lemon: How the advertising brain turned sour', the #neuroscience behind it and what needs to be done to reverse the crisis in creative #effectiveness facing adland.

    Lemon is available to buy from ipa.co.uk/lemon

    580583

    • 33 min
    In conversation with Zaid Al-Zaidy

    In conversation with Zaid Al-Zaidy

    IPA Director General, Paul Bainsfair catches up with Apprentice pundit and founder of the independent agency group Beyond Collective, Zaid Al-Zaidy about his new found fame, his secret to business success and what he sees as the benefits of joining a ‘micro network’. 580583

    • 23 min
    Business Growth 2019 Paul Bainsfair and Marc Nohr

    Business Growth 2019 Paul Bainsfair and Marc Nohr

    Business Growth is the one thing every agency wants. How do they get it and who do they talk to? And who should they listen to? For a start Marc Nohr, CEO of Fold7 and Chair of the IPA's Commercial Group in conversation with IPA Director General Paul Bainsfair.

    • 28 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Farshionistar ,

Great.

Interesting, in depth and worth a listen.

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