24 episodes

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.

Each episode Paul Bainsfair, our Director General, speaks to luminaries from across the industry on their careers and the development of the advertising and communications business.

IPA AdTalk Podcast Institute of Practitioners in Advertising (IPA)

    • Business
    • 5.0, 4 Ratings

The IPA is the professional body for advertising, media and marketing communications agencies in the UK. We represent over 300 agencies which are responsible for 85% of UK advertising and communication spend.

Each episode Paul Bainsfair, our Director General, speaks to luminaries from across the industry on their careers and the development of the advertising and communications business.

    In conversation with Helen Calcraft

    In conversation with Helen Calcraft

    IPA Director General Paul Bainsfair talks to Lucky Generals Founding Partner Helen Calcraft about her career in the ad industry, #TimeTo, the iList and more.

    • 30 min
    In conversation with Orlando Wood

    In conversation with Orlando Wood

    IPA Director General Paul Bainsfair talks to System1's Orlando Wood about the his new book 'Lemon: How the advertising brain turned sour', the #neuroscience behind it and what needs to be done to reverse the crisis in creative #effectiveness facing adland.

    Lemon is available to buy from ipa.co.uk/lemon

    580583

    • 33 min
    In conversation with Zaid Al-Zaidy

    In conversation with Zaid Al-Zaidy

    IPA Director General, Paul Bainsfair catches up with Apprentice pundit and founder of the independent agency group Beyond Collective, Zaid Al-Zaidy about his new found fame, his secret to business success and what he sees as the benefits of joining a ‘micro network’. 580583

    • 23 min
    Business Growth 2019 Paul Bainsfair and Marc Nohr

    Business Growth 2019 Paul Bainsfair and Marc Nohr

    Business Growth is the one thing every agency wants. How do they get it and who do they talk to? And who should they listen to? For a start Marc Nohr, CEO of Fold7 and Chair of the IPA's Commercial Group in conversation with IPA Director General Paul Bainsfair.

    • 28 min
    In conversation with Meabh Quoirin

    In conversation with Meabh Quoirin

    In an attention economy fuelled by a 24/7 news cycle, how can you ensure your brand not only cuts through but positions itself for the longer term?
    From wellbeing to sociability, from neo civility to the FIRE movement and from Piers Morgan to NZ property prices.

    IPA Director General Paul Bainsfair engages Meabh Quoirin, CEO and Co-owner of the Foresight Factory in a run-down of 2019’s upcoming trends and developments to help brands succeed.

    • 29 min
    In conversation with Sarah Golding

    In conversation with Sarah Golding

    IPA Director General Paul Bainsfair sits down with IPA President Sarah Golding to discuss her agenda, making an AI ad, and our trade mission to California.

    #ipa #paulbainsfair #ai #tech #siliconvalley #advertising

    • 23 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

Farshionistar ,

Great.

Interesting, in depth and worth a listen.

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